Get More Students

The Get More Students podcast is celebrating its 64th episode, marking the end of a fantastic two-and-a-half-year journey. We've grown, learned from our wonderful guests, and explored the world of marketing for language education and tutoring. Join us as we take a trip down memory lane, starting in April 2021 during global lockdowns. Plus, we're thrilled to announce Alex Asher's Language Leaders n...

Do you want to sell more language courses to businesses? Marketing and selling B2B is so different from selling direct to consumer, so you won’t want to miss this episode. In this episode, Alex and Herbert provide practical tips and strategies for successfully marketing your corporate language training courses to companies. Listen in, and don’t forget to hit that subscribe button now to stay up-to...

Are you curious about how AI is changing the language education marketing business?  In this session,  part of the Education Marketing Collective webinar,  we navigate the evolving landscape of language education marketing through the lens of AI technology.  Our host, Alex Asher, will be joined by marketing expert Korinne Algie to discuss how AI can improve marketing strategies and enhance student...

How did a startup grow from zero to a global virtual school with 23 staff in just 18 months? In this episode, Herbert and Alex talk with  edupreneur, Syd Femtinos about UK Virtual School Syd has been tutoring mathematics and science for 12 years. At the start of 2020, when lockdowns were at their peak, Syd came up with a novel concept that became UK Virtual School - an award-winning online school...

Discover the revolutionary possibilities of AI image generation for your language business in this enlightening episode. Join us as we unravel the mysteries of AI with expert Rob O’Shaughnessy. Known for his innovative work with AI tools like Midjourney, Rob will guide us through creating vivid, realistic visuals that captivate your audience without straining your finances. Together, we’ll delve i...

Summer can bring both opportunities and challenges for your business's growth. In this episode, Herbert and Alex share insights on why offering a summer program could be beneficial for your tutoring business and provide tips on how to market it effectively. Listening to this episode can help you attract more students and maintain customer loyalty throughout the summer. Tune in now to learn how to...

If your language business has grown, your marketing strategies need to grow with it. In this episode, we tackle the big question: What are the best ways to market a larger language business? Join Alex (CEO of LearnCube), Herbert (Founder of LURN Media) and our special guest, Korinne Algie (content marketing expert), to discover smart tactics, fresh ideas, and top tips for growing language enterpri...

In the race to attract more students, are language and education companies falling into the trap of hype over substance when it comes to technology? It’s a delicate balance: exciting tech advancements must also solve real problems, enhancing the learning experience or offering more innovative, faster educational outcomes. In our upcoming episode, Alex Asher, co-host of Get More Students and co-aut...

Are you finding it hard to attract new corporate clients for your language school or language services? You’re not alone. Reaching out to corporate clients can be a challenging process, but it’s not nearly as hard as you might think. Are you seeking practical methods to acquire new corporate clients for your language business? You’re in the right place. In this episode, we sit down with Nicola Lut...

Discover the secrets of starting your own thriving online tutoring business in this engaging episode. Explore the following essential elements to make informed choices: Strategy development, encompassing vision, mission, and core values. Enhancing delivery methods and ensuring an outstanding customer experience. Crafting an effective pricing strategy. Establishing a strong market position and defi...

How does an English teacher from New Zealand, living in Brazil, start an online language school that went on to serve thousands of business professionals in Japan and around the world?  In this exclusive interview, founder Matthew Radich shares his inspiring journey of starting his own online language school, the challenges he faced along the way, and the lessons he learned. So get ready to be ins...

Unleash your prospecting potential with community building! Dive into this riveting episode as we chat with Carrie McKinnon and Gabriella Kovacs, masterminds behind the International Language Coaching Association. Discover the secrets to assembling your tribe, measuring success, and picking the right platform to build your community. Listen in but don’t forget to hit that subscribe button now to s...

