Social Element

Genuine Humans

Business EN ↓ 30 episodes

This is Genuine Humans, exploring the stories behind the great marketing leaders of our time and how their journeys have influenced the brands they’ve brought to life. Hosted by Tamara Littleton, CEO and Founder and Wendy Christie Chief People Officer of The Social Element.

Author

Social Element

Category

Business

Podcast website

thesocialelement.agency

Latest episode

Oct 2, 2025

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Episodes

Kirsten McPherson: Human-centric leadership 02.10.2025

This week, Tamara and Wendy are joined by Kirsten McPherson, Marketing Director at Mondelez International. Kirsten takes us through her career, highlighting her roles at Procter & Gamble and Mondelez, as well as her membership of the Marketing Academy.  Kirsten reflects on the impact of influential individuals and programs, such as the Fulcrum Challenge, on […]

Gaelle Comte: Breaking career barriers 18.09.2025

Join Tamara and Wendy as they sit down to chat with Gaelle Comte, Senior Vice President of LIONS Learning at Cannes Lions. Gaelle shares her journey from growing up in the French Alps to playing a leading role in digital innovation in the advertising industry. Gaelle takes us through her career that’s spanned household names […]

Nicola Young: Know your truth 04.09.2025

This week, Tamara and Wendy are joined by Nicola Young, CMO of soon-to-launch skincare brand, Genaura. Nicola started her marketing career at Scottish Television before switching to radio, where she worked for stations like Jazz FM, Magic, and Global Radio. She later joined Estée Lauder Companies, overseeing the marketing of 29 brands. Nicola also touches […]

Jayvee Nava Brady: Building communities 26.06.2025

Join Tamara and Wendy as they discuss the power of community with this week’s guest, Jayvee Nava Brady, Director of Community at Bubble. Jayvee started out managing spin studios and moved on to be the Vice President of Studios and then the Vice President of Community at Peloton. Jayvee talks about building thriving and engaged […]

Abbie Hickman: Defending what’s right 05.06.2025

Tamara and Wendy are joined by Abbie Hickman, Head of Restaurant Marketing for UK and Ireland at Nando’s. We also hear about Abbie’s time at i2C (now Nectar 360) and her work at Alpro. Abbie talks about the importance of being seen as a defender. Of using your power to stand up for people and […]

Gareth Abel: The science of marketing 15.05.2025

Tamara and Wendy are joined by experienced Chief Marketing Officer, Gareth Abel. Gareth honed his marketing expertise working for Orange, Samsung & Etisalat, and he works with organisations to deliver sustainable profit growth through highly effective marketing. Gareth talks about the importance of understanding market dynamics when working internationally and continuous education. We also hea...

Mays Elansari: Grasping strategic opportunities 24.04.2025

Senior brand marketing specialist, Mays Elansari, joins Tamara and Wendy this week to discuss her fantastic career in marketing, which includes roles at McCann Erickson, MasterCard, and Tiffany & Co as well as strategic roles at Penhaligon’s and Subway. Mays talks about her experience working in B2C and B2B brands and the differences in working […]

Aretha Sabeng: Chasing Curiosity 03.04.2025

This week, Tamara and Wendy are joined from New York by Aretha Sabeng, Director of Marketing at Garnier at L’Oreal. Aretha shares her journey from aspiring engineer to marketing professional, detailing her early career challenges and pivotal moments, including a management training program that sparked her passion for marketing. Aretha emphasises the importance of genuine […]

Tatiana Canessa: Selfless leadership 20.03.2025

Tatiana Canessa, Innovation Activation Manager at Johnson & Johnson Innovation – JLABS, joins Tamara and Wendy this week to talk through her career journey.  From working in social media in her home country of Uruguay, to working for the World Health Organisation in Washington D.C and now in her role at Johnson & Johnson, Tatiana […]

Rachel Moss: Authentic leadership 27.02.2025

Rachel Moss, Head of Marketing Strategy at Allwyn, joins Tamara and Wendy this week to talk about her career journey, from her time at Storck to her role in brand management at Kraft and her work at Premier Foods. Rachel discusses the impact that great leaders and supportive networks have had on her life and […]

Nik Keane: Seize the moment 06.02.2025

Nik Keane joins Tamara and Wendy to share his career journey, starting at P&G, and working his way up to a Global Brand Director position at Diageo before joining Stoli as its Marketing Leader of Ultra Premium Brands. Nik is now the founder and CMO of non-alcoholic drinks company DioniLife. Nik talks about the importance […]

Lauren Spearman: Chasing newness 23.01.2025

Brand consultant and TikTok creator, Lauren Spearman joins Wendy and Tamara to discuss her career in digital advertising and influencer marketing – which saw her hold creative and management roles at Benefit Cosmetics and Netmums, and as global head of consumer communications and social at Made.com. Lauren uses her TikTok platform to champion better hiring […]

