Get Known. PR & Media Podcast

In this episode, we had the pleasure of talking with Jari Tanner. Before his 16 years working at the Associated Press, Jari built experience at international news agencies like Bloomberg and Reuters. He is currently part of the AP team that covers the 7 countries in the Nordic and Baltic regions and spends most of his time in Finland and Estonia. Jari starts with a brief history of the AP and its...

A  personal show note from Steve for a unique Get Known Episode: Needless to say, with a global pandemic combined with a major social awakening that has been sparked by the killing of another unarmed black American, George Floyd, we happen to be in a moment that feels like a special opportunity for truth and understanding. Of course, when we are directly touched by seeing people we often know...

In this episode, we had the pleasure of talking with one of the best-known business journalists in Finland, Elina Lappalainen.  A lot of people know Elina as a tough journalist. and she is. But as you will hear,  it is clear that you can be a no-bullshit journalist and still be a really nice person.  You might be surprised to find out that she is into role-playing games and has writ...

In this episode, we had the pleasure of talking with Charlotte Jee from MIT Technology Review (Tech Review). Charlotte is a UK based journalist responsible for the Tech Review’s newsletter the download.  She also writes news and features for the publication.

In this episode, we had the pleasure of speaking with Peter Vesterbacka from FinEst and FinestNinja. Peter is perhaps best known from his work at Angry Birds.  Peter talks to us about his views and advice after many years helping companies get known and stay known.

In this episode, we had the pleasure of talking with Margarita Khartanovich from Binary District . Binary District writes stories about tech-related research and development to catch “technology at its inception”. Their articles are also syndicated in Next Web. Margarita is also a PhD candidate in journalism focusing on the timely and fascinating challenge of how certain people can be about the ne...

In this episode, we had the pleasure of talking with Benjamin Bathke a journalist who is spending most of his time working for Deutsche Welle technology and startups. Benjamin loves to tell human stories and in our discussion, he dives deep into what motivates his storytelling and how important the human element.  During our conversation, he talks about how bad pitches are extremely vague, th...

In this episode, we had the pleasure of talking with Kati Pohjanpalo, the Helsinki bureau chief at Bloomberg News.  Kati shares her advice to gain newsworthiness in the financial press. If you are looking for financial media #PR advice with no bulls#*t, this is the one for you. Kati tells it straight and you will probably want to take some notes.

This episode we spoke with Amy Lewin from FT’s Sifted . Sifted gets deep with startups beyond the funding and into the interesting stories and how-tos of being an entrepreneur. Amy talks about everything from how she became a journalist to some solid advice to anyone looking to pitch to media. You can contact Amy on Twitter (@amyrlewin) or LinkedIn along with subscribing to their awesome newslette...

In this episode, we had the pleasure of talking with Andrii Degeler from Tech.eu As tradition demands, journalists from around the world visited Slush in November 2019. Slush may be dark and cold in Finland but it's a great time to talk to busy journalists and pick their brains. Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know how...

In this episode, we sit down with Virve Rissanen, the technology journalist from Helsingin Sanomat, to discuss how to approach mainstream media and how to tell tech stories worth reading.

In this episode, we sat down with Tarmo Virki, Co-founder Magazine editor and broadcast journalist Katja Pantzar to find out how we can make their lives better when pitching and interacting with the media.