Funnel Building Strategies for Online Business Owners

Have you ever wondered if your conversion rates are “good enough”? In this episode, I'm breaking down why industry benchmarks aren't always the best measure of success and why comparing your results to generic averages can actually create more confusion than clarity. ------------------------------ Explore Project/Retainer Options: Book a 30-minute discovery call: https://tidycal.com/lace...

If you have a launch coming up, this episode is going to reframe how you think about what actually closes warm leads. I'm breaking down the binge behaviour that happens right before someone buys, why most experts are invisible during the most critical window of their launch, and what changes when the backend is handled so you can actually show up. I'm also sharing a personal buying exper...

Delegation isn’t just about handing off tasks. It’s about building the right operational support so your business can grow without you becoming the bottleneck. In this episode, I’m sharing a behind-the-scenes conversation from a live coaching call with my client Steph Crowder, where we break down what it actually looks like to work with an operations expert, what I handle inside her business, and...

In this episode I break down my pre-launch email strategy for webinars, challenges, and launch events, including how I use conditional content in Kit to invite and nurture at the same time. ------------------------------ Explore Project/Retainer Options: Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call

In this episode, I share how I’m currently being sold to, and I can’t wait to buy the program when doors open. I found this business coach through a marketing email while managing a client inbox. I signed up for her lead magnet, started binging her podcast, registered for her launch event…and now I’m ready to join. And here’s what’s interesting: she’s using many launch strategies I help my clients...

In this episode, Lacey, a Launch Operations Business Manager, breaks down how one landing page change: Increased conversion rates from 14% to 62% Reduced cost per lead from $9 to $2 Turned the same ad budget into 3 to 5 times more leads No new traffic. No ad creative overhaul. No complicated tech. Just smarter opt in page decisions. Listen to learn the high converting landing page strategies Lacey...

Looking for a simple AI note-taking tool to capture client meeting notes and transcripts without using meeting bots? In this episode of Funnel Building Strategies for Online Business Owners , I’m sharing a free AI meeting note-taking tool called Granola.  I use it to record client call transcripts, organize meeting notes, and stay prepared for weekly meetings. If you’re an online coach, consultant...

Discover the simple launch strategy that helped a local expert transform into a profitable online coach, generating $3,500 in just 6 weeks, and why this approach is perfectly positioned to scale in 2026. What You'll Learn: How to resurrect and monetize a neglected email list (without being annoying or sleazy) Why simple tech setups often outperform complex funnels The exact email sequence str...

Thinking about starting a podcast for your online business? In this episode, I’m sharing how two new clients found me solely through my simple 30-episode podcast — and why keeping things uncomplicated actually converts better. Plus, a spoiler: the more complicated your podcast is, the more expensive it becomes to produce. ------------------------------ Explore Project/Retainer Options: Book a 30-m...

AI can absolutely make your business more efficient. Itt can streamline your processes, free up time in your week, and help you scale faster. But as tools like ChatGPT, Claude, and custom GPTs become more common, it’s important to know how to use them wisely and safely inside your business. In this episode, Lacey shares the three key things she does whenever she (or her clients) use AI in their bu...

Feeling frustrated by Kit's recent price increase? Before you make any rash decisions, listen to this episode where I break down my complete tech stack and share why I'm staying put with Kit despite the price hike. In this comprehensive episode, I walk through every tool I use in my business - from ShowIt and ThriveCart to ChatGPT and new AI tools like Claude.ai and Fyxer AI. You'll...

How to Decide if Meta Ads Are Right for Your Business—And What to Do First If you’re tired of trying to outsmart the algorithm or spending hours creating posts that barely get seen, you’re not alone. As a Launch OBM who lives in the world of strategy, tech, and ads (yes, I set them up myself!), I’ve seen firsthand how even a small, intentional ad budget can outperform hours of organic hustle. Whet...

Sales were rolling in every month… until they weren’t.  In this episode, Lacey - Launch OBM (Operations Business Manager for Online Business Owners who Launch), shares a behind-the-scenes funnel health check for her client Octavia, a content creator who saw her sales funnel + email funnel unexpectedly stall. Lacey walks you through what she uncovered, the broken link fix that got Octavia’s online...

