Gentle Power

Amanda Gustafson coaches leaders through conversations most managers dread: giving a co-worker constructive feedback, telling a direct report they’re underperforming, resetting expectations with a peer. She became a career coach via a very winding road, from a physics degree to running a theater at 23 years old, then to a master's in psychology to software consulting. In this episode: • Why de...

Professor Ofer Sharone has taught negotiations at MIT Sloan School of Management and currently at University of Massachusetts Amherst, and he happens to be one of Gerta’s earliest influences for her interest in negotiations. She took his Power and Negotiations class at MIT during undergrad, and over a decade later, we welcomed to our podcast! Professor Sharone’s path to teaching about negotiations...

Daniel Imberman was employee number 10 at Astronomer, the data company that went viral from a Coldplay kiss cam, and he helped grow it from 10 to 300 people. He then left to start his own consulting firm out of Mexico City, where he himself is the product. This career pivot massively flipped his experience with negotiations. He used to negotiate once every year or two as an employee. Now he negoti...

We hosted a live Q&A a few weeks ago for people recently laid off from several large tech companies, but we ran way over time and couldn't get to all the questions. So we brought our lawyer friend, Alex Daniels, back to the podcast to finish the convo around all things severance agreements. Alex Daniels is a corporate attorney who spent years at Cooley, one of Silicon Valley's top law...

Angela Liao has spent her career on both sides of billion-dollar manufacturing negotiations. She built her foundation on the supplier side in Asia, negotiating contracts on behalf of manufacturing companies with some of the world’s biggest tech companies as her customers. She later joined Tesla and then Google, where she now leads device strategy and supply chain partnerships, negotiating manufact...

Arben Malaj has had one of the most consequential economic careers in Albanian history. In the late 1990s, he served as Albania's Minister of Finance during the country's worst financial crisis: a wave of Ponzi schemes that wiped out the savings of roughly 60% of the population overnight. He later served as Minister of Economy, where he negotiated more than 30 free trade agreements. He&#39...

Paula Schwarz grew up as part of the Schwarz Pharma family, one of the largest pharmaceutical dynasties in Germany. She walked us through her background that led to her leaving all of that behind, spending years running technology platforms in refugee camps on the Greek island of Samos, building a co-living home network called Angel House now spanning Greece and San Francisco, and making the final...

Priyanka Upadhyay, aka Coach Pri, spent 18 years in tech (Google, Salesforce, ServiceNow) before founding Product With Pri, a coaching and training business for product managers navigating job searches, transitions, and high-stakes career conversations. She's also an ICF-certified coach who's taught PM programs at Stanford and Product School, and now runs intimate small group cohorts for PMs looki...

Jim Lose is a Marine Corps veteran and the CEO of The Military Veteran, a firm that places veteran executives into high-growth companies. Before moving into recruiting, Jim was a Marine Corps intelligence officer, including a tour at the Pentagon where, at 25, he regularly briefed the Commandant of the Marine Corps and had authorization to contact the White House Situation Room. After the military...

This week, Alex and Gerta react live to a short viral video from Alex Hormozi about a discount negotiation tactic. No guest, just the two of them watching the clip and breaking it down in real time. This episode is honest, funny (Alex shares his most embarrassing moment), and gets into something that comes up a lot in our negotiation work: why memorized tactics tend to backfire when it actually ma...

Tallulah Le Merle spent nearly seven years negotiating deals as a management consultant at Kearney, worked as a fractional COO and advisor for AI scale-ups, and is now a partner at Fifth Era, a conscious-tech investment firm. She's also a writer and speaker working on her upcoming book, The Case for Hope in the Age of AI. And she has a lot to say about negotiations. In this episode, we get into ho...

In this episode, we invited Surina Diddi, who spent nearly a decade in finance, from equity research at UBS to investment banking at Lazard and Scotiabank to private equity in the renewable energy and energy storage space. We talk through Surina’s experience negotiating an additional $50K on top of her MBA scholarship at Chicago Booth School of Business. We get into how scholarship pools actually...

