Getting Granular

What you'll learn in this episode: • How Ian started his career in blogging and video • The path Ian took to learn more about paid media • What the past, present, and future of paid media looks like • What keeps him engaged in the paid media field • How he maintains work life balance in the PPC space • His views on machine learning and AI coming into the field • Ian’s approach to client relations...

What you’ll learn in this episode of Getting Granular: • How B2B companies can gain traction through paid social media • How paid social media can fit into the key attributes of a B2B strategy • How to research where your audience is on the internet • How to take advantage of targeting capabilities on social media platforms • How Facebook’s algorithms can impact a social media strategy • The types...

What you’ll learn in this episode of Getting Granular: • MacKenzie’s background and how she started learning PPC • Why MacKenzie likes working in the PPC space and what keeps her motived • MacKenzie’s outlook on how paid digital media has progressed overtime • The future of paid digital media and how privacy policy can impact paid media • MacKenzie’s approach to balancing brand campaigns and shopp...

What You’ll Learn in this Episode of Getting Granular: • What boosting a Facebook post means and when it should be used • What makes boosting different than running Facebook ads • The ad unit options available in Facebook ads, opposed to boosted posts • Where boosted posts are shown vs where Facebook ads are shown • The audience targeting options available between Facebook ads and boosted posts •...

What you’ll learn in this episode of Getting Granular: Chris' story of how we started his career in marketing How Chris fell into PPC and paid digital media What makes him love PPC and what keeps him interested in the field How early failures can turn into career guiding lessons How Chris sees the future of PPC and what the newest trends will be Chris' approach to reporting ROI and analytics to cl...

What you’ll learn in this episode of Getting Granular: • Nate’s unique background in the food and service industry • How Nate and his team conducted the ideation of FreshFin • How FreshFin experimented with running their digital ads in-house • How FreshFin’s website and social media has built their brand • Nate’s decision to outsource digital ad management to Granular • Which digital channels have...

SHOW NOTES What you’ll learn in this episode of Getting Granular: Jason’s story of how he started working in PPC – 1:00 What keeps Jason interested in PPC – 2:40 What did paid search look like 10 years ago – 4:00 What are the biggest trends in the future of PPC – 5:00 Jason’s thoughts on AI and machine learning in paid search - 6:00 How should marketer approach privacy concerns with paid media – 7...

What you’ll learn in this episode of Getting Granular: Why there should be a conversation around geofencing – 2:00 The difference between geofencing and geotargeting – 3:30 How geotargeting actually works within Google, Bing, Facebook and other ad platforms – 5:00 Who is selling geofencing and how they are selling it – 6:40 Why geofencing is gaining traction in the market – 7:40 What companies we...

What you’ll learn in this episode of Getting Granular: Mike’s story of his client management style when he started in PPC and how it has changed over time – 5:00 Stories from Mike and Jordon about situations outside of PPC that impacted PPC results and how to report back to a client - 6:45 Examples of how business needs can change with a client and how it can impact PPC results and what a PPC mana...

What you’ll learn in this episode of Getting Granular: • How Bing Ads can drive incremental revenue for your business • Where Bing fits into the marketing funnel • Interesting Bing facts (66 Million users exclusively on Bing!) 3:38 • How Google Ads and Bing Ads are Similar and Different • Why it’s so easy to transition into Bing from Google 4:55 • ROI reasoning behind running Bing Ads 9:19 • Targe...