Phillip Jackson, Brian Lange
Future Commerce
Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, throu...
Author
Phillip Jackson, Brian Lange
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Annual Predictions Episode - 2019 Commerce Trends and Technology 01.02.2019 1:06:49
Phillip and Brian deliver on their 2019 predictions - AR is here, where is it heading? Retail wages - are they rising? Brands can finally compete with Amazon - and what about Charitable Commerce? All that and more - PLUS what the "retail apocalypse" was REALLY all about. Listen now! Show Notes: Main Takeaways: It's the prediction episode, so hold on to your hats, and suspend your disbeli...
"Ingredient Brands are the Future" Live from NRF 2019 25.01.2019 1:03:51
In this episode we bring a review of the best and brightest from the show floor at NRF 2019 - we talk Innovation Lab, "Ingredient Brands", Shoppable AR, and much more. Listen now! Main Takeaways: Phillip and Brian podcast twice live from NRF Body data is still in vogue in retail-tech company spaces, but has anyone learned to implement it properly? Want a 3D rendering of Brian's face? Tak...
"Instagrammable Moments" Live @ NRF 2019 17.01.2019 1:02:51
Products that are sharable are all the rage - in part 1 of our recap of NRF we come to you live from the show floor and talk about how retailers are using customer engagement to shape how their product assortment and marketing are crafted. Listen now! Main Takeaways: Walmart is stepping up its technology game in a serious way. 2018 really was the year of open source, and sneakers, and content. Con...
"New Commerce" with Brandon L. Singer, Cushman Wakefield 27.11.2018 35:32
"Stores within stores" is a concept often spoken but seldom understood. With retail closures on the rise we look at how real estate is adapting to new digitally native brands, how flagships are shifting focus, and how companies like Cushman and Wakefield are helping brands get to market faster than ever. Listen now! Guest Brandon L. Singer , Managing Director @ Cushman & Wakefield, I...
First Look: Mobile Optimization Study 20.11.2018 32:37
Main Takeaways: "We are now at the beginning of the experience economy". Retailers are looking for a way to turn mobile browsers into mobile buyers. Millennials seem to be at the forefront of a data revolution. Mobile customers tend to commit to a purchase when they feel that their personal information is secure. Can mobile-commerce really beat out desktop conversions? How to Win Custome...
Wayfair: Building Durable Customer Experiences 31.10.2018 55:53
Main Takeaways: Wayfair has curated in-house brands and has seen success due to its focus on customer experience and lack of awareness of brand. Consistency is the name of the game when it comes to customer experience. Wayfair understands that investment in its own teams is the best way to fill gaps in talent. Wayfair is popping up in two physical locations this holiday season. Wayfair: E-commerce...
"Shopify LA" = Apple Genius Bar? 25.10.2018 33:40
Main Takeaways: Retail consolidation is happening, and it really is survival of the best fit. Phillip really wants Alexa to stop trying to figure him out. Amazon raises its minimum wage to $15, but are workers really benefiting? Shopify launches a glorified Apple Genius Bar in Downtown LA. Adobe has an uphill battle in integrating its acquisitions into a seamless ecosystem. Traditional Retail is M...
Amazon Cake Mix® 16.10.2018 27:26
Main Takeaways: Amazon takes a third (actually more like fifth) leap into physical retail. Phillip takes a trip down memory lane, was Service Merchandise the original Amazon? This episode would make it into Amazon's 4-star store. Retailers may want to jump on the Amazon copycat train for better in-store curation. Amazon Opens Yet Another Retail Space: Is Brick and Mortar Back? Amazon adds another...
"California Is Our Only Hope" 09.10.2018 50:02
Main Takeaways: California bans bots from pretending to be human. Finally, brands are getting on board will real-size fashion. Brian and Phillip banter over "chose your own ending" episodes. California Passes Law to Stop Bots From Behaving Badly: Bots have earned themselves quite a nasty reputation lately. Sneaker bots specifically have people (especially Phillip) aggravated with how the...
"Right on Target" 01.10.2018 50:02
Main Takeaways: Salesforce CEO Benioff goes on a multi-million dollar shopping spree. Amazon is setting up a new headquarters; Will it be in DC? Why doesn't anyone want to work for Target? Apple is creating lifestyle products that you can't (or won't) live without. Highlights from Shop.org 2018: The innovation lab outpaced last year's conference by far. Body related technology was a major focus. A...
"New Ways of Engaging Old Models" (w/ Stefanie Botelho, CEO Fitzroy Toys) 26.09.2018 41:56
Main Takeaways: Fitzroy Toys manages to operate as B2B company with a B2C feel. The retail apocalypse is really just the end of boring retail. Big brands are having to get scrappy to keep up with start-ups. From 4th Grade to Fitzroy: CEO Stefanie Botelho's entrepreneurship journey actually began in toys: she started her first business venture in the 4th grade where she sold finger puppets to her c...
Shop.org 2018 Innovation Lab 21.09.2018 38:27
Show Notes Main Takeaways: Brian gets to visit all the cool exhibits with all the cool toys in the Innovation Lab at Shop.org 2018. Personalization seems to be the name of the game in emerging technology. Avatars with a user's exact measurements may just be the preferred shopping experience of the future. Is it time to drop the E in e-commerce? Can Body Scanning with 3D Models Make Clothes Fit Bet...
