Philip Auerbach

Global Gurus

Business EN ↓ 110 episodes

Guests from all kinds of ventures -- large and small companies, nonprofits, consultants and others – showcase their careers, experiences, cultural challenges, what’s worked and what hasn’t – as they enter new global markets. 

Be sure to visit the podcast's website and support the creator: auerbach-intl.com

Author

Philip Auerbach

Category

Business

Podcast website

auerbach-intl.com

Latest episode

Aug 25, 2023

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Episodes

Joshua Halpern: Preview 17.05.2023

As a former American commercial diplomat in Beijing to facilitate US-China trade, Joshua Halpern presents a wealth of insights about e-commerce companies and the many factors they must consider to operate worldwide. But with the abundance of support companies that handle all of the issues, the process has become far faster and easier. Josh also presents ways that companies find overseas venture pa...

Turning Leaders into Global Talent Magnets, with Kim-Adele Randall of Authentic Achievements 12.05.2023

London-based Kim-Adele Randall has spent over 25 years transforming professionals so their businesses can reach the next level of global growth. Her experience and lessons have built unstoppable sales teams for multi-million dollar / pound companies, and leaders who naturally draw talent. Kim explains why asking “why” questions is very detrimental, how to rephrase them for positive outcomes, how t...

Kim-Adele Randall: Preview 10.05.2023

London-based Kim-Adele Randall has spent over 25 years transforming professionals so their businesses can reach the next level of global growth. Her experience and lessons have built unstoppable sales teams for multi-million dollar/pound companies, and leaders who naturally draw talent. Kim explains why asking “why” questions are very detrimental, how to rephrase them for positive outcomes, how to...

Michael Klepacz: Preview 05.05.2023

What are some challenges for an American to establish a manufacturing facility in Poland, a country more risk-averse than most? Michael Klepacz uses the advantages of a low-cost country to pay 20% more than the minimum wage but illustrates the sometimes lack of personal responsibility, the “good enough” mentality, “not connecting the dots” and the “ghosts of Communism.” Nevertheless, he would rath...

US Entrepreneurship in Poland: Michael Klepacz of Natural Materials Unlimited 05.05.2023

What are some challenges for an American to establish a manufacturing facility in Poland, a country more risk-averse than most? Michael Klepacz uses the advantages of a low-cost country to pay 20% more than the minimum wage but illustrates the sometimes lack of personal responsibility, the “good enough” mentality, “not connecting the dots” and the “ghosts of Communism.” Nevertheless, he would rath...

Keys to Taking Products Abroad with Zach Person of Borderless Business Solutions 28.04.2023

When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know they know the US well. Zach highlights the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how m...

Zach Person: Preview 26.04.2023

When taking products abroad or when bringing overseas products here, certain principles apply. Zach Person explains experienced foreigners’ misconceptions about the US … even if they think they know it, the importance of using qualified reps and distributors, understanding regional differences in all countries, localizing product content and translating it, how many years to commit, the process fo...

Coaching entrepreneurs in developing countries with Nadine Reichenthal 21.04.2023

With her extensive background training entrepreneurs in developing countries, Switzerland-based Nadine Reichenthal presents many fascinating stories about business in Bangladesh, Malaysia, Kenya, Benin, and Burkina Faso to China, Israel, and Ethiopia. Which two countries are the perfect test markets for many new products? Why is primary market research harder in certain Asian countries? From shoes...

Social Media, the Chinese, Americans, and Goldfish. Digital Media writing with Tamar Hela 07.04.2023

Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for...

Tamar Hela: Preview 05.04.2023

Bali-based digital media writer Tamar Hela hails from California, has worked and taught in Shanghai, and served clients around the world. In this episode, Tamar explains why persuasive writing needs to tell stories and evoke emotions; compares Chinese learning and writing styles; and presents four ways that Chinese social media writing styles differ from those of Americans or the French, tips for...

