Garagecast - All Things Power Sports and Marine

Live from AIM Expo 2026, Tom and Cindy Hicks share how they built Southern California Motorcycles into the #1 Triumph dealer in North America—and what it took to successfully exit after 25 years. They break down the small operational changes that drove big financial gains, why labor rate increases rarely impact customers, and how data, discipline, and 20 Groups shaped long-term success. A must-lis...

Recorded live from AIM Expo, Sam and Tony sit down with Lindsey Scheltema , Director of the United States Motorcycle Coaching Association (USMCA), to talk about raising the standard of motorcycle coaching nationwide. Lindsey shares how certified coaching helps create safer riders, stronger dealer relationships, and lifelong customers—and how the MotorcycleCoaching.org app connects riders with trus...

Recorded live from AIM Expo, this episode features industry icon Rick Alcon of R&S Motorcycles , sharing four decades of hard-earned lessons on what actually drives dealership success. Rick cuts through the AI hype to explain why disciplined sales processes, human connection, and strong leadership still close deals. The conversation covers how AI should be used to build better craftsmen , not...

Recorded live from Anaheim, this episode explores the future of the powersports industry with Bernie Brenner of Rollick. We break down what real consumer data is revealing, why AI is becoming essential for dealers, and how smarter insights can improve lead conversion, efficiency, and inventory performance. If you want a clear look at where the industry is headed—and how dealers can stay ahead—this...

Live from AIMExpo in Anaheim , the GarageCast team dives into the real challenges facing today’s dealers—from rising advertising costs to industry fragmentation. We’re joined by Sergey Tokman, dealer, entrepreneur, and host of One Gang Worldwide , for a candid conversation about collaboration over competition, mental health in the motorcycle community, and why shared best practices matter more tha...

In our final episode of 2025, we look back on an unforgettable year of GarageCast—300+ episodes, standout guests, and the conversations that shaped our industry. From dealer performance and culture to community, tariffs, and the future of Harley-Davidson, we revisit key moments and lessons that mattered most. We wrap with gratitude for our listeners, clients, and team—and set the stage for an even...

In this episode of GarageCast , we sit down with Tom Whowoll , third-generation owner of Gordy’s , to explore why real-world experiences will always matter in the boating industry. From the irreplaceable thrill of being on the water to the power of experiential selling, Tom shares how Gordy’s has built a legacy by creating memories—not just selling boats. Tom also recounts a remarkable personal st...

In this episode of GarageCast , Jesse Davis of Legend Boats shares how operating as both an OEM and a retailer shapes smarter pricing, tighter dealer relationships, and a better customer experience. We dig into retail-driven insights, standardized pricing, performance scoreboards, and how Legend is navigating tariffs and market uncertainty—a candid, back-to-basics conversation on what’s working in...

GarageCast goes inside the pontoon market with industry veteran Mark Gibbs, now leading the charge at Premier Pontoon Boats. Mark shares how Premier is growing market share in a declining segment, why fast problem-solving wins customer loyalty, and how Premier’s PTX hull sets their boats apart. We also dig into inventory challenges, dealer relationships, and the balance between technology and pers...

GarageCast sits down with Justin Shields, Director of Sales at Hagadone Marine, for a high-energy look at what truly drives sales in the marine industry: personal connection. Justin shares how he went from building an F&I department from scratch to transforming his approach at boat shows—shifting from chasing crowds to focusing on the person right in front of him. A sharp, insightful episode f...

Live from MRAA Dealer Week, GarageCast sits down with Correct Craft CRO Thomas Bates to break down the most significant challenges and opportunities in today’s boating industry. We explore why dealers must shift from “selling boats” to “selling their brand,” how telematics is reshaping the ownership experience, and why the industry is struggling to capture new and younger boaters. UPDATE 2027 is b...

Boating has changed—and fast. In this episode of GarageCast, Matt Gruhn from MRAA breaks down the most significant shifts facing marine dealers today, from soaring boat prices to rapidly evolving customer expectations. We dig into why most dealers still aren’t using AI, what the “dealership of tomorrow” must look like, and how transparency and technology will shape the future of buying and selling...

GarageCast goes deep into the future of boating with Gavin Hunt, VP of Sales at Chris-Craft. From his early days selling skis to leading one of the most iconic premium boat brands in the world, Gavin shares sharp insights on dealer strategy, brand positioning, and why Chris-Craft’s 151-year legacy still defines luxury on the water. We cover the launch of the new Sportster series, the rise of “dock...

