Girl Means Business

Send Me A Message or Question About This Episode Hate the idea of showing up on social media every day just to book clients? You’re not alone. In this episode, I’m sharing the history of social media marketing and how it has changed in the last few years, along with some of the tried and true marketing strategies that have gotten lost in the noise lately (but can be super powerful for your busines...

Send Me A Message or Question About This Episode Trying to be everything to everyone? 😬 That might be the very thing holding your business back. In this episode, I’m breaking down why niching down and owning your brand personality is key to attracting the right clients (the ones who love your style AND respect your pricing 💁‍♀️). Inside you’ll learn: 🎯 Why “generic” doesn’t convert 💡 How to de...

Send Me A Message or Question About This Episode Your website shouldn’t just look pretty—it should be working around the clock to turn visitors into paying clients. If it’s not, this episode is your wake-up call. 🚨 Today we’re digging into the key elements every photography website needs to actually convert , not just collect dust online. You’ll learn: 🖥️ The 5 must-have sections your site should...

Send Me A Message or Question About This Episode Let’s be real—if you’re not talking about your business, how will people know to book you? 👀 In this episode, we’re diving into one of the biggest mistakes photographers make: not promoting themselves enough. Whether you’re afraid of sounding salesy or you’re just not sure what to say, I’m sharing why staying quiet is costing you bookings—and how t...

Send Me A Message or Question About This Episode Mini sessions can be a money-maker or a major headache—and in this episode, I’m helping you make sure it’s the first one. Whether you’re a mini session pro or still testing the waters, I’ll walk you through: 📸 When mini sessions make sense for your business 📅 How to time them for maximum bookings 📣 Creative ways to market them (without relying so...

Send Me A Message or Question About This Episode Marketing your business doesn’t have to be overwhelming —sometimes, small tweaks can make a HUGE impact. In this episode, I’m sharing five quick fixes that will help you optimize your marketing and book more clients THIS MONTH. What You’ll Learn in This Episode: ✔️ The #1 website mistake photographers make (and how to fix it). ✔️ How to improve your...

Send Me A Message or Question About This Episode What would you do in your business if you knew failure wasn’t an option? Fear of failure holds so many photographers back—but what if you could reframe failure as part of the process instead of something to avoid? In this episode, I’m sharing a powerful mindset shift that will change the way you approach your business. What You’ll Learn in This Epis...

Send Me A Message or Question About This Episode Feeling stuck trying to book clients through social media? What if I told you there are better, more reliable ways to market your photography business? In this episode, I’m breaking down three overlooked strategies that will help you attract clients WITHOUT relying on Instagram or TikTok. What You’ll Learn in This Episode: ✔️ How to use email market...

Send Me A Message or Question About This Episode Ever look at someone else’s success and think, “They must just be naturally talented” ? Spoiler alert: it’s not talent—it’s work. In today’s episode, we’re breaking down the real secret to success (and it’s not some overnight hack). If you’ve ever felt stuck, discouraged, or like you’re falling behind, this one’s for you. What You’ll Learn in This E...

Send Me A Message or Question About This Episode Ever heard about how Red Bull sent people out to clubs and bars to leave empty cans around, sparking a buzz that skyrocketed their sales? In this episode, we kick things off with that wild marketing tactic and explore how you can get just as creative with your photography business! In This Episode, You’ll Discover: The Red Bull Story: How one unconv...

Send Me A Message or Question About This Episode Do you shoot weddings, portraits, landscapes—and maybe a little bit of everything in between? In this episode, I answer one of your most burning questions: how do you handle social media and branding when your photography spans several genres? I'll share actionable strategies to help you maintain a cohesive brand identity while showcasing your...

Send Me A Message or Question About This Episode Struggling to attract the right clients for your photography business? In this episode, we break down how to pinpoint your ideal client and tailor your marketing to speak directly to them. Discover actionable steps to define your client avatar, refine your messaging, and showcase your unique style—so you can build a thriving business with clients wh...

