Future Commerce

Our 2019 theme of clienteling for digital commerce continues with an interview with Claudine Bianchi, CMO at Zoovu, a Guided Commerce service which connects customer needs to products and services from retail brands. Listen now! Show Notes: Main Takeaways: Future Commerce has declared 2019 the year of "clienteling" and personalized experiences for consumers. Zoovu is helping (mostly) B2C...

Our Monday Update is back: "Re-commerce" players like StockX and TheRealReal have huge news this week in our continued coverage of Secondhand Commerce. Listen now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ingrid Milman is back, and she has some really exciting news to share with our audience! Some retailers are opening more stores, and somehow, Brian has never been to a Burlington. Plus- So many legacy brands are overusing terms like "data-driven," and both Glossier and Lively have figured out (in different ways) how to create communities around both their products and their customers! Li...

Phillip and Brian are back to talking about deep fakes (and cheap fakes), Instagram may be having a massive influence on purchasing decisions, and is the term direct-to-consumer no longer relevant? Listen now! Show Notes: Main Takeaways: There's deep fakes, cheap fakes, and shallow fakes, and it's all getting a little ridiculous. Should Anna Delvin (aka Anna Sorokin) become the next CMO of Victori...

Brian wants to go "woke" hunting, Phillip identifies socially conscious brands, Digiday launches Modern Retail. PLUS: MailChimp creates a content division because, quote, "why not?" Listen now! Show Notes: Main Takeaways: Brian wants to tell all of us about "woke commerce," and he's taken to Twitter to talk about it Will outdoor brands start to cater to hunters and fi...

Instagram is powering impulse luxury purchases, Snapchat launches commerce (for influencers), IKEA rolls out robot furniture, PLUS: Stitch Fix earnings are in, and the outcome might surprise you. Listen now! Show Notes: Main Takeaways: Snapchat seems to either be making a comeback, or they're just really good at getting people to buy things. Is social commerce the future of shopping? Could social...

Bonobos is the newest to try-before-you-buy brands, Walmart is killing it, Phillip loves on ULTA (again) but not for the reason you think - PLUS a new approach to designing e-commerce experiences for Gen Z. Listen now! Show Notes: Main Takeaways: A pilot program that would have had facial recognition technology being used in a public school is put on hold, for all of the reasons. Are stripped down...

What does Star Trek teach us about ambient computing? How is voice evolving? Is voice dead? And if not is it a potential $112B market opportunity? Special bonus episode COMIN ATCHA. Listen now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of these things is not like the other: Arby's x Birchbox, $88 rental products from Urban Outfitters and a prediction of Kohl's having a potential suitor. Listen now! Show Notes: Main Takeaways: Urban Outfitters has a new rental-subscription service, but will GenZ even care? 23andMe teams up with Airbnb to help consumers with their travel plans: is this super creepy, or genius? Amazon wants to...

As Brian heads to NRF Tech Phillip pontificates on a foreseeable future where permits and certificates of occupancy are required to build shopping experiences on the web. Listen now! Show Notes: Main Takeaways: Brian is on his way to MC NRF Tech because retail tech may be moving fast, but Future Commerce is moving faster. Accessibility is near and dear to Phillip's heart, and so are brands that ha...

"Help, an AI fired me!" Phillip and Brian dig into the exchange of privacy as a currency for convenience. PLUS: full-body AI model generation, Walmart's store innovation concept, and more. Listen now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Former Ambassador and Deputy Assistant Secretary Daniel Sepulveda joins us to talk about Privacy, CCPA, GDPR, and the fundamental right to control our own data. Listen now! Show Notes: Main Takeaways: With all the talk about digital privacy, how that data being used is a question many are asking, and former Ambassador and Assistant Secretary Danny Sepulveda is here to talk data and everything that...

Ingrid Milman (Ann Taylor, LOFT) sits in this week in our Earth Week deep-dive to discuss sustainability, transparency in supply chain, and "deliciously sinful" luxury impulse buys. Who has the true influence on the eco-conscious purchase decision - the brand or the consumer? How can fashion lead the conversation in transparent supply chain and manufacturing processes? Featured brands th...

