Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

This week, we explore the trust recession, a growing skepticism among consumers toward brands, marketing tactics, and social media. As AI takes hold, inauthentic messaging becomes more obvious (and off-putting), small business owners are facing a major shift: flashy branding no longer works, and trust has become the most valuable currency. We unpack what the trust recession really means, why it’s...

As summer kicks off, many real estate professionals struggle to balance client engagement with much-needed downtime. This week, we share five simple, effective strategies to help you stay top-of-mind with your clients, without sacrificing your summer fun. From sending personalized, value-driven emails and sharing market insights with easy-to-understand CMAs, to using video check-ins, handwritten n...

As summer heats up, so does the real estate market and navigating it can feel overwhelming. In this episode, Beth breaks down the current landscape in the Twin Cities, from rising interest rates to the latest financing strategies buyers and sellers need to know. Discover why getting pre-approved is more than just a box to check, how escalation clauses and appraisal gap coverage can give buyers an...

As summer approaches, it’s easy for business owners, especially in colder climates, to get swept up in warm weather and long days, only to find themselves overwhelmed come fall. In this episode, Beth and Kristi share how to prepare your business now so you can enjoy summer and stay on track. They dive into why batching tasks, staying consistent, and planning personal time first are game-changers f...

Feeling stuck? You're not alone. Beth shares how a simple meditation practice helped her shift from a cycle of scarcity to a mindset of abundance. After starting the year strong, she found herself in an emotional lull, something many of us can relate to. But instead of staying stuck, she leaned into a morning meditation that uses bilateral beats to promote clarity, focus, and prosperity. Beth cand...

Are you a real estate agent ready to level up your closing game? In this week’s episode we break down the five most common mistakes that keep agents from sealing the deal - from poor follow-up to skipping the ask.    Whether you're just starting out or have years in the industry, you'll learn how to build stronger client relationships, sharpen your problem-solving skills, and create a clear, confi...

In a world dominated by texting and emails, the simple act of making a phone call can feel surprisingly intimidating. This week, we explore the psychology behind phone anxiety—why it’s so common, especially among younger generations—and how to move past it. We share practical strategies to ease phone-related stress, including small-step exposure, voice memo practice, and mindset shifts that can he...

Open houses don’t have to be a drain on your energy—or your calendar. In this episode, we uncover the secrets to turning your open houses into powerful lead-generating events. If you've ever asked yourself, “Why isn’t this house selling?” or walked away from an open house feeling deflated, this one’s for you. We break down step-by-step strategies to maximize visibility, create an unforgettable fir...

In the world of real estate, staying connected with clients is key—especially as the spring market heats up. This week, Kristi breaks down five must-send emails that will keep your clients engaged and your business thriving this May. From a tailored Spring Market Update to actionable Home Maintenance Tips, we share how each message can position you as the trusted expert in your area. You’ll also l...

What happens when you stop letting fear call the shots? This week Beth shares a deeply personal story—twenty years in the making—of finally taking a chance and trying her hand as a stand-up comedian. From a long-standing fear of public speaking to the adrenaline rush of performing live, this episode shares the highs, lows, and hilarious moments of taking a stand-up comedy class, writing her first...

As the year unfolds, it may not feel as exciting as you hoped—but that doesn’t mean you can’t get back on track.    This week, we reflect on where we are, where we want to be, and the small shifts that make a big difference. We share three things that are working for us and three areas that need attention, from the power of morning routines and positive affirmations to the challenges of sugar crav...

Spring has sprung, and the real estate market is buzzing! With inventory on the rise and interest rates dipping, buyers and sellers alike need to stay ahead of the game. Are multiple offers making a comeback? How can buyers navigate the competition? And what’s really happening in the Twin Cities market? In this episode, we break down key trends, from rising inventory and mortgage rate shifts to sm...

