Get Known. PR & Media Podcast

This year at the  APS Global Physics Summit in Denver, Colorado, where 14000 physicists gather to talk about breakthroughs in science and technology, I had the chance to get to know Karmela Padavic-Callaghan from New Scientist, and they kindly agreed to sit down with Get Known for an interview about their work.  Karmela is a PhD physicist turned science communicator who you will hear started their...

Recently, 14000 physicists showed up in Denver, Colorado, for the APS, American Physical Society’s combined March and April meeting for 2026. Among them was the 2025 Nobel Prize winner in physics, John Martinis, who is also now CTO and co-founder of a quantum computing company called Qolab .  While many of us are still getting used to the computers on our desks, John Martinis has spent his career...

In this episode, we had the pleasure of talking with Petri Burtsoff from Monocle. Petri is the reporter in Finland for this international news and deep dive publication with a headquarters in London, but a huge international readership.  If you are a regular Monocle listener, Petri is probably a familiar voice, and likely you have seen his writings from Finland, but he also has a huge internationa...

Today's episode is, extraordinarily, in Swedish. Join us as we talk to Matilda Andersson, news editor at Breakit magazine, who writes about Swedish business in general and Swedish startups in particular. Per-Ola Mjömark, who spends lots of his time on the production side of our podcast, sits in as our guest interviewer. Enjoy!

In September, we traveled to Washington, DC, and got to spend 2 days at the Quantum World Congress, a gathering of all the best minds and companies in the quantum computing industry.  This was the place to see up close the advancements in this growing industry, which is poised to shake up the world in the next 5 to 10 years.  Not being a physicist, there was admittedly a lot of science that was pr...

In this episode, we had the pleasure of talking with Jill Martin Wrenn who’s 20+ years of experience ranges from CNN and the BBC to her own podcast, “How to Build a Village” where she interviews a wide range of people from authors and entrepreneurs to journalist and others who are building global communities. Jill is also a teacher and media coach.  Jill actually started out as an actress. Her jou...

In this episode, we had the pleasure of talking with Yuko Endo from TNL Mediagene in Tokyo, Japan.  Over the years we have rarely had the chance to speak with Japanese media so it was quite a treat to talk with Yuko who is the Vice President of the group that publishes the Japanese versions of some very popular U.S. magazines including Business Insider Japan, Gizmodo Japan, and Digiday Japan. This...

Veera Honkanen is the lone California-based correspondent for Finland’s largest business publication Kauppalehti. She is situated right in the heart of Silicon Valley where so many European companies try to break their way into the U.S. market. But Veera actually covers much more than just tech and in our conversation, we get into her wide range of topics from business to politics.  We started by...

Jennifer Brown is the executive editor of CBS News Radio based out of New York. We got the chance to sit down with her at the NAB (National Association of Broadcasters) event in Las Vegas in April. Jennifer and her team are responsible for all of the radio news journalism and broadcasts for CBS both in the US and around the world. We started our conversation talking about how Jennifer got into the...

In April this year, Get Known got the chance to head to the U. S. National Association of Broadcasters (NAB) event in Las Vegas.  The event gave us an opportunity to interview Dan Shelley the President and CEO of the Radio Television Digital News Association or RTDNA. As you will hear, Dan has been a long-time journalist and newsroom leader who has had experiences over the decades setting the stan...

In this episode, we had the pleasure of talking with Chris Chinchilla who is a podcaster, video maker, and a writer of interactive fiction, and games. Chris runs his own media and podcast called Chinchilla Squeaks which covers all kinds of tech-related topics.   Being and running an independent media has its own opportunities and challenges. It was great to sit down with a journalist in this space...

Every year in the dark and cold of winter in Helsinki, Finland, we and 13000 others find our way to Slush, the world’s leading startup event and the largest VC gathering.  This is a place where so many journalists also show up and question their sanity because as they say, no one in their right mind would come to Helsinki at the end of November. So it was a great chance to interview the bravest of...