What if negotiation isn’t just about tactics, scripts, and numbers? In this episode, we sit down with Julia Martin and Melanie Bettis to explore the intersection most people ignore: mindset and strategy. Julia comes from the world of manifestation and intentionality. Melanie brings deep experience in job search strategy, interviewing, and salary negotiation. Together, they make a compelling case f...

In this episode of Gentle Power, we talk with Sam Liu, founder of AI startup Fergana Labs and former Stanford PhD student in decision making. We originally invited Sam on because we love both PhD dropouts and decision making science. What we didn’t expect was how many of his insights about negotiation had less to do with neat frameworks and more to do with how messy real decisions actually are. Ou...

We get this question a lot: “Have you trained an AI on your negotiation framework?” or “Can I just follow a template?”The appeal is obvious. A clean script would be easier for everyone involved and much easier to scale. The problem is that negotiation doesn't really work that way. Every negotiation is different. Different people. Different incentives. Different timing. Different pressure points. D...

In this episode, we welcomed Yehong Zhu, founder and CEO of Zett AI. Yehong is a former Forbes reporter, a Harvard philosophy graduate, and a former product manager at X (formerly Twitter). We explored how her background across media, tech, and startups shapes the way she thinks about negotiation, decision making, and building companies that last. We covered:  The “worst alternative” to a deal and...

This week on Gentle Power, we sat down with Morgan Snyder for a candid conversation about executive content, personal brand, and the quiet factors that contribute to negotiation outcomes before a call even starts. We also get into what’s actually working on LinkedIn right now, why long-form still matters, and how to build relationships in a way that doesn’t feel like performance art, even though M...

This week on Gentle Power, we sat down with Mark Mirra, CEO and co-founder of Aligned Negotiation, for a deep (and very practical) conversation on how to make negotiation feel less like “combat” and more like a normal life skill you can build over time.  We covered: Why Mark thinks negotiation should be treated like a lifestyle activity, not a scary, high-stakes “event” Why internal negotiations (...

In this episode of Gentle Power, we sat down with Kenko Ueyama, cofounder of Tsubasa AI, an AI advisory agency that helps enterprise teams define their AI strategy and then actually build it. Kenko is also a senior advisor at Harvard Applied AI Institute, where he helps design AI coursework and leads executive workshops on navigating AI-driven change. We covered: How underpricing yourself lowers n...

In this episode of Gentle Power, we talk about “no deal” scenarios. Not as failures, but as real and often necessary outcomes that people tend to misunderstand, resist, or personalize. Most negotiation advice focuses on how to get to a deal. But a big part of negotiating well is knowing when there isn’t one. We explore why no deal happens, how to think about it strategically, and how zooming out c...

In this episode of Gentle Power, we unpack a situation that comes up often in our client work: navigating moments where you feel undervalued, dismissed, or treated aggressively by the other side. We talk about how to respond without escalating the situation, how to protect your leverage, and how to distinguish between a one-off bad interaction and a real red flag about the company. Our conversatio...

We’re back this week with Part 2 of our conversation with Arben Malaj, former Minister of Finance of Albania, and also Gerta’s father. Quick recap: In his early 30s, Arben was tasked with stabilizing Albania’s economy during its 1997 financial crisis and civil war. His work put him across the table from institutions like the IMF, World Bank, and EU Commission, in negotiations where the power imbal...

In this week’s episode, Gerta sits down with her father, Arben Malaj, for a candid conversation about leadership under pressure, values-based negotiation, and what it looks like to take responsibility when everything is on the line. Arben is a prominent public figure in Albania and served as Minister of Finance during the country’s 1997 economic collapse, when pyramid schemes wiped out roughly hal...

This week, we talk about a type of negotiation most people deal with far more often than job offers: negotiating with hotels, airlines, and everyday services. The conversation was sparked by a real hotel booking situation that arose from Gerta’s upcoming MIT masterclass. Our conversation covers: Why everyday negotiations still benefit from a clear ask How light preparation works better than rigid...

This week, we’re sharing Gerta’s interview with Meredith Baker of the Powerful Stuff Podcast , a podcast for cheeky self-development. Their conversation is a refreshing reminder that negotiation doesn’t have to feel like a cage match. Gerta breaks down the mindset that makes negotiation work better (collaboration, goodwill, and even playfulness), plus a handful of tactics you can use immediately,...