Get More Students

If customers don’t buy in their first interaction, should you just give up? Absolutely not! Most customers buy from you between 3 and 18 months after their first interaction, so a well-thought-out email marketing strategy will be core to getting more students to sign up with you. In this episode, we talk with Emma Fell, social media and strategy expert, about how to use email successfully to get m...

Japan is ranked as one of the top ten largest markets for English language learning, and few of us know anything about it. In this episode, we talk with Tyson Batino, a serial edupreneur with experience running language school startups and scale-ups in Japan. You'll want to listen to this episode if you want to understand the opportunities and challenges of cracking the Japanese language learning...

How do you know if your business is ready to scale up? In this episode, we talk with our very own Alex Asher about his journey in finding product-market fit and scaling up LearnCube. You'll want to listen to this episode if you want to find or validate that your business is meeting a strong need in the market and that the market is big, or niche, enough. Tune into this episode today and get more s...

Who of us has scaled a language business to over ten million dollars in revenue? In this episode, we talk with Tyson Batino, a serial edupreneur with experience starting language companies in Japan and scaling up businesses serving tens of thousands of students. You'll want to listen to this episode if you have an education business making between ten thousand dollars to ten million dollars and wa...

This is a great story of entrepreneurial courage, grit and passion. In this episode, we talk with Parita Patel, UK-based founder of LEAPeducate tutoring, who talks through her journey of starting as a teacher turned tutor turned successful business owner. You'll want to listen to this episode if you want inspiration and practical advice on building a resilient online tutoring business. Tune into t...

Summer offers opportunities, and threats, to the growth of your business. In this episode, Herbert and Alex talk about why you might consider offering a summer programme and how to market it. You’ll want to listen to this episode if you’re wanting grow your tutoring business this summer and how to keep your customers loyal & engaged. Tune into this episode today and get more students tomorrow. Spe...

Have you heard about TikTok, the world's fastest-growing social media platform, and wondered how you can take advantage of this to get more students? In this episode, Lizzie Tossell explains how TikTok works, busts the myths surrounding the platform and explains how to start. You'll want to listen to this episode if you're wanting to get in early while the platform is unutilised, cheap and easy to...

From sneaker startup to successful digital marketing business owner, connect the dots and learn from Herbert's failures and successes. In this episode, Alex asks Herbert about his entrepreneurial journey to becoming the leading digital marketer in the language education space in Europe. If you're wondering whether it's time to stick with your business or try something new, you'll want to listen to...

Didn't you ever want to know how you can consistently get great performing testimonials for your teaching or tutoring service? In this episode, Alex & Herbert talk with Giacomo Moise, co-founder of Fluentify, about their journey to becoming one of the most successful B2B language companies in Europe. If you want to learn more about how to succeed in the corporate language training space, or perhap...

Didn't you ever want to know how you can consistently get great performing testimonials for your teaching or tutoring service? In this episode, Alex & Herbert talk about consultancy No Fluff. If you want to let your customers sell your service to new prospects, this is an episode you won't want to miss. We talk about the different types of testimonials, where to place testimonials, how to orchestr...

How comfortable do you feel selling your language or tutoring service? In this episode, Alex & Herbert talk with Nicola Lutz, veteran sales coach and owner of sales consultancy No Fluff. If you want to build a predictable, high-quality sales machine, this is an episode you won't want to miss. We discover practical tips on how to build trust, how to start the conversation, what to say on a cold ema...

What can you learn from someone who has built a digital brand that inspires students to learn English worldwide with a podcast attracting more than 200 million downloads since launch? Lindsay McMahon is the producer and co-host of the award-winning All Ears English Podcast and has used webinars to tremendous effect in building her online ESL business. If you're curious about how on-demand and live...

Have you ever thought about building a community to grow your prospecting pipeline? In this episode, we talk with Carrie McKinnon and Gabriella Kovacs, co-founders of the International Language Coaching Association Together, we answer all your questions about how to kickstart your community, build your tribe, know if you're succeeding, and which platforms to use. Tune into this episode today and g...

In this episode, LearnCube CEO, Alex Asher, and expert marketer, Herbert Gerzer, talk about how to set an effective marketing strategy. We cover best practices and how to turn your strategy into results. Tune into this episode today and get more students tomorrow. Special Note: Join your peers and signup for free to the Get More Students community now launched at getmorestudents.org

Do you sell Test Prep to help students make it into their dream school, course or university? Over almost 30 years, Mike Bergin has been a tutor, worked for Test Prep companies, started Test Prep companies, co-hosted an industry-leading podcast, and even started the National Test Prep Association. With so much experience, you're really tuning into a fascinating conversation about the Test Prep mar...

Ever wonder why you're not getting the right leads for your tutoring or language business? Wanted to try Facebook Ads to see if it works for you? Why not hear from a true expert on Facebook ads for education and tutoring companies? Herbert Gerzer takes us through all the key aspects of Facebook Ads so you can grow with confidence. We talk through what's involved in setting up Facebook Ads, how to...

In this special episode, originally recorded by Qualified Tutor podcast named "100th Episode Special: An Analysis of the Strengths, Weaknesses, Opportunities and Threats in the Tutoring Industry 2022", Alex talks with Julia Silver (tutor and founder of Qualified Tutor) and Richard Evans (founder of The Profs) to go deep into what is going to move and shake the tutoring sector this year. We talk ab...

What has changed in the last year? Is the disruption caused by COVID-19 finally behind us? Is 2022 going to be a good or another challenging year for tutoring? Tune in to this episode of the ‘Get More Students’ podcast to discover the trends are shaping the future of language education and tutoring in 2022

What is the one ingredient no tutoring or education business can live without? Trust. Julia Silver has run her own tutoring business for many years, written a book on tutoring, founded Qualified Tutor and hosts the amazing Love Tutoring Festival (the next one is this month, starting on the 24th of January 2022). What better person to discuss practical ways for tutoring and language businesses to s...

Want your website to rank at the top of Google for your most valuable keywords? Do any of these myths ring true for you? SEO doesn't work... SEO works really fast... Blogging will automatically improve your SEO... Putting lots of keywords improves your page ranking...Only the number 1 position on Google matters They did for Herbert and me, so I know you'll learn a lot from listening to this episod...

How did a startup grow from zero to a global virtual school with 23 staff in just 18 months? Syd Femtinos has been tutoring mathematics and science for 11 years. At the start of 2020 when lockdowns were at their peak, Syd came up with a novel concept that became UK Virtual School - an award-winning online school focused on supporting homeschooling families wanting to follow the British curriculum....

Want to know how to make "free trials" the most powerful marketing technique in growing your tutoring or language business?         In this episode, we talk with Wilim Abrook who has over 6 years (and hundreds of hours) of first-hand experience in giving world-class free trials and making tens of thousands of dollars in revenue for one of the world's best online education companies.         This i...

The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. Helping students feel safe, cared for and respected is critical in the midst of a global pandemic and beyond. In this episode, we talk with Eleri Maitland, owner of language school French in Normandy, about how to market your in-person language s...

In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch We'll discuss how to split your time between your "mainstage" and "backstage" marketing efforts, how to run experiments, the minimum investment you need to run experiments to find your ideal target market, pricing, virtual classroom and online school softwar...

In this episode, we discuss 5 key strategies that will help you sell more effectively to B2B customers. Our special guest for this episode is Andy Johnson, ex-Director of Digital Development at The London School of English. Andy is an expert on selling corporate language and cultural training to businesses so if you want to sell your teaching service to companies, organisations or schools, make su...