In this episode, we had the pleasure of talking with Lou Covey the editor of Cyber Protection Magazine and the Crucial Tech podcast. Although, we have a deep interest in both these subjects, in this podcast episode we dove into the world of industry-specific media both on the side of journalism and a bit on the economics of running and editing this type of publication. As you will hear, Lou has a...

In the world of journalism, do you know what a stringer and a fixer are?  In this episode, we had the pleasure of talking with Mari-Leena Kuosa who has been working in this capacity for many years for the New York Times, Voice of America, and many other publications. In fact, one of her stories have even been among the 10 most read articles from the the New York Times. We got the chance to sit dow...

In this episode, we had the pleasure of talking with Thomas Macaulay from The Next Web (TNW) where he covers a wide range from startups to the tech ecosystem across Europe. Thomas had quite an indirect and inspiring route to becoming a journalist proving that a degree in journalism or communications is not the only path to success in tech journalism.  In addition to his unique background and the d...

Fake news, misinformation, and disinformation continue to be a huge problem in the world. It sometimes feels like you can’t trust anything you read. This was a bit of a different episode, where Steve Lee and Christina Forsgård, both comms pros, sat down and talked about the media and journalism getting deeper into this increasingly problematic issue. Besides being the founder of Net Profile and cr...

In this episode, we had the pleasure of talking with Leah Hodgson from PitchBook.  We met Leah at Slush while she was digging into the stories behind the data that PitchBook gathers and publishes about the VCs and their activities.  PitchBook started off in the US but Leah is the longest-serving journalist for the European news team.  Leah’s job is about completing the picture around the data and...

In this episode, we got the chance to sit down with the one and only Mike Butcher from TechCrunch.  Having been with the publication since 2007, and a working journalist since the mid-90s, Mike has so many insights on the industry and tech journalism. He was kind enough to give us a first-hand look at how TechCrunch has developed from a pioneering blog into the online media icon it is today....

In this episode, we had the pleasure of talking with Maddy Savage, a Stockholm-based reporter, broadcaster, and audio producer originally from the UK.  She has been storytelling for the BBC for two decades, both as a staff journalist and as a freelance foreign correspondent.  If her name sounds familiar, you have probably seen or heard her not only on the BBC but in many other places lik...

In this episode, we had the pleasure of speaking with the Managing News Editor of Helsingin Sanomat, Jussi Pullinen. Jussi has been with Finland's largest publisher for the last 15 years starting out as a journalist there. We caught up with him the week before the big Slush conference here in Helsinki. As a reporter, Jussi has covered everything from domestic reporting to culture and politics befo...

In this episode, we had the pleasure of talking with Khari Johnson, Senior Writer at Wired Magazine.  We originally thought that his focus was AI but found out that his work goes far beyond that to the “intersection of technology, society, and power”.  So much of our lives take the technology that drives our lives for granted as it is so seamless to the user that it often has huge amount...

In this episode, we had the pleasure of talking with Robin Wauters, founder of Tech EU.  Robin was not originally trained as a journalist but rather in marketing. He found his passion for journalism and tech in the mid-2000s after starting his own blog and then over time turning that into a media company. He has been with publishers including Techcrunch and Next Web before starting Tech EU. A...

In this episode, we had the pleasure of talking live from Slush with Mimi Billing from Sifted who started by giving us an understanding of where the name of the publication comes from. Mimi is a Swede who found her love for journalism on a trip to Israel.  Her main beat is health tech but she is most recently interested in new tech like nuclear power. Startups are doing so many great things b...

In this episode, we had the pleasure of talking with Erica Benke from the BBC who shared her experiences covering stories from basic income and climate change to winter cycling and clean water usage technology. In our conversation, she offers tips in talking to journalists and getting your pitch story right along with providing an inside look at her own pitching of stories to editors and how that...

In this episode, we had the pleasure of talking with Lisa Morgan, content strategist, and journalist for Information Week. If you are into nerdy subjects and bringing life to stories about tech, Lisa has done it all. She shares key points about her process for finding good stories in the tech world along with how following her interests drives her writing.  She also talks about how COVID-19 i...