How to Market a Global City with Zabeth Teelucksingh, President of the Global Philadelphia Association 31.03.2023

What does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate val...

Zabeth Teeluchsingh: Preview 29.03.2023

hat does it take to market an entire city vs. a company or product? Ms. Zabeth Teelucksingh is President of the Global Philadelphia Association through which she helped obtain the designation of Philadelphia as a World Heritage City. Home of the United States’ most famous UNESCO world heritage site, Zabeth explains that a globally-centered region increases knowledge of workers and real estate valu...

Women Entrepreneurs and Leaders with Christine Gouchault, author of Business Mum 24.03.2023

How can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales director and coach, explains how non-subsidized women are usually more successful, and shows sales methods for various co...

Christine Gouchault: Preview 22.03.2023

How can female entrepreneurs manage their businesses and their families at the same time? How do companies sell to many nationalities with the same product or service? Denmark-based Christine Gouchault, the author of Business Mum [“Business Mom” for Americans] and a major sales director and coach, explains how non-subsidized women are usually more successful, and shows sales methods for various co...

Booming Business in the New India with Gunjan Bagla of Amritt, Inc. 17.03.2023

Now the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of dollars being earned by biotech and hi-tech firms such as Medtronic, Apple, Dell, IBM, Honeywell and Oracle. More diver...

Gunjan Bagla: Preview 15.03.2023

Now the world’s fifth largest and fastest growing economy, India has become the major alternative to China and specializes in “friendshoring,” placing overseas operations in friendly countries. Gunjan Bagla, CEO of the California consultancy Amritt Inc., describes the billions of dollars being earned by biotech and hi-tech firms such as Medtronic, Apple, Dell, IBM, Honeywell and Oracle. More diver...

Major Issues in Global Software Development: Ramsey Pryor of Port of Entry Partners 10.03.2023

While most US companies’ focus is domestic, most US software firms derive at least 60% of their revenues abroad. Ramsey Pryor, the founder of California-based Port of Entry Partners, guides software firms into international markets, highlighting successes and pitfalls. Ramsey explains software companies’ traditional (“waterfall”) and contemporary (“agile”) methods of product development, and prese...

The Disciplined Listening Method with Michael Reddington, President of InQuasive. 03.03.2023

How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques.  Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. W...

Michael Reddington: Preview 01.03.2023

How do you get people to reveal their true intentions and their true motivations during sales negotiations, interviews, or even interrogations? Michael Reddington, the CEO of InQuasive, has worked in over 50 countries teaching these techniques.  Ultimately, he says, it is about saving face, establishing credibility and trust, and knowing the primary goal. How to get there becomes the issue. W...

Determining the most Viable Overseas Markets with Cynthia Dearin, Founder of Dearin & Associates 24.02.2023

As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whe...

Cynthia Dearin: Preview 22.02.2023

As a global business strategist, Australia-based Cynthia Dearin has a process that helps companies determine the most viable overseas markets to enter and a series of steps to enter them. While “overnight success” can take ten years and a minimal commitment of three, she emphasizes that “simple scales and complex fails.” In this episode, Cynthia discusses her long experience in Arab countries, whe...

The China Wine Market with the Wine Lady, Cecile Israel Part 2: How wine marketing and consuming differ from the West’s 17.02.2023

France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, domin...

Cecile Israel Part Two: Preview 15.02.2023

France-born Cecile Israel, “Ceci The Wine Lady,” expands upon her experiences starting a wine marketing firm in China. In this episode, she explores the importance of branding and influencers, China’s domestic wine industry, the country’s pragmatic approach to doing business, wine pricing, why “wine” may not really be wine, how wine consumption practices differ from the West’s, wine pairing, domin...

The China Wine Market with the Wine Lady, Cecile Israel - Part One: Guanxi, apps, branding and more. 10.02.2023

How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,”&nb...

Cecile Israel Part One: Preview 08.02.2023

How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,”&nb...

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