Sometimes what you think you need in your business… isn’t the full story. In this episode, I’m sharing an interview I did with Emily Reagan on the Marketing Freelancer Podcast where we talk about how I landed and stepped into an “Operations Assistant” role for a 7-figure entrepreneur in 2025. On paper, the job was basic admin and tech. But once I got in, I spotted opportunities the client didn’t r...

Launching an offer and hearing crickets is one of the most frustrating parts of online business, especially when you feel like you crushed it. But even the best launches can fall flat if you leave one key objection unaddressed. In this episode, I’m diving into one of the most common (and fixable) reasons people hesitate to join your offer, and what to do about it. You’ll get practical ideas you ca...

I want you to love launching. Not the overwhelming, throw-it-all-together kind. But the kind of launch that feels aligned, strategic, and actually brings in sales and dream clients. In this episode, I’m sharing 5 essential launch must-haves that make all the difference. These are the pieces I help my clients put in place behind the scenes, so their launches feel less stressful and way more effecti...

In this episode, I’m spilling the tea on what actually works behind the scenes of high-earning launches. Like why more emails = more sales.  Why mindset coaching is a must.  And why messy launches still win. If you’re gearing up to launch (or dreaming about it), this one’s full of gold you can steal. Interested in working with me? Head to my website ( laceycribb.com ) and click book a call. ------...

You can have the prettiest funnel in the world… But if the words inside it don’t resonate, it won’t convert. I’m not a copywriter, but because I build funnels, I get asked about messaging all the time. And one of the biggest things that makes a difference? Voice of customer. In this episode, I’m sharing the exact tips I give my clients (and my husband!) when they’re not sure what to say — or how t...

In this episode, I’m giving you a behind-the-scenes look at how we’re using online marketing to fast-track the success of my husband’s brand-new local business. We’re talking real-life strategy. No fluff, no hype. Just the exact steps we are taking to get him up and running with a website, a Facebook page, a Meta Business Suite, and his very first ads. You’ll hear: Why we didn’t stop at just a web...

They’re not logging in. They’re not watching the videos. And they’re not showing up to the live calls. Who are they? Your clients.... If you’ve noticed your clients slipping through the cracks, and that’s starting to impact the results they’re getting, this episode is for you. In today’s chat, I’m breaking down the real reason client engagement is dipping and sharing the #1 way clients (and their...

If you had to rate every person on your team right now, would they all get 5 stars? In this episode, we're getting real about what it actually takes to grow a lean, profitable business—and spoiler alert: it’s not about having a huge team. It’s about having the right people. Whether you’ve recently had a contractor fall short, or you're gearing up to make your next hire, this conversation...

Your webinar replay page can boost conversions—or quietly kill them. In this episode, I walk you through exactly what to include (and what to skip!) so your page keeps viewers focused and ready to buy. 👉 Ready to build a funnel that feels simple, powerful, and totally doable? Check out the Digital Launch Club — seats are limited to 10 members at a time! If it’s full, hop on the waitlist. Resource...

Whether you’ve overcomplicated your delivery systems or skipped over them completely — both can hurt your client experience. Confused or overwhelmed clients are less likely to show up, less likely to get results, and less likely to leave glowing testimonials... In this episode, we’re digging into how to match your tech tools to your offer features — so you can deliver your course, program, or serv...

Welcome back to Funnel Building Strategies for Online Business Owners ! Today’s episode is a fun twist — I’m flipping the mic and sharing an interview I did on  Digital Business Your Way with Tracy Patterson, where we dig into all things launching. Tracy is a powerhouse in sales and pricing, and I brought my launch strategy and tech hat to the table. Together, we talk candidly about what really st...

"Launch" can sound like a big, intimidating word in the online business world. I want to change that. Because this word holds SO MANY brilliant entrepreneurs back from getting their gold out their in the world. Launching is really just  selling with intention. That’s it. In this episode, we’re simplifying launches and giving you full permission to remix your approach. Whether it’s a one-...