Global Studio Marketing Podcast

Many successful entrepreneurs make the very same mistake with it comes to marketing. This error, ultimately impacts their future success and causes them serious challenges down the road. If you can learn from their fundamental mistake, it will dramatically and positively impact your sales for many years to come. It comes down to having perfect timing when it comes to planting seeds of success. If...

There are so many business professors, coaches, and online courses teaching people the importance of the entrepreneurial mindset. So many of these teachings are centered around the simple, cheering persuasion of..."You can do it! Just do it! Go for it! You got this!" That's great...for you to get you started if you need that kind of encouragement. Yet...no one goes into business...just so they go...

In marketing, there is a relentless parade of new innovations, ideas and viewpoints that are fresh and emerging in the discipline. From the most outlandish marketing strategies to the most sublime, they run the full gamut. And, of course, there are the hacks. There are always the hacks. Hacks are essentially, shortcuts...insider secrets, ways to get to the goal with a minimum amount of effort. For...

There are always going to be ebbs and flows in the world of business. Sometimes these highs and lows are only felt in your specific industry or with your particular lines of products and services. Other times, they are peaks and valleys in your own neighborhood, or city or country. And then there are those times of difficulty when the entire world is suffering a setback. It can certainly make you...

Being in business isn't easy. Trying to onboard new clients and getting them on the pathway to success is difficult work. And, the challenge goes well beyond merely creating great services and products and supporting them with tremendous excellence. It would be great if that was enough, but the truth is it's not going to keep your customers from being frustrated. Even if you do everything right in...

For those who love making dinners, you'll know there is a old traditional way to see if your spaghetti is cooked properly. You carefully extract a strand of the boiling pasta out of the pot, making sure not to burn your fingers, and then you thrust the strand up to the ceiling or against one of the kitchen walls. Here's the spaghetti test. If it sticks, legend tells us, then the pasta is cooked. I...

Even if you're fairly new to entrepreneurship and only have a basic understanding of strategies to promote your business, you probably are familiar with the concept of content marketing. Content marketing is when you or your team share their expertise in the effort to draw attention to your products and services. It can come in a variety of forms such as Blog posts, videos, white papers, online co...

If you're an entrepreneur trying to present your business to the world in a positive light then words are going to be essentially important. Not just the words you say, but the words you hear. Yes...you've got to have great messaging, you've got to be able to tell your story in a powerful, efficient and effective way. That's getting the word out about your products and services. Yet, equally impor...

You've probably seen this countless times. Sales presentations dripping with adrenalin and topped off with a vibrant call to action. Someone is selling an online course, or some type of investment opportunity, a radical new diet program, or some exciting new way to 10x or 100x your return on your investment. These opportunities are marketed with an impressive amount of glitz and vigor. Just a ton...

The challenge with being an entrepreneur is that everything can suddenly be seeming so easy. It's all coming together. It's all blue skies with a brilliant sun. You're thinking: "I've got this. Marketing for my company is so easy. I just need to do what everyone else is doing...especially those who are having so much success." And these great times...can be great...until they're not. That's when y...

Marketing creates the pathway to business success and a key element of this journey is winning through sales. Without an effective sales strategy, you'll have a much more difficult time building relationships for your organization. And, ultimately people buy from people, so sales professionals are needed. This is especially true for higher ticket items like enterprise software, premium consulting...

A movie considered by many to be among the greatest every produced is Casablanca. It features the character of casino owner Rick Blaine played by Hollywood legend Humphrey Bogart. It's a black and white film from the 40's and it was released during a global crisis. It's a powerful story set in Morocco during the Second World War. Right after one of the most emotional scenes of the movie concludes,...

There are many misconceptions that get in the way of our maximizing our success with our businesses. These marketing missteps limit our opportunities, squelch our ability to exponentially grow, and can threaten our ability to even survive. One of the biggest misunderstandings when it comes to marketing is this idea of a "sales funnel". Dump all of your prospects into the top of the funnel, and wat...

There are many businesses that have seasons. These seasons can be challenging when it comes to maintaining a steady stream of cash flow. There are those that thrive during the Holiday gift buying season and there are others, like accounting firms, that peak during tax season. There are all types of seasonality to businesses. Organizations can be impacted tremendously based on tourist seasons, geog...

There are many discussions surrounding the question of "What Is Most Important When It Comes To Marketing?" There are so many viable responses. Some will say, it's your branding....or your messaging...or your strategy or your careful execution of this strategy. Then there is design, product quality, customer service. Others would simply say the only thing that matters is sales.  Yet, perhaps it's...

One of the most critical keys to being successful in business is getting your marketing messaging right. What is marketing messaging? When it's done correctly, it lives and hopefully thrives in the minds of your best prospects and customers. It's a message that inspires them, that makes them feel part of your community and proud to use your products or services. Unfortunately, most entrepreneurs a...

There are five critical tools every business should have in their marketing department. This is true whether your company has a thousand employees...or if it's just you on your own. By tools, this means marketing software that can be used to tremendously improve the productivity, effectiveness and efficiency of your marketing efforts. Join Michael as he reveals the critical marketing tools that wi...

There is nothing better for a sales conversation than when the prospect begins by saying, "We've heard really good things about you." It should be the core design of any effective sales model to include the power of word of mouth marketing. In fact, it's one of the most profitable and successful modes of marketing. Yet, too many entrepreneurs don't realize there are strategies to amplify these wor...

Doing marketing in a "one-off" way is typically a recipe for wasting your budget. It's not going to work. You see, many times, marketing will not get you a return on your investment if you perform it only a single time. If you're going to just try something in marketing once...and then move on...you might as well step out the front door of your office and start throwing stacks of one hundred dolla...

One of the simplest and most profound marketing strategies known to business and mankind...is sadly, also one of the most elusive. This strategy? It turns out it's the best investment you'll ever make in your marketing. The biggest reason why this is true? It's because your competitors won't know this strategy, and even if they did, they will be unwilling to do what it takes to make it happen.  Jo...

It can be frustrating to design the most exquisite marketing piece, with stunning photography, and brilliant copy...only to discover it's not working. This, unfortunately, happens more often than not when it comes to marketing aimed at driving sales.  There are so many reasons why your marketing strategy may be struggling to prove itself useful. But, there is a good chance that it's not because it...

Whether you are an individual marketer or the owner of a company that relies on marketing, there is something you need to know. It's an inside secret of the most gifted sales and marketing professionals in the business. And if you apply this one concept throughout all of your sales and marketing efforts moving forward...you will move the needle in a most positive direction. Join Michael as he shar...

There exists an incredibly simple test for entrepreneurs that reveals without a doubt whether their sales strategy will be successful. It is also a test that should be conducted frequently...on a quarterly, monthly, even weekly basis. In fact, it wouldn't hurt if you performed this simple test each day of your business. What is this simple test? Join Michael in this episode to find out and to dete...

Most entrepreneurs suffer from a crippling condition that keeps their businesses from thriving. You want to know what that ailment is? It's called Sticker Shock. As in, they are shocked at their own prices. The ones they need to charge in order to be profitable and to keep their doors open. If you find yourself suffering from this malady, you should know it's not something you can just ignore. It'...

Every market at some time is going to be hit...and hit hard. Sometimes it's the global markets that fall all together in unison. Crash! Then there are those moments when it is just your industry or your particular community that feels the economic pain. Regardless...there are always external forces that will impact the success of your business. Don't worry! There is some good news if you're feelin...