Mitch Oliver: Finding purpose in whatever job you’re in 21.11.2024

Mitch Oliver joins Tamara and Wendy this week. We hear how Mitch started out as a graduate recruit at Mars and worked her way up to Global VP of Corporate Brand and Purpose. Mitch, who also holds positions at Stonewall and UN Women UK, also discusses her passion for inclusive marketing that is rooted in […]

Shea Carter: Taking the non-traditional path 07.11.2024

This week, Tamara and Wendy are joined by Shea Carter, who is Social Element’s Vice President of Social and Influencer.  Shea takes us on a journey from her big break writing a blog post on Spencer Pratt, which rocked the internet back in the day, and through to her work at MMGY Global, FWV and […]

Richard Levy – Persistence pays off 17.10.2024

This week, Tamara and Wendy are joined by founder and CEO of Sophera Marketing, Richard Levy. Richard started his marketing career at Santander before taking marketing leadership roles at GE-Santander, First National, and MoneyGram.  Richard talks about the challenges and rewards of working in large corporations versus smaller businesses, and how these experiences helped shape […]

Caroline Mastoras: Closing the gap 03.10.2024

Today, Tamara and Wendy are joined by Salesforce’s client director of media, Caroline Mastoras. Caroline has a vast array of experience working in-house, for brands like Microsoft, and agencies such as Condé Nast and OMD in account management and sales. Caroline is passionate about closing the pay gap. She founded DAWN and now works with […]

Rob Hanson: Blending human skill and tech for brand building 19.09.2024

This week, Tamara and Wendy are joined by senior manager of social intelligence and Operations at Keurig Dr Pepper, Rob Hanson. Rob shares his career journey from sports marketing internships at the University of New Hampshire and the Boston Celtics to roles at marketing agencies like Octagon and startups such as DraftKings, Starry, and Tel […]

Catherine Jensen: The importance of online safety 05.09.2024

Catherine Jensen is vice president of consumer experience and creative services at Sony Interactive Entertainment. Catherine oversees the after-sales relationship with PlayStation customers, ensuring they have a great and memorable experience. After starting her career at Siemens Medical, Catherine eventually became vice president of global support services at PeopleSoft, VP of support operations...

Jane Loring: Resilience – the key to growth and success 04.07.2024

Jane Loring has had a fantastically successful career across a variety of leadership roles, such as sales director at Handbag.com, COO at Influencer and director of sales at Spotify. Jane is now the Director of Sales – Media and Communications at Microsoft. This week, Jane talks to Tamara and Wendy about her pathway to leadership […]

Crawford Hollingworth: Breaking paradigms 20.06.2024

Crawford Hollingworth, founder of The Behavioural Architects and author of ‘How Your Brain Is Wired’, joins Tamara and Wendy this week to discuss his career in behavioural science. Crawford has worked with global brands like Disney, Diageo and Nike – helping them understand consumer behaviour. One of the major themes in Crawford’s career has been […]

Abby Dixon: Holistic development 06.06.2024

Working on brands such as Britvic, Hartley’s, Sarsons and Burger King has given Abby Dixon a deep understanding of the challenges facing modern marketers. Her considerable experience as a trainer and mentor led her to set up The Whole Marketer podcast, which has evolved into an online community and support programme for marketers. Abby is […]

Atlyn Forde: Communicate Inclusively 23.05.2024

Series 12 kicks off in style with Atlyn Forde, founder of Communicate Inclusively, talking to Tamara and Wendy about her passion for helping organisations create thriving, inclusive cultures. Atlyn discusses her career path, from becoming the director of marketing (UK and Europe) for the Saint Lucia Tourist Board to today, when she works as the […]

Chloe Davies: It Takes a Village 07.03.2024

This week, Tamara and Wendy are joined by the incredible Chloe Davies. She shares the inspirational story of how she came to found It Takes a Village and walks us through the work she’s doing now to help Black women’s voices be heard. Before founding It Takes a Village, Chloe’s roles included Head of Social […]

Megan Harrison, St Pierre: Innovating through experience 22.02.2024

Currently, Global VP Marketing, St Pierre, Megan Harrison has worked for major household names like Huggies and Warburtons, as well as challenger brands such as Roberts Bakery. Megan joins Tamara and Wendy to talk through her career in marketing and explore how she’s used her talents for science and creativity to create innovative campaigns. We […]

Helen Jeremiah: Growing with the brand 08.02.2024

Helen started out as a Lab Technician at the consumer products development division of Boots and worked her way up to become the interim CMO of Boots and then VP Marketing Director at Walgreens Boots Alliance before leaving in December 2023. Helen talks to Tamara and Wendy about her career path at Boots and her […]

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