What do Amazon, Everlane, Allbirds and New York City have in common? They have all announced Carbon Offset initiatives. Brian's out so this is our first mini-episode covering some of the stories that landed on Earth Day, April 22, 2019. Listen now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the age of brands having veritable lakes of data, how do you action and champion the story behind the data - how do you use it to bring real insight into who your customer is and what she wants? In this episode we sit down with Rachel Swanson, founder of Method + Mode, a market research firm, to take some of Future Commerce's own medicine - to listen to our audience and learn from the data that...

Are digital experiences the gateway to a more accessible luxury experience for millennial consumers? Scott Emmons opens up to us about his successes at Neiman Marcus, the future of technology adoption at retail brands, and how he's bringing that culture of innovation and technology leadership to other brands in his new role at Current Global. Hosted by Simplecast, an AdsWizz company. See pcm.adswi...

Our analysis of "deep fakes" continues as we sit down with SuperPersonal, the technology which maps a customer's face into the stores that they shop online. Founder Yannis Konstantinidis talks about the evolution and eventuality of the use of the technology, customer expectation, the blurred lines of privacy and personalization, and much more. Show Notes: Main Takeaways: In one of Future...

In this episode, we unpack Instagram and Pinterest: is social commerce the new "dot-com"? Can a fast food chain be a good steward of an AI-based startup? Plus: Glossier and Rent the Runway go Unicorn, Apple Credit, and Jeremy King leaves Walmart. Show Notes: Main Takeaways: It's our 100th episode, cue the confetti and champagne! McDonald's acquires personalization company Dynamic Yield,...

Live from Shoptalk 2019, there's a lot to say about brands, Levi's keynote, and puppies which seem to be everywhere! Future Commerce Director of Content Lianne Hikind joins the show, and clienteling is a major theme at Shoptalk sessions. Show Notes: Main Takeaways: Phillip and Brian podcast live for the third time from #Shoptalk2019! FC's Director of Content Lianne Hikind joins the show Why does a...

Lively CEO and Founder Michelle Cordeiro Grant sits down with us at Shoptalk 2019 to talk about how they're using community to drive commerce in an authentic way - and in so doing creating entire households of customers by partnering and empowering women who are "Wild at Heart, with Boss Brains". Show Notes: Main Takeaways: Brian and Phillip are interviewing Michelle Cordeiro Grant, CEO,...

CVS launches "Beauty Mark," its truth-in-advertising campaign; while AI is generating plausibly "real faces." Meanwhile, companies like SuperPersonal are putting customers into model try-on videos. Have "deep fakes" - AI algorithms that map faces and micro-expressions onto stock footage - come to retail? How can they help? How can they hurt? Show Notes: Main Takeaways...

Recorded live at eTail West 2019 - Brian sits down with Chris Homer of thredUP to talk about how data is assisting the "treasure hunt" in the secondhand retail market space. thredUP uses data, events, and preferences to help their customers find wardrobe pieces they'll love, and they use technology to assist them in having joyful experiences over and over. Show Notes: Main Takeaways: Bri...

Brian sits down at eTail West 2019 with Ingrid Milman, eCommerce Strategist for Ann Inc (Ann Taylor | LOFT | Lou & Grey). Ingrid talks about customer expectations in the digital age, clienteling as a culture, and how to lace kindness into a brand culture from top to bottom - from employee interaction to customer experience. Show Notes: Main Takeaways: Brian interviews Ingrid Milman the Directo...

Shoptalk 2019 is mere weeks away, and so we take the opportunity to look through the brands, the speakers, and the agenda! ALSO: Is voice dead? Why don't we talk about failure? What were the key takeaways from the 2017 and 2018 editions of Shoptalk and what are we hoping to learn in 2019? Show Notes: Main Takeaways: Phillip and Brian preview Shoptalk 2019. Levi's takes a second shot at an IPO, and...

"Controlling my data will be a fundamental human right in the 2050's" Phillip and Brian recap Future Stores Miami and get deep into futurism on what the future of humanity and commerce looks like as we evolve from Homo Erectus, to Homo Sapien and finally to Homo Deus. Main Takeaways: Future Commerce was at Future Stores Miami last week, and the content was crazy good. Stance is allowing...