Getting Granular

Introduction (00:01): Host Chris Cesar welcomes listeners back to Getting Granular and introduces fellow Granular team member Chris Gerasi, joking about having yet another Chris on the team. Meet Chris Gerasi (01:47): Chris shares his background growing up in Dallas, Texas, why he chose to move to Milwaukee, and how his passions for music, home brewing, and building community made Wisconsin feel l...

Jeremy Packee and Emily Anderson break down the biggest paid media story of the year so far: Google Marketing Live 2026. The episode explores Google's vision for an AI-powered future, including major updates to AI Mode, AI Max, Demand Gen, Merchant Center, measurement, creative workflows, and agentic commerce. The hosts discuss how search is becoming more conversational, why first-party data is in...

Jeremy Packee and Emily Anderson break down April’s biggest paid media updates, including Google’s aggressive AI Max expansion across Search and Shopping campaigns, Microsoft launching AI Max for Search, and OpenAI officially entering the ad platform space with self-serve ChatGPT ads and CPC bidding. They also discuss Google’s new AI-powered qualified call lead tracking, Meta opening AI connectors...

Jeremy Packee and Emily Anderson break down March’s biggest paid media updates, including OpenAI’s shift away from experimental tools like Sora and Meta’s continued push into AI-powered campaign management with Manus. They also explore Google’s expanding Performance Max capabilities, new cross-channel budgeting tools in Google Analytics, and Apple’s long-awaited move into ads within Apple Maps. Th...

Episode Notes Meta Embeds Manus AI Into Ads Manager Meta has begun embedding its Manus AI assistant directly into Ads Manager, allowing advertisers to analyze campaign performance conversationally within the platform. While early tests show potential, the hosts caution that advertisers should treat these tools as assistants rather than autonomous strategists. Jeremy Packee and Emily Anderson break...

Episode Notes OpenAI Tests Ads in ChatGPT Ads rolling out to Free and Go users in the U.S. ~$60 CPM chatter for high-intent queries Strict privacy guardrails emphasized Relevancy and user trust will determine long-term viability TikTok Smart Plus + Platform Updates Smart Plus automation reduces manual setup TikTok One centralizes creator tools and production Pulse Suite expands premium adjacency o...

In this special December episode, Jeremy and Emily look back at the most important paid media and AI trends of 2025 and share predictions for where digital advertising is headed in 2026. Top takeaways 2025 Paid Media & AI Trends AI and automation became the default AI-driven campaign types and optimizations are now standard across platforms. Advertisers increasingly need to opt out, rather than op...

November delivered fewer updates, but several major AI and retail-media changes worth planning around. In this episode, Jeremy and Emily unpack new Google AI creative capabilities, Amazon’s unified ad platform and creative agents, ChatGPT’s new shopping assistant, and Google’s expansion of PMax into Waze placements. Top takeaways Google Gemini 3 + Nano Banana Pro High-fidelity image generation now...

October brought a wave of AI-driven browser launches, shopping enhancements, and ad platform updates, and Jeremy and Emily are here to break down what matters most. In this episode of The Click Brief, they cover OpenAI’s new ChatGPT Atlas browser, Google’s visual and conversational shopping experience, Amazon’s top-of-search reserve share of voice, TikTok’s attribution improvements, and Meta’s maj...

Jeremy Packee and Emily Anderson dive into a jam-packed month of digital marketing updates designed to help advertisers fine-tune their Q4 campaigns. The hosts break down Google’s expansion of campaign total budgets to Search, Performance Max, and Shopping campaigns, sharing pros, cons, and Q4 testing advice. They discuss how Microsoft’s Supplemental Feeds bring long-missing flexibility to product...

Get Q4-ready in minutes. Jeremy Packee and Emily Anderson break down August’s biggest ad-platform shifts. Google’s loyalty integrations, AI-first ads (AI Mode/AI Max), new PMax transparency + Asset Studio, Microsoft’s premium streaming buys, and Meta’s new Instagram “Follows” metric. Top takeaways Switch on loyalty perks + the new optimization goal to boost repeat buyers. Test AI Max via native ex...

In this exciting inaugural podcast episode of The Click Brief, hosts Jeremy Packee and Emily Anderson dive into the latest digital advertising and Martech updates from July 2025. They kick things off with a deep dive into OpenAI's new ChatGPT Agent, an advanced tool that can browse the web, use APIs, and automate multi-step tasks. The hosts explore its potential to save time and make work more eff...

Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants. How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company’s PPC efforts at just 19 years old. Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains...

Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular. Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys. Journey to Paid Media (11:57): Kelsea explains her path from working in...

Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen. Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular. From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with...

Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular. Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising. Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student t...

Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights. Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media. Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwauke...

Get to know Lauren in 139 seconds (00:24) Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41) Interest in PPC sparked during college through marketing programs. (02:41 - 03:49) Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53) Lauren's use of AI tools like ChatGPT and BERT for productiv...

What are we talking about today? (00:46) What is Meta Business Manager? (02:05) Why do you NEED Meta Business Manager (03:51) How to check and see if you have Meta Business Manager setup (07:35) HORROR Story #1 of not having a Business Manager setup (10:16) What to do if your page is owned by someone may not know or you can not contact (14:14) Chris's shameless plug for LinkedIn Business Manager (...

How this thought experiment came to be (01:24) The thought experiment setup (07:23) TL:DL - setup summary (11:00) Learnings from the setup (11:25) Ads are being served (15:00) Week 1 - feels oh so right (17:57) Week 2 - it starts to get spicy (20:12) Week 3  - the wheels are now off the bus (26:40) Wrapping up the takeaways (31:50) Email us at  info@GranularMarketing.com Follow us on  Facebook  an...

Get to know Megan in 107 seconds (1:53) Poli Sci? Nah. PPC? Yes, please. (3:40) The selling points of making PPC a career (4:44) Where PPC was when Megan got her start (6:50) What brought Megan to Granular (8:17) The Granular difference and culture (10:11) Megan’s method to client relationships (13:00) To the future! Where Megan thinks PPC is going (15:40) Bonus: a quick philosophy lesson (18:40)...

What makes up Programmatic audio  (01:37) How is it different than a traditional radio buy (02:21) Podcasts - a special snowflake (03:22) Examples within the world we live (04:47) Positives of advertising on a podcast (06:01) Downsides to advertising on a podcast (09:06) A peak inside podcast targeting and purchase options (10:12) Positives of Programmatic audio (14:41) Why you may not want to use...

Geofencing vs. geoframing vs. geotargeting What is geofencing? (01:28) What is geoframing? (03:11) What is geotargeting (display)? (04:17) Real-world examples (04:46) The Pros of each tactic (09:01) The challenges of each tactic (11:43) Episode wrap-up (14:55) New to Programmatic? Check out our primer episode Email us at info@GranularMarketing.com Follow us on Facebook

What is Programmatic OOH? (00:50) Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49) In’s and out of the alternative OOH channels (04:32) The less common channels (05:15) The benefits of leveraging Programmatic OOH Advertisement (06:18) Potential downsides of OOH Advertising (10:07) The final takeaway (12:56) New to Programmatic? Check out our primer episode E...

A high-level look at what is a KPI (01:17) The KPIs of OTT & CTV (03:39) The main KPIs of audio (09:41) The main KPIs of display & native (12:36) The main takeaway (13:54) New to Programmatic? Check out our primer episode Email us at info@GranularMarketing.com Follow us on Facebook