Funnel Building Strategies for Online Business Owners

You’ve made it through your launch — congrats! You’ve welcomed new clients, sent all the emails, and now… you’re probably ready for a nap. 😅 But before you completely switch gears, there’s one crucial piece most business owners skip: the post-launch cleanup. In this episode, I’m walking you through some of things I do after a launch wraps up — for myself and my clients — to keep systems clean, au...

If your first business investment is social media, we need to talk. Yes, social media can help your business—but only if you have the right pieces in place first . Likes and followers don’t pay the bills. If you’re posting every day, maybe even outsourcing your content, but you don’t have: 🚨 A clear offer & sales process 🚨 A way to capture and nurture leads 🚨 A strategy beyond “just showing...

Ever wondered if your website is really working for you? In this episode, I’m breaking down the essential website foundations that many business owners and some website designers overlook because THEY ARE BEHIND THE SCENES... But these elements can make all the difference in how well your site functions, ranks, and converts. I recently helped a client set up their website, and as we reached the fi...

Episode Description: Getting sign-ups for your launch event is just step one. The real challenge? Getting those registrants to show up excited and engaged! In this episode, I’m walking you through exactly how to create a registration funnel that not only attracts leads but also nurtures them so they actually show up for your event. We’ll cover: ✅ The must-have elements of a high-converting event...

Episode Description: If your funnel isn’t converting, your lead magnet isn’t getting downloads, or your launch is flopping...news flash, it’s not the tech. The biggest mistake I see? Selling what people need instead of what they want. You know your lead magnet and offer is valuable, but if your audience isn’t signing up or buying, chances are, they’re not seeing it the way you do. Today, I’m break...

Episode Description: Ever feel lost when people talk about 'lead magnets', 'funnels' or 'qualified leads'? Find yourself googling: What is a lead magnet? What are leads? How do I build a lead magnet funnel? You're not alone! These terms are crucial for online business success, but they can be confusing.  In this episode of  Funnel Building Strategies for Online B...

Episode Description: In this episode of  Funnel Building Strategies for Online Business Owners , I dive into effective ways to drive traffic to your lead magnet funnel and generate leads. A lead magnet funnel is one of the first and most important funnels in your business.  In this episode, you'll learn: A variety of organic and paid lead generation strategies to ensure your lead magnet gets...

Episode Description: Looking for fresh, creative lead magnet examples and ideas for your first or next lead magnet funnel? In this episode, I’m sharing over 15 unique lead magnet examples you can use in pretty much any industry or niche. These are from my High-Converting Lead Magnet Funnel course. These aren’t your basic PDFs. We’re talking about high-value, strategic lead magnet examples designed...

In this episode of Funnel Building Strategies for online business owners, Lacey breaks down everything you need to know about setting up and running paid webinars. Whether you're a tech wizard or completely new to the concept, you'll gain insights into tools, strategies, and best practices to help you confidently launch your first or next webinar. Key Takeaways: Why or when to consider p...

Welcome back to  Funnel Building Strategies for Online Business Owners ! This week, we’re focusing on  order bumps —what they are, where they fit in your funnel, and how they can add value to both you and your audience. In this episode, I’ll share: The role order bumps play in lead magnet and sales funnels. Ideas for your pricing. Insights from recent data collected. You’ll also learn about: Tools...

Welcome back to  Funnel Building Strategies for Online Business Owners ! In this episode, you get a behind-the-scenes look as I join four amazing entrepreneurs to debrief a unique collaboration we wrapped up at the end of 2024. Together, we each offered a low-ticket product for just $1 and sent six strategic emails to our lists. The results? They speak for themselves: ✅  27–63 new subscribers eac...

Welcome back to Funnel Building Strategies for Online Business Owners ! In this episode, I’m diving into how to increase your landing page conversion rate so you can turn visitors into subscribers! Whether your current page is converting at 20% or you’re aiming for over 70%, these strategies will help you craft a page that speaks to your ideal audience and gets them to take action.   What You’ll L...

Welcome back to Funnel Building Strategies for Online Business Owners! In this episode, we’re tackling a topic that’s essential for anyone building an online business: email authentication. Once you’ve worked hard to get people on your email list, the next critical step is ensuring they actually receive your emails—without landing in their spam folder. If email deliverability has been a mystery to...

  Welcome to Funnel Building Strategies for Online Business Owners! Are you ready to build a simple, profitable online business? In this first episode, I’m diving into what you can expect from the show, who it’s for, and why I created it. Don’t forget to hit follow or subscribe! If you’re offering (or want to offer) 1-on-1 services, group programs, or digital products—but feel stuck or overwhelmed...