Kim Sweers—The Boat Boss—is back on GarageCast. In this fast-moving episode, Kim shares hard-won lessons from reshaping her service operations, the bold move that eliminated constant rework, and the strategic pivot that fueled an 80% surge in brokerage sales . She also unveils her new show, Yachting Unplugged , and breaks down why staying informed—and embracing technology—will define the next era...

In this episode of GarageCast, we sit down with Mark Dukes, owner and GM of High Desert Harley-Davidson in Boise. With more than 40 years in the powersports industry, Mark shares his journey from his early days at Fay Myers to leading one of the top Harley-Davidson dealerships in the Northwest. He breaks down the evolution of dealership culture, the importance of execution and customer service, an...

Meet the powerhouse duo behind Century Marine. In this episode of GarageCast, second-generation owner Melanie Bosley Bloomfield and sales leader Stephen Osborne share the family legacy, award-winning customer experience strategies, and the resilience that shaped their success. From boating passion to community-driven service, discover how Century Marine built a loyal, multi-generation customer bas...

In this episode of GarageCast , Tony and Sam unpack insights from the fall 20 Clubs, tackling rising dealership costs, shrinking margins, and innovative ways to stay profitable. From early holiday buzz to major OEM shakeups—Harley’s new leadership, Indian’s transition, Kawasaki’s surge, and CFMoto’s momentum—they break down what’s driving the powersports market right now. Additionally, discover ho...

In this episode of GarageCast , we sit down with Sean Bracey of Cedar Creek Motorsports to uncover how a parts and accessories department can become a powerful profit center. Sean shares real-world strategies to boost sales, engage customers, and drive dealership success. Packed with actionable insights—this one’s a must-listen for anyone looking to level up their parts department. UPDATE 2027 is...

In this GarageCast episode, we sit down with Chad Clark and Bryan Castor—owners of five thriving Harley-Davidson dealerships—to explore how they turned humble beginnings into powerhouse operations. From innovative tent sales to navigating corporate shifts, they share candid insights on leadership, profitability, and the passion that fuels the Harley community. UPDATE 2027 is back. Join Garage Comp...

Mike Murray and Jim Woodruff from National Powersport Auction (NPA) join GarageCast to break down Q3’s wholesale trends, pre-owned inventory challenges, and the potential impact of new steel and aluminum tariffs. Hear where the market’s heading, what dealers should watch, and how to stay ahead as we roll into 2026. UPDATE 2027 is back. Join Garage Composites January 31–February 1 for one of the po...

In this episode of GarageCast, Dan “Gus” Gussoff shares his blue-collar roots, his rise through the Harley-Davidson world, and the bold leap that took him from Detroit to the Emerald Coast. From hard-earned lessons in sales to building community and even launching Big Gus Tractor & Equipment, Gus’s story is packed with grit, humor, and insight. A must-listen for anyone who believes leadership...

In this special episode, we celebrate Sharon Sorrell , a beloved team member retiring after nearly 30 years. Sharon shares stories from the early Lemco days, hilarious travel memories, and reflections on the company’s growth. Join us for laughs, gratitude, and a heartfelt farewell to someone who’s been the heart of our team since 1996. UPDATE 2027 is back. Join Garage Composites January 31–Februar...

In this episode, we sit down with longtime friend and client Chris Watts, owner of America’s Motorsports in Nashville, TN. From assembling scooters in his father’s first Honda shop during his childhood to running five thriving dealerships, Chris shares an inspiring story of growth, grit, and adaptability. Hear his take on the evolution of the powersports industry, managing expansion, embracing new...

In this episode of GarageCast, we sit down with Chris Crysdale of Skiers’ Choice—the company behind Supra and Moomba boats. From his start as a Ford mechanic to leading in the marine industry, Chris shares how passion and persistence shaped his path. He reveals why Skier’s Choice prioritizes quality over market share, the value of dealer partnerships, and how the brand is navigating post-pandemic...

Discover how Rowan Mockler and Chris Howard, founders of Ekho, are transforming powersports with seamless e-commerce and AI-driven solutions. Joined by industry veteran Mike Cunningham, we explore how technology, OEM partnerships, and dealer insights are reshaping the buying experience and the future of the industry. UPDATE 2027 is back. Join Garage Composites January 31–February 1 for one of the...