Getting Granular

The basics of CTV and OTT (01:25) Real-world examples of CTV and OTT (03:12) How cost and placements help drive your video advertisement marketing plans (04:13) Gauging performance and KPI’s (06:30) Placement Strategy (08:14) Direct vs Trade Desk (9:30) What are the pros of CTV & OTT (10:30) Potential downsides to CTV & OTT (15:55) How does Traditional TV advertisement work within Programmatic (19...

So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process.  Step 1 - Meet Mike (01:13) Step 2 - Explore how to travel from journalism to a paid search career (04:13) Step 3 - View the paid search landscape through Mike's eyes (09:31) Step 4 - Allow someone named “Chris” to validate your views (12:32) Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41) St...

The ABCs of landing pages (00:43) Examples of where having a landing page strategy would be a great idea (01:21) The benefits of building a landing page for you and the user (06:12) Higher quality score Drive focus to specific information  Flexibility to optimize & test the page(s) Finding the perfect balance when creating lead form fill (13:40) Rounding out the pro’s of having a custom landing pa...

How Aislinn went from the ballet barre to becoming a PPC expert (02:39) So why did PPC catch Aislinn’s eye as a career path  (05:47) Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51) Aislinn’s specialties, and the skills that help her succeed (12:50) Tik Tok! (18:30) Aislinn touches on her approach to client relationships and...

The big question - is your business a good fit for advertising on Facebook? (03:00) Prospective on the B2B marketing funnel (06:04) Don’t forget the creative (08:49) What does using Facebook correctly look like? (10:44) Audience retargeting (12:44) Lookalike audiences (15:20) Website visitors retargeting (17:00) The LinkedIn hack (18:11) Interest-based targeting (20:30) The Pros & Cons (22:34)

How Mark got started on his PPC path (02:19) HubSpot's utilization within the paid search world (06:21) Hear how a one-off work opportunity becomes a legitimate career path (10:55) Mark touches on his quarantine hobby, makes a plug for his Instagram , and draws a connection between paid search and those hobbies (13:13) Chris is that guy (17:30) What the PPC landscape was like when Mark started (17...

How Meagan got started in the industry (1:27) Why she is interested in paid search (2:57) What the PPC landscape was like when she started (4:00) Her take on the future of PPC(6:57) Her personal approach to client relationships and strategy (9:36) Meagan’s specialties (14:00) What brought her to Granular and what she likes about working here (17:50)

What is programmatic advertising (1:30) What is OTT & CTV and what are the differences (2:05) Geofencing and iOS updates (4:09) Who should use programmatic (6:10) Examples of how to target effectively (7:49) 3rd party data providers (12:22) How to use data to meet goals (15:14)

How Jordon started Granular (1:11) Why he got interested in PPC (12:58) What the landscape was when he started (17:28) Thoughts on automation (20:05) Changes to the landscape since he started (22:22) Prediction on future changes in PPC (25:51) Is the end of the keyword near? (30:34) His personal approach to account management (35:05) Success with new platforms and rolling them out to clients (38:2...

Phasing out broad match modified (BMM) keywords (1:17) Google’s example of how things will change(2:24) The origination of BMM (4:12) Why they are phasing it out (8:21) What it means for advertisers (9:49) What you should do about it (12:35) Is Google being evil? (15:35)

Why Dave started Forever Lazy (2:15) How Fergie got a hold of a Forever Lazy Onesie (8:25) The progress of his businesses over the last 11+ years (10:37) Hooga's background and how it was founded (16:55) What led Dave to seek an agency partner (21:14) Why he chose Granular (26:06) The key to successful client relationships and partnerships (29:25) His philosophy going into 2021/2022 (35:05) COVID-...

Why Dee moved from Hawaii to Wisconsin (:50) How she got started in paid search (4:00) What keeps her interested in the industry (6:05) What she loves about digital and some pain points (7:15) What was the PPC landscape when she started (8:58) What she sees changing in the near future (11:45) Personal approach to client management (13:35) Dee’s specializations (19:20) What she likes about Granular...