"There's Always Money in the Banana Stand" 24.08.2018 47:37
Show Notes At the forefront of innovation: B-A-N-A-N-A-S. The One-A-Day Banana nearly broke the internet. One package, six bananas varying in ripeness so you can have the perfect ripeness each day. This could be a good solution for grocery delivery services because produce is a big challenge for them. It's tough to get the perfect avocado or banana when you order online. Rent the Runway has receiv...
"Email is a Global Identity Platform" (w/ Allen Nance, Emarsys) 17.08.2018 54:16
According to Allen Nance email has transcended from a communication platform to a global source of identity for consumers the world over. The CMO of Emarsys sits down with us to talk about how this communication medium has a globally accepted protocol which may unlock the key to identity in a social and mobile commerce future. Listen now! Show Notes About Allen Nance (an "Email OG") Alle...
"Clicks to Bricks" 10.08.2018 1:03:52
"Voice is dead", Hema launches experiential grocery, cast your votes with the blockchain! Also - which online mattress retailer is opening 200 stores in the USA? One guess, and it rhymes with "blasper". Listen now! Show notes Phillip's wife received a package from Care/Of Vitamins and it had someone else's pills in it (!!!!) When new companies enter the pharmaceutical and healt...
"Zucchini in a Cucumber Pile" w/ Sucharita Kodali 01.08.2018 50:14
Sucharita Kodali of Forrester Research joins us to talk about the unfortunate demise of Toys 'R Us and her new book, "Toys 'R Bust: Reasons One of the Country’s Most Revered Retailers Collapsed". Show Notes About Sucharita Kodali Sucharita is a retail analyst at Forrester Research with a focus on online retail and technology. She once worked at Toys"R"Us and is writing a book c...
"There is No One Best Experience" (w/ Monika Kochhar, Smartgift) 25.07.2018 49:49
Show Notes About Monika Kochhar Monika Kochhar is the co-founder of Smartgift , a gifting platform that is working to solve the complexity of shopping for others. About Smartgift Consumer brands use Smartgift's platform to let gift recipients customize their gifts or swap them for other gifts of their choice from comparably priced recommendations. Gift senders pay for the item after the recipient...
"PANDA-MONIUM": The Great Build-a-Bear crisis of 2018 16.07.2018 49:31
Show Notes We're turning two! After 7 years and 2 billion dollars Magic Leap created... Snap Spectacles? Magic Leap is a U.S. startup company that is working on a head-mounted virtual retinal display, called Magic Leap One , which superimposes 3D computer-generated imagery over real-world objects, by "projecting a digital light field into the user's eye", involving technologies potential...
"We Shouldn't Have to Wear Juggalo Makeup" 06.07.2018 52:33
"FREAKING PRIVACY? HOW DOES IT WORK?" We dig into the privacy impacts of advancements in facial recognition software and how it has vast impacts on Global Commerce. PLUS: Brian has a huge announcement! Listen now! Show Notes Brian said "Sayonara" to Amazon. Now he's allowed to say Amazon. Amazon! Amazon! Amazon! Pills Prime Amazon acquired online pharmacy PillPack If your healt...
"Choose Your Own Adventure" (w/ Dave Pelton, Vertex) 18.06.2018 30:18
LIVE from IRCE 2018! The Supreme Court of the United States is about to make a decision in a landmark case which may affect how sales tax nexus is calculated for merchants in all 50 states. Dave Pelton, Product Line Leader at Vertex, breaks down how this decision could affect retail and how - regardless of the outcome - online merchants may be impacted going forward. Show notes LIVE from IRCE 2018...
Community as a Retail Differentiator 08.06.2018 38:04
Community-building is powering everything from product innovation to commerce platforms. In this episode we dive into how to build a community and how to do it with authenticity. Plus: how did Kanye West's Yeezy brand shape the entire footwear industry in just 5 years? Show Notes Main Takeaways: Phillip realizes that some content ages better than others. Retail renaissance will always be relevant....
"Nirvana of Personalization" 31.05.2018 42:33
Main Takeaways: Adobe moves to acquire Magento Commerce, an e-commerce platform with a massive community. Netflix manages to beat out everyone in a battle of the best content. If users agree to pay for social media, would Facebook ever change its ad-based model? Social media advertising may of turned Phillip into a sneakerhead. America's Second-Hand Economy: A Tale as Old as Time. Phillip and Bria...
Manufactured Scarcity: Secondhand Commerce 25.05.2018 57:12
Main Takeaways: The sharing economy is helping regular people lead their best lives. Real-sized model diversity is actually becoming a reality with big brands In 2018 retail pretty much runs our lives Levi Jean jackets + Google enabled tech= less impressive than expected The Retail Apocalypse is as likely as a Zombie Apocalypse The Sharing Economy: Aspirational Luxury Goes Mainstream: The sharing...
"Sommoliers of Retail" 21.05.2018 55:22
Main Takeaways: Instagram discovers that Phillip has a thing for sneakers. Facebook wants to venture into matchmaking, and they certainly have enough data to do it. Can data-rich companies step up their security game? Retailers are using real-time data to put employees in the right place at the right time. Personalized wellness packs: The future of health? Professors are leaving the classroom fo...
"Push Notifications for Chewbacca Bobble Heads" 16.05.2018 59:09
Main Takeaways: Baked by Melissa gives away 100,000 cupcakes to prove love and sugary treats really do win. Oculus Go is better than a party trick. Instagram decides that they want more than just dopamine-fueled likes from their users. Amazon vs. Alibaba, who will win the battle of the commerce giants? Did the world peak in the mid 90's? Now we can all recognize all the Royal Wedding guests. Magen...
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