Do you want to break into a new market in Europe? You won’t get far without understanding the governmental programs that subsidise training for individuals, whether that be the CPF in France or FUNDAE in Spain. Get ready to take notes because, in this episode, Alex and Herbert sit down with Catherine Aygen, the veteran corporate language training company owner who knows exactly how to navigate Eur...

What is the number 1 mistake that small language businesses make? The worst thing a small business can do when trying to compete with big players with big budgets is to fail to choose a niche. In this episode, we’ll help you identify which target market to focus on. This decision can make or break the success of your marketing efforts (and your business), and we’ll show you how to get it right. Wh...

Are you struggling to come up with fresh ideas for your language school's social media marketing? In this episode, Alex and Herbert explore the exciting world of ChatGPT and its application in social media marketing. Joined by expert ELT marketing consultant Gina Rodriguez, they share five proven prompts for social media success, perfect for language schools looking to boost their marketing effort...

Are you looking for practical strategies to boost your language business's sales and win more B2B clients? In this episode, we'll reveal 5 practical strategies to sell more effectively to businesses and organizations. Our special guest for this episode is Andy Johnson, ex-Director of Digital Development at The London School of English, who will share his expertise on selling corporate language and...

When was the last time you pulled out your business plan? Learn from two language schools' specific examples. In this episode, Alex and Herbert discuss applying "lean methodology" and using the "lean canvas" to explain and understand your business or product. You'll want to listen to this episode to uncover what makes your business tick and where to put your energy. Tune into this episode today an...

Have you already worked out your marketing strategy for the year ahead? This episode is a replay of episode 33, where we share ideas, tips and advice about how to set an effective marketing strategy for a language or tutoring business. You'll want to listen to this episode if you want to learn the best practices around setting goals and how to turn your strategy into amazing results. Tune into thi...

Chatbots aren't a new thing. But ChatGPT's surprisingly humanlike writing and confidence when answering complex questions have made it an overnight hit. In this episode, Alex and Herbert discuss the potential impact on the education industry, how we work and how to leverage it for your business. You'll want to listen to this episode if you want to stay on top of this new technology that will domin...

What is the most important learning of this year? In this episode, Alex and Hebert reflect on what they’ve learned from the 16 guests we’ve had on the Get More Students podcast in 2022. You’ll want to listen to this episode if you want to get 25 episodes condensed into one. Tune into this episode today and get more students tomorrow. P.S. Don’t forget to hit the subscribe button.

Are your providing online teaching or tutoring? Wondering why you're not getting as many students as you would like? In this episode, Alex (CEO of LearnCube) and Hebert (expert in digital marketing for education companies) discuss how to market your online teaching experience. They provide ideas and tips on the images you employ, the language you use to describe your service, and what services, su...

Are you struggling to get anyone to read (or take action from) your language school's emails? In this episode, Alex and Hebert ask Lauren Martin, an expert in email marketing for education businesses and founder of 'Copy That Copywriting', how to improve open and conversion rates. You'll want to listen to this episode to build an email list that consistently delivers students and customers to your...

It's holiday (and promotion) season. Have you got your promotions lined up for Black Friday, Christmas and New Year? In this episode, Alex (CEO of LearnCube) and Herbert (founder of Herbert Gerzer Digital) provide ideas and inspiration around promotions. You'll want to listen to this episode if you want to drum up business for your language school or tutoring business. Tune into this episode today...

Are you feeling stuck with the marketing or business strategy of your language company? In this episode, we talk with Lesinda Leightley, language strategy expert, about how to keep your business fresh, agile and resilient. You'll want to listen to this episode if your business is stagnating, your campaigns are ineffective, and you're feeling overwhelmed by the change taking place in the market. Tu...

Is your business struggling to stand out and attract new business? In this episode, we talk with Sumantha McMahon, a seasoned tutor and tutoring business coach, about how to ensure your business cuts through the noise. You'll want to listen to this episode if you're struggling to take your business to the next level, your marketing is falling flat, and you're finding yourself haggling on price rat...