This week we continue our workshop series with the incredible Karey White, diving into the process of turning ideas into engaging content. Karey shares her journey of implementing a content strategy, from identifying brand pillars to organizing a content calendar. She breaks down her recent posts, showing how authenticity and simplicity can make content creation more effective and enjoyable. If yo...

We’re shaking things up with a hands-on, workshop-style episode featuring Karey White—our operations ninja and newly licensed agent. Kristi walks us through her process for batching social media content, using Karey’s brand and emails as real-world examples. We break down the essentials—defining brand pillars, brainstorming ideas, and mapping out a content calendar that actually works. She tackles...

This week on the podcast we have Michelle Hoff, the author of  the book Compassionate Decluttering. Michelle's journey started over 30 years ago when she launched a cleaning business to support herself through college. Along the way, she discovered that decluttering isn’t just about tidying up—it’s about understanding ourselves and what truly matters. In this episode, Michelle shares powerful insi...

Ever feel like others effortlessly connect with their audience while you struggle to stand out? The secret isn’t a massive following or polished content—it’s authentic storytelling. In this episode, we break down seven actionable strategies to tap into your personal journey, build emotional connections, and showcase your story in a way that resonates. Learn how to share your struggles, highlight r...

Spring 2025 is here! Not sure how that happened considering we are just coming out of double digit negative temps here in Minnesota. The market is heating up quickly. With multiple offers and rising demand, sellers have a huge opportunity—but preparation is key. In this week's episode, we dive into the strategies that can help you sell faster and for top dollar. Learn why staging matters, how to p...

This week we welcome back Ellie Cummings, Executive VP at New American Funding, to break down the state of the mortgage industry as we step into 2025. With 27+ years of experience, Ellie shares expert insights on market trends, interest rates, and what buyers—especially Millennials and Gen Z—need to know to navigate today’s housing landscape. We discuss how mortgage rates impact affordability, the...

Spring is almost here, and with it comes a competitive real estate market. Whether you're a first-time buyer or looking to upgrade, understanding current trends is crucial to making smart decisions. In this episode, we break down everything you need to know to navigate the spring market. We’ll explore inventory levels—why the national average of 3.3 months still favors sellers and why Twin Cities...

As we look back on 2024—a year of challenges for many in real estate—we’re sharing how we not only navigated the shifting market, but had our best year yet. In this episode ,we break down the strategies, mindset shifts, and key decisions that helped us thrive while others struggled. With 2024 marking the lowest home sales since 1995, many agents felt stuck. But instead of waiting for the market to...

  In the always changing world of real estate, choosing the right brokerage can significantly impact your career. This week, we dive into the head-to-head comparison of two popular brokerages: eXp Realty and Real Brokerage. Beth shares her personal journey through the real estate industry, shedding light on the factors that led her to choose eXp Realty and what her experience there has been like....

Are you thinking about diving into the world of real estate or making the leap from a team to a solo agent? This week on the podcast Beth is going to be your guide to navigating the challenges and triumphs of being a solo real estate agent. With personal anecdotes and expert advice, she takes you through the journey of becoming a successful solo agent, sharing valuable lessons learned along the wa...

As we dive into 2025, it's time to reflect on how we can make this year our most successful yet. This week, we explore five key strategies to ensure that you start the year off on the right foot. Whether you're feeling overwhelmed by the holiday aftermath or eager to jumpstart your goals, these actionable steps will help you thrive both personally and professionally.   First, we emphasize the impo...

Happy New Year! As we step into 2025, it's time to set goals that truly align with your values and aspirations. It’s also a great time to look back on your goals from the past year. In our last podcast episode of 2024, we take a look back at our year, before we explore the practice of meaningful goal setting and the power of choosing a word of the year. Discover practical tips for aligning your go...

As the clock ticks closer to 2025, it's time to reflect on the past year and set our intentions for the new one. Looking back at 2024, we explore what worked and what didn't in our personal lives and businesses. From the importance of family time and maintaining a strong morning routine to the challenges of time blocking and prioritizing self-care, we dive into all the things. This is a time for e...