Global Studio Marketing Podcast

It's pretty common for business owners to discuss with pride their growth in terms of revenues. "Our revenues have gone up by 18% this year," they might say with a glad nod in their head. And while this is both admirable and good news, it's not terribly indicative of how well the business is doing. For instance, revenue growth will almost always spike naturally with a brand new business. And that...

There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing. They still serve as one of the most prestigious and well performing companies in the world. But there was a time in the 80's during the early days of selling servers for large corporations that they absolutely reined supreme. It was a ti...

No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to see them pointing down, and your spreadsheets covered with red ink. So what you do if your sales are disappointing? How do you respond if your revenues are...

There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace. The markets and the momentum are all going your way. But what happens when they suddenly are not?...

There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. It seems like everyone has some trick, hack, or groundbreaking new innovative approach. However, after the smoke clears and the mirrors are taken down, the foundations of marketing brilliance always...

One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time.  The assumption is that during this time of being a happy customer, they will continue to make transactions and their value to you will increase month...

What makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales. Not only do you have multifaceted messaging for your products, services and business mission overall, but there are a vast array of ways to commu...

When it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. Having a "barely YES" enter your building can create many issues and can lead to the sale ultimately being unprofitable. Why get the sale at all...if you can can't thrill your customer...and make...

Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. The truth in advertising is that it rarely pays a return on your investment. At least not the first time around. In most cases, you're doing well to break even on your advertising efforts, and oftentimes it's not until the second, thi...

One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization. It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of your garage. You would be shocked to know how some of the world's greatest inventions struggled to get o...

For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers. Would you like to buy one of my products or services? Why yes, yes I would. The salesperson hears this and says YES! And gives fist pumps to the sky. And YES...yes is a pretty important word. However...yes is not the most...

There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs. It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world. One of those classic lessons you'll get in Marketing 101 is about the 3 P's of marketing: Product, Price and Promotion. N...

Most businesses get launched with tremendous enthusiasm and fanfare. What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time? For those launching online it can be the simple pleasures of seeing that beautiful new website LIVE for the first time, or watching with anticipation as your products suddenly become available on the g...

Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing. And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business. It's not their fault! Many marketers, mostly of the amateur variety, have clouded the waters, and confused the process of powerful, effective busi...

If you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts. It can be baffling at times, why certain products or services or initiatives just never get on a roll. After all...you've worked so hard to produce the very best service or product. In fact...there is a great buzz about what you're launching...people seem to...

If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again. One of them is scarcity. They tell you that your marketing won't work without including the tactics of scarcity. These Gurus will teach you that you need to sell with scarcity...at all costs...even if it means stretching the truth. This is where t...

One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?" The reason is...so many entrepreneurs are falling prey to some of the oldest tricks in the books when it comes to making marketing and advertising choices. Because of this, they are making extremely poor decisions and therefore aren't getting the results they were expe...

Who likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody.  It's dehumanizing. It can make you feel like cattle. And for those key decision makers, many of whom have an entrepreneurial mindset and they want to create momentum and experience growth...standing in line is the exact opposite. We don't like lines. We don't enjoy being stalled. When we know what we want, we...

What would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form. Impressionistic marketing is a term that describes one of the most quintessential elements of being successful in launching your products, services and brands. In fact, it also can make a significant difference in anyone's personal career.  Impressions are so important in all...

For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending. They want the stuff of dreams. The Hollywood success story. The win against all of the odds. Who doesn't? Who goes into business hoping to lose? No...we want our ideas to win, and we want to win big. We truly want that magical journey. We're all hoping for a fairy tale...

Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity. The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't get profitable with these new customers until they make multiple purchases. You often hear people talk about the "lifetime value" of a customer. When you end...

Here are five major truths that you're going to want to hear if you're a fan of podcasts. If you've ever thought about podcasting...or if you are a podcaster...these will be some of the most informative minutes of audio you'll ever enjoy. That's because you'll acquire valuable wisdom gained after several thousand hours worth of intensive research, content innovation,  long, lonely editing work and...

The reality is every entrepreneur wants a shortcut. Everyone wants a hack when it comes to enjoying a successful business. We want to grow the business without having to spend too much time or money. We don't want to do it the hard way...we want it the easy way. The challenge is that most of these "marketing hacks" only work for a short time...and then they don't. Usually by the time it's being ta...

No one will argue the importance of creativity in marketing. Without powerful, fresh ideas, your strategies will fail. This is because there is such tremendous competition to be heard out there in your industry wilderness. Innovation is an extraordinarily critical part of marketing. Most people get this. They know they want creative designs, interesting messaging, and highly effective strategy. Th...

Most entrepreneurs get their messaging for their business all wrong. Many aren't totally clear on how to develop out their messaging. What is marketing messaging? Basically, your marketing messaging is the artful conveyance of all the value you provide to your customers...through words, visuals or actions. It's letting them know who you are, and more importantly, why they should care. It's extreme...