Girl, Get Your Face Off A Bus Bench: Real Estate Marketing Only Better

This week, we’re recapping the real, unfiltered side of growing a real estate business — the wins, the missteps, and the lessons that actually stuck. From our failed first VA hire to experimenting with Pinterest to hosting our favorite client event of the year, we’re sharing what moved the needle (and what didn’t). We also talk about how we finally got better with deadlines and communication. If y...

In this episode, we sit down with Elly Cummings from New American Funding to break down what the mortgage world might look like in 2026. If you’re wondering where interest rates, home prices, and the market are headed, this conversation is for you. Elly shares why a roughly 6% rate in 2026 isn’t the doom-and-gloom headline it’s made out to be and why focusing on affordability, not chasing the perf...

As Thanksgiving approaches, Kristi and Beth slow things down for a special episode all about gratitude and the power of expressing thanks. In a live, honest format, they share personal gratitude messages to three people who made a meaningful impact on their lives this year. It’s vulnerable, sincere, and a reminder of how important it is to actually say the things we often keep to ourselves. This e...

The holiday season is upon us, and this week, we’re breaking down how to crush your holiday client pop-bys without the overwhelm, overthinking, or last-minute scramble. The holidays are already packed, so why not make your client touches simple, meaningful, and genuinely enjoyable? We are talking about what actually matters (hint: it’s not a perfectly curated gift basket). A thoughtful treat, a qu...

As the year winds down, many entrepreneurs find themselves torn between wrapping up business and enjoying the holidays. This week, we explore how smart Q4 planning can help you do both, finishing strong while setting the stage for a powerful start to the new year. We share three key strategies to keep your momentum going: mastering time management so you focus on what truly moves your business for...

In this week's episode we’re diving into how to make the most of a slower real estate market. A buyer slowdown can feel daunting, but it’s also a perfect time to strengthen relationships, refine your systems, and set the stage for future growth. We share ten practical strategies you can put into action right now, from tightening up your CRM and staying consistent with client communication, to host...

In this week’s episode, we sit down with Monica Walls, founder of Keca's Usna, a lipstick brand rooted in empowerment and authenticity. Monica’s story is one of courage and reinvention—leaving behind a corporate HR career in Silicon Valley to pursue a long-held dream of creating a beauty brand that inspires confidence. She shares how her brand was born, the lessons learned in building a business f...

Going viral might feel like the dream, but here’s the truth: it doesn’t automatically mean more sales. In fact, chasing likes and follower counts can distract you from the real work of growing your business. This week, Beth and Kristi dig into the myth of virality and share why true success comes from consistency and genuine connections. They talk about the “quiet scrollers” who may never comment...

In this episode, we sit down with Christy Kimbrel, owner of Walk Your Plans Minnesota. Walk Your Plans gives people the chance to literally walk through their floor plans at full scale, helping homeowners and builders catch potential issues, make adjustments, and feel confident before construction begins. Christy shares what inspired her to bring this franchise to Minnesota, how it’s changing the...

Thinking about buying a home but waiting for the “perfect moment”? In this episode, we break down why now might actually be your moment. Despite what most people assume, the market, especially here in the Midwest, is full of opportunities for buyers who know where to look. Winter doesn’t slow everything down; it simply means sellers are more motivated and competition is lighter. Plus, unlike the f...

Summer’s over—now what?  This week, we’re sharing five simple strategies to shake off the post-summer slump and get your business back in gear. From reconnecting with your database and strengthening your brand to tightening up your pipeline and finances, we’ll walk you through practical ways to refocus, rebuild momentum, and finish the year strong. Tune in for tips that are easy to implement, prov...

This week we’re celebrating Beth Petersen Randall’s birthday with an episode full of laughter, reflection, and inspiration! Beth opens up about her career shift from Keller Williams to EXP Realty, the pressure of living up to expectations, and the freedom that comes with following your own path. She shares why living clutter-free matters for both your space and your mind, plus how she’s learning t...