Send Me A Message or Question About This Episode 🚨 I’m back! After taking a much-needed break from the podcast, I’m sharing the real, behind-the-scenes story of why I stepped away and the lessons I learned about protecting my mental health as a business owner. In this episode, I dive into: ✅ The signs of burnout that made me hit pause ✅ Why mental health should be a priority in your business ✅...

Send Me A Message or Question About This Episode 📸 Not booking enough of the right clients? It might be time to niche down! Choosing a photography niche can feel scary—what if you limit your opportunities? But the truth is, getting clear on your niche actually helps you attract more of the right clients, charge higher prices, and grow a business you love. In this episode, I’m breaking down: ✅ Wh...

Send Me A Message or Question About This Episode Feeling overwhelmed by the multitude of tools required to launch your business? You're not alone! Join me, Kendra Swalls, as I recount my entrepreneurial journey and unveil the essential tools that have been game-changers in maintaining professionalism and staying organized. Ready to turbocharge your business growth? Let’s explore some invaluab...

Send Me A Message or Question About This Episode Ready to transform your financial life and break free from money blocks? Join our conversation with Hannah Beer, a renowned money coach for women, as she shares her incredible journey from studying international fashion management to becoming an emotional healing coach and eventually finding her passion as a money coach. Hannah takes us through her...

Send Me A Message or Question About This Episode Ever wondered why your social media marketing efforts aren't yielding the results you hoped for? Tune in as we uncover the game-changing power of email marketing. Initially skeptical myself, I share how a pivotal moment at a wedding show opened my eyes to its immense potential. We discuss the common pitfalls, like not giving people a compelling...

Send Me A Message or Question About This Episode Ever wondered how to turn your passion into a million-dollar course? Join me as I chat with Caitlin Batcher, CEO of Scale with Success, who spills the secrets on creating a sustainable, stress-free revenue system for course creators. From her journey as a teacher to becoming a successful business owner, Caitlin offers an inspiring look at aligning y...

Send Me A Message or Question About This Episode What would you do if you realized that your life's achievements didn't bring the fulfillment you'd anticipated? Join me for a captivating conversation with Christine Klein Spraker, a former health tech co-CEO who bravely abandoned her successful career to embark on a journey of profound self-discovery. Christine opens up about the soc...

Send Me A Message or Question About This Episode Ever wondered whether to turn your valuable content into a blog post or a lead magnet? Today, we unravel this marketing conundrum by using Alicia S.'s question as a springboard to delve into the strategic depths of marketing funnels. We'll dissect how to effectively use free content to attract a wider audience and transform exclusive resou...

Send Me A Message or Question About This Episode Ever wondered how to turn a disgruntled client into a happy client? This week, we tackle that very challenge, prompted by Bailey Thompson, a budding photographer who recently faced her first unhappy client.  You'll walk away with strategies to enhance your client relations, ensuring every interaction, even the tough ones, strengthens your busin...

Send Me A Message or Question About This Episode Learn the secrets to unlocking Pinterest's full potential for your business with expert insights from Cassie Ivey, the founder of House of Ivey Pinterest Services. From running a coffee shop to mastering Pinterest, Cassie's journey is nothing short of inspiring. Learn how this versatile platform can help you reach a broader audience and ma...

Send Me A Message or Question About This Episode Ever wondered how to juggle a home-based business and a bustling family life during the summer months? On this week's Girl Means Business podcast, I'm sharing tried-and-true strategies to help you navigate the chaos of summer vacation as a work-from-home parent. Discover how to create a flexible daily routine that balances early morning wo...

Send Me A Message or Question About This Episode Are large-scale, big-ticket online courses a thing of the past? As a seasoned photographer and business coach, I've ridden the waves of creating my own courses and have come to question their efficacy.  I debate whether these digital behemoths deliver the expertise they claim, or if we're witnessing the rise of a new era of learning—more f...

Send Me A Message or Question About This Episode Have you ever been stumped by the decision of whether to invest in organic or paid marketing for your small business? You're not alone! This episode is a deep dive into the merits and trade-offs of both, sparked by a listener question. Discover the benefits of SEO and content creation, and learn how strategic ad campaigns can make a difference...