Girl Means Business

Send Me A Message or Question About This Episode Trust is the final  - and most powerful - stage of the Know, Like, Trust journey. In this episode of the Girl Means Business Podcast , we’re diving into how to build unshakable trust with your photography clients so they’re excited to book (and refer you again and again). You’ll learn: ✨ How to use social proof and client experience to build credib...

Send Me A Message or Question About This Episode Think one post or email is enough to book a client? Think again. In this episode of the Girl Means Business Podcast , we’re diving into the “Like” stage of the Know, Like, Trust marketing framework — where real connection happens. You’ll learn: ✨ Why potential clients need multiple touchpoints before booking. ✨ How to use consistent content and co...

Send Me A Message or Question About This Episode Visibility isn’t about going viral - it’s about being known by the right people. In this episode of the Girl Means Business Podcast , we’re kicking off the Know, Like, Trust series with a deep dive into the “Know” factor... how to get your photography business seen by the right audience (without spending your life on social media). You’ll learn: ✨...

Send Me A Message or Question About This Episode Is your brand a little too… vanilla? In this episode of the Girl Means Business Podcast , we’re talking about how to infuse personality into your photography brand so it feels more like you and less like everyone else. From your website copy to your client experience, your brand should showcase your vibe — not just your work. I’ll share how to avoid...

Send Me A Message or Question About This Episode Feeling stuck in the comparison trap? You’re not alone. In a world where every scroll on Instagram shows another photographer’s “perfect” work, it’s easy to question your own skills and wonder how you’ll ever stand out. In this episode of the Girl Means Business Podcast , we’re talking about how to stay confident in a crowded photography market. I’l...

Send Me A Message or Question About This Episode Marketing your photography business doesn’t have to mean endless social media posts or feeling chained to your phone. What you really need is a system — a clear path that turns strangers into subscribers, and subscribers into paying clients. That system? It’s called a marketing funnel. In this episode of the Girl Means Business Podcast , I’m breakin...

Send Me A Message or Question About This Episode Ever had a client inquire and then… crickets? You’re not alone. The truth is, most photography clients need multiple touchpoints before they’re ready to book — and if you’re not following up consistently, you’re leaving money (and dream sessions) on the table. In this episode of the Girl Means Business Podcast , we’re diving into the power of email...

Send Me A Message or Question About This Episode In Pt 2 of the Marketing For Photographer Challenge we are creating the lead magnet ideas that are going to help you build your email list from the ground up.  In this episode we break down: - Why you need a lead magnet - How to create a lead magnet that attracts your client BEFORE they are ready to work with you - Mistakes to avoid  AND so much mor...

Send Me A Message or Question About This Episode It's officially my favorite time of year... Not only have we entered into the "-ber" months, but it's time for my Fall Marketing Challenge.  In this 4-part series I will walk you through a simple (yes, it really is simple) marketing framework that will set you up to have an endless supply of potential clients all year round.  Ste...

Send Me A Message or Question About This Episode Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade. In this episode of the Girl Means Business Podcast , I’m breaking down the biggest mistakes photographers are making with their lead magnets — and why those freebies aren’t getting you the clients you want. Then, I’ll share creative lead magnet ideas that will...

Send Me A Message or Question About This Episode Taylor Swift isn’t just breaking music records — she’s rewriting the marketing playbook. From sold-out tours to her jaw-dropping New Heights podcast debut, Taylor knows how to build connection, create hype, and keep fans coming back for more. And guess what? Those same strategies can help you grow your photography business. In this episode of the Gi...

Send Me A Message or Question About This Episode Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and trust me, she makes it simple, doable, and way less intimidating than it sounds. In this episode, we’re covering: ✔️ Why SEO is on...

Send Me A Message or Question About This Episode This week while I am sharing a replay of one of my most downloaded episodes of all time. I am sharing 5 things I would do if I were starting a new business in 2025.  Support the show ✨ Watch All the GMB Episodes on my YouTube Channel  ✨  https://www.youtube.com/@girlmeansbusiness _______________________________________ ✨ Got a burning biz questio...

Send Me A Message or Question About This Episode Want to know one of the easiest ways I consistently book more clients—without ads, constant posting, or awkward pitches? It’s an email. Yep, just one simple, intentional email to my past clients that gently reminds them about my referral program… and it works like magic. In this episode, I’m sharing: The exact email I send (and how often I send it)...

Send Me A Message or Question About This Episode We talk about “success” a lot in business… but have you ever stopped to ask: Whose definition of success am I chasing? In this week’s episode, we’re getting real about what success actually means—and how to define it in a way that feels aligned, not overwhelming. Here’s what we’re diving into: The moment I realized I was chasing someone else’s versi...

Send Me A Message or Question About This Episode Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post. This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn’t get left behind once the bookings start rolling in. No more rollercoaster visibility. No more ghosting your audience for weeks...

Send Me A Message or Question About This Episode You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January.  This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, for a heart-to-heart on what it really looks like to grow a photography business in today’s fast-paced, trend-heavy mark...

Send Me A Message or Question About This Episode Are you unknowingly standing in the way of your own success? In this episode, we’re diving into one of the most overlooked business killers: a negative mindset. After working with coaching clients who are stuck in cycles of self-doubt, comparison, and “this won’t work for me” energy, I realized how often our thoughts quietly sabotage our success—bef...

Send Me A Message or Question About This Episode We’re halfway through the year—can you believe it?! Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care. In this episode, I’m guiding you through a simple but powerful mid-year check-in for your photography business using my Keep, Tweak, Ditch method. Whether you’re feeling on fire...

Send Me A Message or Question About This Episode Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏 Whether you’re tired of chasing algorithms or just ready to expand your reach in smarter ways, I’m sharing creative, proven methods photographers can use to grow t...

Send Me A Message or Question About This Episode Do you really have to show up on social media to run a successful photography business? In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU. I’ll walk you through: ✔️ How to decide if social media should be a core part of your marketing plan (or not) ✔️ Why it’s okay to focus on other mar...

Send Me A Message or Question About This Episode Think social media is enough? Think again! In this episode, I’m breaking down why having your own photography website is essential for growing your business and booking dream clients. I’ll share what every photographer’s website should include, how your site can work for you 24/7, and why relying on social media alone is risky. If your website is ou...

Send Me A Message or Question About This Episode Summer doesn’t have to be slow for your photography business! In this episode, I’m sharing creative and simple marketing ideas to help photographers make the most of the summer season. From fun promotions to building your email list and prepping for fall, these summer success tips will help you stay visible, book clients, and set yourself up for you...

Send Me A Message or Question About This Episode You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight? In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients. I’ll share: ✔️ Why personal branding matters more t...

Send Me A Message or Question About This Episode Feeling drained or uninspired in your photography business? You might be facing burnout without even realizing it. In this episode, we’re diving into the subtle (and not-so-subtle) signs of photographer burnout, why it happens, and how to set healthy boundaries to protect your creativity and energy. Tune in for actionable tips to help you avoid crea...