What is a chatbot (3:00) How to set it up (4:10) Pros and cons of chatbot for lead gen campaigns (7:26) How to manage the leads from a chatbot (9:12) Challenges with implementation (14:33) Creative chatbots in action (21:40)

Overview of new policies (1:37) What is going to change (5:13) What you need to do now to prepare (9:56) What could this mean for the future for ads on Apple Apps (14:36) Will it hurt small businesses (16:46) References Full Page Facebook Ad Against Apple Wired’s Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses Blog: How to Prepare Your Facebook Campaigns for Apple's iOS14 Update  

Emily’s role at Granular (:54) How the show Friends shaped her career path (5:04) What the PPC landscape was when she started (8:06) What has changed since she started in the field (12:20) Attempt to predict the future of paid search (13:08) Discuss her approach to client strategy and communication (15:59) Importance of data-driven decisions (19:54) Her specialization in social media (22:22) What...

Why is tagging and analytics so important? (2:24) What you are missing if you are not tagging and tracking (4:44) How and when to optimize based on the data  (8:29) How it can affect your bottom line (11:52) Three reasons businesses are not using tracking (21:46) How to educate yourself on GTM & GA (24:15) Actionable items that businesses can and should be tracking (38:27) Ways to set up Google An...

Specific types of call tracking (1:40) Main benefits to using call tracking (3:38) How it works and how to set it up (4:40) Options for free call recording (7:12) Advanced use of call tracking (9:09) Discuss CallRail as a great platform (10:00) Touch on other services for tracking calls (16:06)

Steve’s tenure at Granular search (:59) What his role as VP entails (1:44) How Steve started working at Granular (3:15) How he got into the PPC industry (6:40) What got him hooked on PPC (11:10) His interest in search at a young shaping his career (16:34) Shares his approach to bringing on new clients (21:08) Approach to educating clients (25:54) What keeps him at Granular (32:40)

Retargeting vs. remarketing  (0:42) What exactly is retargeting (2:00) What is going on behind the scenes to allow it to happen (2:30) How the retargeting audience list is created (4:23) What is frequency capping and why you shouldn’t ignore it (7:20) Granular’s retargeting best practices (9:37) What are the types of retargeting ads we use (14:19) Compare and contrast third-party platforms vs. set...

Mike shares how he got started with PPC ( 2:44) Gives a little advice on self teaching PPC (6:08) How being able to use both sides of his brain is key to success with paid media (10:18) He reminisces on what PPC was like 10 years (13:57) Hypothesizes on the future of paid media (16:51) Talks about how devoting yourself to gaining knowledge is top priority for client strategy (21:40) He shares some...

Granular’s approach to team communication and staying connected (1:51) Tools the team uses (5:15) How Granular was already set up for a remote environment (8:52) Onboarding a new employee during the Safer at Home order (10:35) Understanding COVID-19 impact on our clients and how we can take care of them (21:35) Maintaining the normal perks for employees (30:00)

Discuss Justin’s path to paid search (1:31) How his career journey impacted his PPC approach (7:47) What the PPC landscape looked like at the beginning of his career (10:24) His opinion on the future of the paid media (14:42) His personal approach to client relationship (19:36) The importance of using relevant data to make informed decisions (21:12) Insights on franchise level business and their u...

Anna’s background and introduction to PPC (1:13) What keeps her interested (2:55) How audience-based targeting will evolve in the industry (4:24) Her personal approach to paid media (6:44) Setting expectations with clients on ROI (8:13) Some insights based on her expertise in eCommerce and social media (9:19) Her favorite channels to work with (11:23) Her favorite aspect of Granular culture(12:53)

What you’ll learn in this episode of Getting Granular: Brittany’s background in digital and how she landed at Pabst Theater Group (PTG) The marketing mix at PTG and why digital is a major focus for them How they approach marketing for each specific show and their process Brittany shares insight on search marketing and what they have learned running digital ads The different strategies to target lo...

What you’ll learn in this episode of Getting Granular: Jeremy’s background in digital marketing and how he got into PPC How he started with paid social media for his own business Jeremy’s take on the current state of paid media and audience targeting A little NBA and Milwaukee Bucks talk from the 2018-2019 season