Global Studio Marketing Podcast

Many who start businesses are inventors, engineers, technicians, service professionals...and they aren't that comfortable with sales when they begin their entrepreneurial journey. So they make a major mistake...they outsource it. They hire some high falutin' sales rock star. Or worse...they hire a wannabe sales rock star. Some...actually contract the work out. They rely on outside sales reps, or d...

It's a beautiful thing to witness when you discover entrepreneurs who truly LOVE their customers. There are few things more joyful than enjoying the work you do while serving the people who make your business a success. Sadly, there are many businesses where it's painfully obvious the owners don't really like their clientele. Sure...they appreciate getting paid, and in turn being able to pay their...

One of the most common statements you'll hear from entrepreneurs is this: "I never thought it would be this difficult to get sales." This is completely understandable. It's the dream of all entrepreneurs that they are going to introduce a product or service to the market that is SO amazing, they won't even need marketing. They'll just put the sign up, "We're open for business" and there will be li...

Good marketers never lie. They don't have to. First of all, they are involved early enough in the development of products and services to make sure they are excellent. And, they also know, as has been taught here with great frequency, the truth always comes out eventually. Believe what you may or may not about the ethics of being honest all of the time...it's just plain good marketing strategy. Bu...

Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are just a few of the "Great Discoverers" in world history.  Many entrepreneurs are seeking their own form of discovery...although it's something which is profoundly different. They are hoping TO BE discovered. So many are looking for that special event in the life of their business pursuits when...

Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.  In fact, in the full universe of marketing, lead development is one of the smaller planets.  In a fully functioning sales ecosystem, there are many things that can go right or wrong. Each one of the...

Much of marketing and advertising is a waste of money.  You might as well take a pile of cash, walk to the front door of your business and toss it in the air. If you watch, you'll see the neighboring businesses around you are doing much the same. There are hundred dollar bills just fluttering through the air like a Monarch butterfly migration. But, it's not the marketing's fault. It not the advert...

It's commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving. You need to understand their wants, their needs, their hopes, their dreams. Only then are you able to serve them in a way that will keep them faithful as a customer and loyal to your brand. What fewer entrepreneurs comprehend is that getting to know their customer...

Who would have thought an important marketing lesson could be demonstrated by a Venus Fly Trap? Have you ever seen a Venus Fly Trap and what it's capable of doing? It's a strange plant, indigenous to the East Coast of the United States in sub tropical areas of North and South Carolina. These plants have the unique ability to attract flies and then snap them in a trap. It's a carnivorous plant and...

More entrepreneurs than not end up being disappointed with their marketing efforts. They feel they put so many resources in terms of time and money into their marketing budgets, yet mostly they feel let down when it comes to results. Could it be their services or products just aren't all that sellable? Is the market not responding well to their offering? Maybe. But, the problem could be much more...

Everything we really needed to learn about being an entrepreneur was already shown to us by the time we were 4 or 5 years old. Maybe not everything...but many of the essential concepts. You just didn't realize that marketing and sales was happening all around you. In the shows you were watching, the kids you were hanging out with...and yes...even the games you were playing. Take for instance, the...

Everyone is in such a hurry these days. It's hard enough getting your prospects' attention for even a few moments...let alone having them buy something from you. It's really not that they aren't interested in your products or services...it's that they don't have the time in their schedule to even consider thinking about them. This is why marketing is so challenging. This is why it's difficult to g...

If you were to research the strategies of hundreds and hundreds of entrepreneurs through the years, you would discover many patterns of success. And...patterns of failure. Following these studies, you would be able to view a business plan, and almost instantly know whether there would be certain victory in the future...or merely the agony of defeat. It comes down to identifying one of the most fre...

One of the key decisions an entrepreneur will need to make early on in their career is to determine just how personal they'll want to get with their marketing. At face value, this probably is not a complicated decision for many business owners. If they are mostly a private individual, and they want to keep their business life and personal life separate, they will say...let's keep this all strictly...

At its fundamental roots...marketing is ALL about relationships. One of the best ways to build relationships is through networking. Yet, so many entrepreneurs get networking all wrong. Some despise the concept of networking so much they avoid it at all costs. And, this refusal to participate ends up being severely detrimental to their business growth. Meanwhile, others approach networking with awk...

If you were to gather a hundred experienced and ethical marketing experts in a room and ask them a question, you would get the same answer. The question? It's this. "Should you lie to your customers?" Pretty much every one of these marketers and entrepreneurs would respond, "No...generally, it's not a good idea to lie to your customers." "In fact. It's a terrible idea to lie to your customers. It'...

As you have learned in the Global Studio Marketing Podcast...the most critical skill for business success is the Marketing Mindset. And this mindset is something you can acquire. Yes you! Even if you don't think you're good at sales...and if you believe you're terrible at marketing...you can turn that all around and become a Master Marketer. But, even if you do reach this level of mastery, there i...

Being an entrepreneur is crazy! Because it's so high risk. Not just financially, but in many cases, you're really having to put yourself out there. You're risking your reputation with the opening of your business, of new products and new services...and for each and every launch. Fortunately...this is one of the key roles of marketing...and that's to ensure that these events, these launches, these...

There is a truth about your marketing. An important one. And one that may make you a little sad. But, once you understand this truth and embrace it, you will see it will clear up many of your prior disappointments. It will explain why your marketing has never worked as well as you hoped it would.  With this knowledge, this sad truth, you'll actually be able to put on a smile again. Because suddenl...

Starting any organization from scratch is an extraordinarily difficult proposition. If anyone tells you differently, don't believe them. Even with a simple business in mind, there are so many complexities involved in getting it off of the ground.  Perhaps the most difficult aspect of launching a business, is being able to provide for our families, as we pursue our dreams. It can be a huge leap to...

There is one essential energy requirement that will always be necessary in order for your business to get off of the ground, and to keep flying high. Without this source of energy, you literally will have no chance of success. What is this energy source? It's called "momentum." Just think of a rocket. It takes significant planning, and a tremendous amount of fuel to get it soaring. It's no differe...

What if there was a simple tool available that could radically increase the odds of your business growing and maintaining its profitability? What if this tool could keep you from being short on cash and would allow you to plan wisely for the future? And, what if this tool is something you most likely already have in your possession, or that is readily available for you to use for free? Well...it's...

When it comes to promoting your business or organization, you will discover there are powerful winds available to assist your marketing efforts Basically, these are "awareness patterns" that your customers are experiencing based on planned and sudden events throughout the year. Sometimes they are gentle winds and other times they are hurricane gusts. Here is the key when it comes to the winds. It'...

Many business owners give the wrong answer to this question: "What is your marketing strategy?" Many will say, "Oh we don't need marketing...we just rely on Word Of Mouth." The problem with this answer is that Word Of Mouth IS marketing. In fact, it's the most effective and self-sustaining form of marketing there is. What they also don't understand is there are specific, powerful strategies that c...

Branding is one of those topics in marketing that is incredibly layered in complexity. If you were to ask 50 of the top marketing experts in the world, "What is a brand?" you would get 50 different responses. Some have described a brand as a "promise". A promise between the company and its customers. But really...a brand at its highest level is so much more. It's more than a "contractual agreement...