Guillermo Salazar
Getting to "Hell Yes!".
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you....
Author
Guillermo Salazar
Category
Podcast website
Latest episode
Jun 26, 2026
Where to listen?
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Episodes
Getting to Hell Yes! With Shelley Robinson 14.11.2024 50:10
In this episode of Getting to Hell Yes! , we're joined by multifamily and proptech expert Shelley Robinson, who shares her insights on transforming operations in today’s challenging real estate landscape. From staffing shortages to NOI pressures, Shelley dives into why now is the time for operators to embrace change—and how technology plays a crucial role in overcoming industry pain points. Shelle...
Live from Optech 2024! Getting to Hell Yes!with Ben Keller COO of Propexo! 12.11.2024 47:34
Tune in to "Live from Optech 2024! Getting to Hell Yes!" with Ben Keller, COO of Propexo! In this exciting episode, Ben Keller dives into the art of selling through problem-solving, how Propexo is unlocking integrations in the proptech space, and why a deep understanding of the buyer journey is essential. Join us to hear insights that can help you transform your approach to selling in multifamily...
LIve from Optech! Getting to Hell Yes with Michelle Moore! 07.11.2024 34:28
Curious about what it takes to get that “hell yes” in multifamily sales? Michelle Moore from Collide Partners breaks it down live from Optech, sharing insights on everything from navigating the complex cycles of multifamily decision-making to identifying the right influencers for seamless connections. Discover why timing is everything, how understanding real pain points can transform your approach...
Live! Getting to Hell Yes! With Suzanne Hopson from Here2Elevate 20.10.2024 34:04
Curious about what it takes to turn 'maybe' into a resounding 'hell yes'? Join Suzanne Hopson, founder of Here to Elevate, as she dives deep into her world of multifamily consulting. From navigating "hair on fire" moments to transforming operational chaos into success, Suzanne reveals her secrets to building trust, setting priorities, and delivering real change. Tune in to learn how to get the rig...
Live! Getting to Hell Yes! with Lisa Russel 14.10.2024 34:46
Introduction to Lisa Russell : Lisa Russell, with over 30 years of experience in the multifamily industry, shares her journey from COO to working in an AI startup, focusing on combining technology with operations. AI in Multifamily : Lisa emphasizes that the industry is overwhelmed with technology. She believes AI can now reduce labor, enabling more human interactions by handling tedious tasks, es...
Live from MFE Conference with Cris Kimborough 06.10.2024 30:14
"Live From MFE Conference In Vegas With Cris From SKBM" , featuring a discussion between Guillermo from IrisCX and Cris from SKBM at the MFE Conference: 1. Introduction to SKBM : Cris explains that SKBM is a PropTech concierge specializing in consulting on real estate and technology solutions, particularly installations like access control, smart locks, and thermostats for multifamily properties....
Live from Cultivate Austin With Amy Polvado 06.10.2024 30:35
Here are 10 bullet points "Live From Cultivate Austin! with Amy Polvado": 1. Centralization in Property Management : The discussion highlights the growing importance of centralizing operations in multifamily property management due to shrinking margins, inflation, and rising interest rates. 2. Challenges with Change : Centralizing operations is seen as necessary but painful, especially for those w...
Live with Adrian Danila 06.10.2024 25:08
Live from Blueprint 2024 in Vegas: Centralization with Adrian Danila! , in 10 bullet points: 1. Adrian Danila's Background : Adrian Danila has over 20 years of experience in multifamily facilities management, starting as a groundskeeper and working up to a vice president overseeing 32,000 apartment homes. 2. Centralization Challenges : Centralization in multifamily R&M (repair and maintenance)...
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