For years, Kristi and Ryan dreamed of building a life on Minnesota’s North Shore. In this episode, they share the real story of turning that vision into reality—the setbacks, the small wins, and the moments of courage that made all the difference. From the nerves of walking into a local bank to the steep learning curve of building in a remote place, their journey has been anything but simple. But...

Selling in the fall of 2025 comes with its own mix of challenges and opportunities. Interest rates may be hovering around 6.5%, but buyers are still cautious—so how do you set yourself up for success? In this episode, we dig into the strategies that matter right now: boosting curb appeal with simple updates, pricing your home to spark interest (and even multiple offers), and marketing your neighbo...

This week we’re diving into the fall 2025 Twin Cities real estate market—and it’s not as simple as the headlines make it sound. Are homes really sitting unsold, or is this just the usual seasonal slowdown? We’ll break down what’s actually happening with interest rates (spoiler: they’re the lowest they’ve been all year), why buyers are hesitating despite a flood of online searches, and what a 25% b...

This week on the podcast Beth and Kristi tackle one of those topics pretty much everyone tiptoes around: money. They start with a hilarious story about a book that almost caused a rift in their friendship, then dive into why conversations about money can feel so uncomfortable and how our mindset shapes those feelings.    They share personal stories, practical ways to shift from scarcity to abundan...

Thinking about buying a home in 2025? The sooner you start getting ready, the better your chances are of landing the right place. In this episode, we share three game-changing steps to kickstart your journey; finding the right people to have in your corner, building a savings plan that covers more than just the down payment, and getting crystal clear on your must-haves in a home. We’ll also cover...

Let’s be honest—losing a client sucks. Especially when you’ve put time, energy, and heart into building that relationship, only to find out they’ve closed a deal with another agent. It’s one of those gut-check moments in real estate that can leave you questioning everything. In this episode, we’re getting real about what it feels like to lose a client and how to deal with the emotional fallout. We...

In this special birthday episode, we take a step back from business and get a little more personal with Kristi. She shares what’s been on her mind lately, like why deep friendships matter more than ever, how her idea of success has shifted over time, and what it looks like to build a life that feels right instead of just checking boxes. We talk about the pressure to be “on,” the trap of comparison...

This week we are excited to welcome back, Jennifer Butcher from Go Mortgage, a seasoned expert with over 24 years of experience helping people build wealth through real estate. We dive into the often-overlooked financial and emotional costs of renting and why it might be sabotaging your long-term financial goals. Jennifer breaks down the true cost of renting (think $120K over five years with zero...

Is it still success if no one claps for it? In this episode, we’re rethinking what achievement really looks like. beyond the big launches, viral posts, and six-figure milestones. Because sometimes, the most meaningful wins happen offstage: a slow morning, a weekend without notifications, a moment of connection that didn’t need to be shared. Kristi opens up about the pull toward a more peaceful, in...

This week, Kristi and Beth are rounding up their favorite finds for the season, from everyday essentials to a few just-for-fun indulgences that make summer feel like summer. They’re talking Birkenstocks (of course), bug spray that actually works, sunless tanners that deliver the glow without the damage, and the tinted moisturizers they’re reaching for on repeat. You’ll also hear about the best ice...

Have you ever dreamed of owning a cabin in the woods or maybe a cozy lakeside retreat? Whether you spent the Fourth of July at someone else’s cabin or you’re just starting to imagine your own, this episode is your guide to turning that dream into something real.   We break down what it really takes to own a cabin, from deciding how you’ll use it (personal oasis or rental income stream?) to explori...

In the rush of summer plans and endless to-do lists, it’s easy to lose sight of what really matters. In this episode, we explore the power of saying no and how doing less can actually bring more joy, peace, and meaning to your season. As the days grow longer, so do our commitments. From family outings to work obligations, the pressure to “make the most” of summer can leave us drained. But what if...

In this inspiring episode, we sit down with wealth manager Erika Greeny, who shares her personal journey into finance which was sparked by her daughter’s battle with leukemia—and how it led to her mission of empowering women to take charge of their financial futures. Erika unpacks the myths that hold women back from financial independence, the importance of normalizing money conversations, and pra...