Future Commerce

We all need Heroes - and Alistair Crane and recurring guest Ingrid Milman Cordy join us today to talk about how any retail business can become a Hero to their customers. PLUS: Shoptalk's own Zia Wigder joins us to talk about their decision to program only female speakers in their 2020 event . Listen now! Join FC INSIDERS, a newsletter essay with deep insight you need to guide the future of your re...

Brian bought 5 different mattresses and lives to tell the story. Phillip reviews DTC candle brands. Yes, really. ALSO: the guys sit down for an amazing interview with Megan Whitman, the Chief Digital Officer at Kopari Beauty, who joined us to talk about her experience growing the digital channel from "absolute zero". Kopari today is available everywhere from sample boxes to Ulta and is p...

A NEW FORMAT. BOOM! In part 1 of #132: Matt Taylor created something special when he created Tracksmith. Based on heritage and collegiate styles, Tracksmith has redefined outdoor apparel in a space that is dominated by household names and global retailers. In the second half: LVMH bids on Tiffany and Sucharita Kodali of Forrester gives us the low-down on 180-year-old brand. Show notes Main Takeawa...

Monday Update #003 in time for evening commute! Billionare heiress Veronica Chou launches Everybody & Everyone , a socially-conscious fashion brand. PLUS: The Conscious Closet by Elisabeth L. Cline , and a review of INSIDERS 011. Listen now! Learn more about Climate Neutral Certification here: http://climateneutral.org Join Future Commerce and contribute to the Climate Neutral Kickstarter here...

Jump into the world of Madrona Venture Labs! Our deep dive conversation with Ishani Gujral illuminates the ins and outs of a VC Lab. The best part: she guides a fun-sized ideation session on the fly. Get ready for the worst ideas ever! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

"The best marketing is when the customer doesn't know they're being marketed to" says RXBAR CMO, Victor Lee. His statement may ruffle some feathers but the truth is that great storytelling transcends marketing and becomes valuable entertainment. Episode 130 of Future Commerce covers lots of ground from the founder story of RXBAR to their broad category expansion in mass market and grocer...

If you thought a deep-dive on supply chain couldn't be stimulating, think again. Hugh Holman, CEO at Observa, gives us a primer on what it takes to implement retail planning and forecasting. Observa is building retail compliance systems powered by AI, on-demand workforces, machine learning and machine vision - not just to enforce compliance, but to arm retailers with data to plan orders, manufactu...

Monday update is back! Today we OWN IT. The theme of this year's Klaviyo:BOS event was to own your channel. We chat about tools like Webflow that are shortening the path from concept to launch - giving designers , marketers, and creatives the ability to own their entire experience without a developer. Listen now! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about o...

"The intersection of content and commerce" asks the question - would you buy Cheesy Blasters while watching 30 Rock? Odds are, you would. And that's the bet that NBC/Universal is placing on investing in bringing DTC brands to their large audiences across their portfolio of original programming and content. From Goop to the Minions we go deep on the opportunity at hand with Evan Moore. Li...

Product discovery and marketplaces are all the rage right now but when Jules Pieri launched a product discovery marketplace 11 years ago she pioneered a cross-section of entrepreneurship that launches products more than 300 times per year. The Grommet is a curated marketplace of small businesses producing unique products from inspirational founders. Listen now! -- Main Takeaways: Brian and Phillip...

With retail customers like Dollar Tree and White House Black Market, Oracle knows a thing or two about commerce. Their recent report, published in conjunction with CommerceNext, dives into how brands of all sizes - from DTC to Enterprise and Luxury, are investing in 2019 and beyond. Main Takeaways: Bob Meixner , Director of Product Strategy - Commerce & Loyalty at Oracle , joins Phillip on tod...

No episode today. Climate change is the biggest threat to the future of our lives, country, and world. Youth across the U.S. will lead a #ClimateStrike on September 20 to demand legislative action to combat climate change #StrikeWithUs strikewithus.org Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising...

