Alex Asher and Herbert Gerzer

Get More Students

Business EN ↓ 71 episodes

Helping SME online language schools and tutoring companies with a number 1 problem: How do I get more online students?

Be sure to visit the podcast's website and support the creator: morestudents.podbean.com

Author

Alex Asher and Herbert Gerzer

Category

Business

Podcast website

morestudents.podbean.com

Latest episode

Sep 28, 2023

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Episodes

Starting from scratch? How to market a new tutoring business 15.10.2021

In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch. We'll discuss how to split your time between your "main stage" and "back stage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school soft...

Rethinking marketing for in-person language companies 01.10.2021

In this episode, we talk with Peter Hayes who is a very experienced Director at one of the UK's well respected physical language schools, International House Manchester. We'll discuss how he and his team have navigated the changes, challenges and opportunities caused by covid-19. Peter has some brilliant ideas about how to adapt to change, leverage & promote technology, uncover new business opport...

How Student Recruitment Has Changed For Language Schools 17.09.2021

In this episode, we talk with Sooh Park, Director of Marketing & Recruitment at one of Canada's best physical language schools, English School of Canada in Toronto, on his experience growing student recruitment pre and post-COVID19. We discuss how the relationship with agents has changed, as well as changes in marketing mix, changes in market demographics, demand and products. If you're running a...

How to start an online tutoring business in 2021 03.09.2021

In this episode, we talk about how to start your online tutoring business. We cover how to decide on: Strategy (vision, mission, values) Delivery & customer experience Pricing Positioning & your USP Technology, and so much more. Subscribe now and get more students for your organisation.

The 7 do‘s of running marketing experiments 20.08.2021

In this episode, we discuss 7 actionable tips for being successful, and avoiding the common pitfalls, when running marketing experiments. The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. Subscribe now and get more students for your organisation.

How to use relationship-based marketing to grow your tutoring business 13.08.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we discuss 'relationship-based' marketing with tutoring expert, Michael Gibben of Coach for Tutors. We dig into what relationship-based marketing is, why it's so helpful and important in education (online or in-person), and pract...

How to use story-telling in selling online tutoring 06.08.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we discuss why story-telling is important and practical tips on how to do it well. Subscribe now and get more students for your organisation.

How to use blogging to grow your tutoring company 30.07.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode we discussed some key strategies with David Deubelbeiss, blogging veteran, on how to drive more traffic to your website with blogging. Subscribe now and get more students for your organisation.

4 'Must-have's for a High-Converting Tutoring Website 23.07.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we discuss how clear language, easy navigation, meaningful visuals and social proof can turbo-charge your homepage Subscribe now and get more students for your organisation.

How Important Is Social Media in Marketing Your Courses? 16.07.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we discuss what marketing is both free and effective. Subscribe now and get more students for your organisation.

Does free marketing work anymore? 09.07.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we discuss what online marketing is both free and effective. Subscribe now and get more students for your organisation.

How to Sell Online Courses on WhatsApp 02.07.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we talk with an online language school owner about online school marketing and in particular how to use WhatsApp for student recruitment. Subscribe now and get more students for your organisation.

How to market your summer student programmes? 25.06.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we discuss what marketing is both free and effective. Subscribe now and get more students for your organisation.

How To Attract More Students With Scroll-Stopping Copy 18.06.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.  In this episode, we hope to help you and your marketing team avoid the biggest mistakes language schools and tutoring companies often make by providing practical strategies for writing persuasive, high-converting ad copy. Subscribe now and get m...

What Does It Take to Grow your Language and Tutoring Company Post-COVID? 11.06.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode we look at what it's going to take to grow your language and tutoring company post-COVID19. Subscribe now and get more students for your organisation.

Where Should I Advertise Online? 04.06.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.  In this episode, we look at the different platforms to advertise online tutoring & language courses online including Google, Facebook, Tiktok and more. We evaluate their strengths and weaknesses and help you find the platform that's best for you...

How to Promote Your Student Experience to Get More Students 28.05.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we provide 10 practical tips to promote your student experience more effectively. Subscribe now and get more students for your organisation.

How to Market Your Language Courses (B2B) 21.05.2021

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. In this episode, we provide practical tips and strategies for successfully marketing your corporate language training courses to businesses (B2B). Subscribe now and get more students for your organisation.

How to Choose Your Niche 26.04.2021

In this episode, we discuss the most important marketing decision any leader or manager in language education or tutoring will face - Which target market to focus on? Get this right and your marketing decisions will be so much easier, clearer and more profitable. Get this wrong, and marketing will be hard, ineffective and possibly unviable.  We're your hosts Alex and Herbert. The goal of this podc...

What are the Trends Shaping the Future of Language Education & Online Tutoring? 21.04.2021

We're your hosts Alex and Herbert. The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.  In this episode we talk about the macro trends, sector trends and marketing trends that are shaping the future of language education & tutoring. Subscribe now and get more students for your organisation. 

Introducing the 'Get More Students' Podcast 20.04.2021

Hi there :) Welcome to the new podcast "Get More Students". We're your hosts Alex (CEO of LearnCube) and Herbert (Digital Advertising Expert). The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations.  In this episode we introduce ourselves and the podcast.  Subscribe now and get more students for your...

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