Brands and consumers alike are addicted to Amazon. In this interview Kiri Masters, Author of "Amazon for CMOs", joins us to talk about her new book launch, how brands are battling addiction to the big-A, how consumers are being lured in with everything from advertising to QVC-style programming, and how everyone from Lady Gaga to Mitsubishi are competing for your attention on the world's...

Nick Ling and Emmett Shine's new company, Pattern Brands, is on a mission - to create consumer brands which encourage you to enjoy everyday life and to create good habits. In this interview, we dive into why they formed Pattern, what the plan to do with it, and how they plan to change the world. Listen now! Main Takeaways: Nick Ling (Co-Founder and CEO) and Emmett Shine (Co-Founder and Executive C...

How do brands create retention strategies centered around content to keep their customers consistently purchasing? Emily Singer, the founder of consumer brand-focused newsletter Chips + Dip, joins the show to talk trends, brand analysis and how modern brands are using storytelling to create rich, immersive experiences for their customers. Listen now! Main Takeaways: Emily Singer , Marketing Manage...

The Uberification of pot, CBD and having a clear strategy in a world of microtrends. Interview with Chelsea Clements, head of performance marketing at Green Growth Brands. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does the perfect fit really look like? Sabrina Abney, Ecommerce Director at Mizzen + Main, and David Pastewka , Co-Founder at Drapr, join the show to talk optimizing virtual try-on solutions, "comfortable AF" clothing, technology in digital-first marketplaces, and crafting the best-possible customer journey. Listen now! Main Takeaways: David Pastewka , co-founder of Drapr , and Sabr...

Few updates for your Monday morning: we launched the Future Commerce Sustainability Initiative, we're publishing bonus content on the next two Tuesdays, we're at Etail East in Boston and don't miss this next Friday's episode with Mizzen and Main! >> Click here to subscribe to FC Insiders today! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection...

Pinterest is giving their community tools to engage in commerce, not to interact more online but to get out and discover the world around them. In this episode, we interview Jeremy King, the SVP of Engineering at Pinterest and former CTO of Walmart.com, to discover how they're using advanced machine vision and context to power the catalogs and commerce experiences both on-and-off-platform. Listen...

🎶"I love you, you love me, Barney's filing bank-rupt-cy!" PLUS: who is the vegan-curious Subway customer? Listen now! Main Takeaways: Vice President of Global E-Commerce and Customer Experience at e.l.f Cosmetics, Ingrid Millman, is co-hosting with Brian and Phillip this week. Barneys New York has filed for bankruptcy but does this spell the end for the high-end department store model?...

When brands like Outdoor Voices launch a new content platform it gets us thinking about retail-brands-turned-content-creators and begs the question: who is the winner in the attention economy? Do brands have what it takes to create engaging and timely content? Listen now! ##Main Takeaways: In today's brand economy, everyone is expected to be a storyteller and have content play a large part in thei...

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How do modern brands create joyful customer experiences that last a lifetime? Charlie Cole, Chief Digital Officer of luxury travel brand Tumi, Joseph Ansanelli, CEO of customer support platform Gladly join us to talk about how to know your customer, how to anticipate their needs, and how to stand out in a sea of startup DTC players. Listen now! Main Takeaways: Charlie Cole (Chief Digital Officer,...

We ask the question - is social activism by brands virtue-signaling or tone-deaf marketing? Listen now! Main Takeaways: Woke-washing has become more and more prevalent in today's economy, where social awareness is a major selling point. Are there ways to be socially conscious without completely being dedicated to a cause or movement? Woke gatekeepers are the first to point out how brands are devia...

Phillip and Brian get into the implications of multi-generational branding, the ever-changing face of retail interactions, and discuss how empowering employees is key to boosting customer retention. Listen now! Main Takeaways: Retail experiences that go above and beyond the normal call of duty can lead to brand loyalty that spans several generations.  Retail used to be based upon in-person interac...