Penji

Fully Managed

Business EN ↓ 389 episodes

Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.

Author

Penji

Category

Business

Latest episode

Jul 6, 2026

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Episodes

SEO Isn’t Dead — You’re Just Doing It Wrong | Andy Crestodina, Orbit Media 08.08.2025

You’ll learn:  - Why daily blog posts don’t help your domain authority (and what does)  - The real role of meta descriptions, long-tail keywords, and AI content  - How to get more traffic from Google even as search changes dramatically - Whether AI tools like ChatGPT are replacing search (based on real data)  - Why creating content for humans AND AI agents will shape the future of marketing    Plu...

Interior Design Meets Brand Identity — with Melissa from Indigo Ink 06.08.2025

In this episode, you’ll learn: - How to design spaces that reflect brand values — without plastering your logo everywhere - The difference between designing for homes vs. businesses (and why it all starts with storytelling) - How to balance luxury and budget without compromising your aesthetic From colorful maximalism to practical advice on materials and maintenance, Melissa breaks down the real p...

How Phil Masiello Built and Sold Brands, Shaped DTC, and Navigates Modern Marketing 05.08.2025

They discuss:  1. Failure That Fuels Growth: How Phil’s first failed retail business set the foundation for multiple 7-figure exits.  2. Building Brands, Not Just Businesses: The importance of identity, customer connection, and why many $50M–$100M brands still don’t understand who they are.  3. From Razors to Raw Beauty to Amazon Pioneering: A behind-the-scenes look at scaling physical product bra...

From Rural Roots to Digital Advocate: Tasha Penwell on Tech, Education & Growth 04.08.2025

In this episode, you will learn:  Bridging the Digital Divide: Why rural students face unique challenges in tech education—and how Tasha is building opportunities for them. The Truth About Gen Z and Tech: Are digital natives really prepared for the tech-driven workforce? Tasha weighs in on the misconceptions. Failure as a Foundation: Tasha opens up about personal setbacks, single motherhood, and h...

Video Marketing Explained: From Viral Shorts to Product Launches 20.07.2025

Here are three things you’ll learn in this episode:   1. Video Marketing Excels in Explaining Complex or Innovative Products: Tory highlights that video is uniquely effective for introducing and explaining new or complex products and services that photos or text cannot adequately convey. His company, Spark House, focuses on creating content for everything from IoT devices to Amazon product ads, us...

YouTube as a Real Estate Tool 19.07.2025

Here are three things you’ll learn in this episode:   1. YouTube as a Real Estate Tool 2. Understanding SEO and Content Creation   3. Leverage and Automation   Subscribe to our weekly newsletter:   About Kaila and her social media     - Website:https://kailalindsey.exprealty.com/ - Youtube: https://www.youtube.com/@KailaLindsey/videos   ✨Sponsors✨   Penji, the human first creative subscription s...

Unlocking Authentic Growth & Market Leadership 18.07.2025

Here are three things you’ll learn in this episode:   🌐 Defining "Brand First" as Reputation-Driven Strategy: Bobby Gillespie emphasizes that being "brand first" means prioritizing your company's *reputation*, which encompasses all messaging, client interactions, and community engagement. This approach is aspirational, constantly requiring effort to earn and optimize. It unifies the entire organi...

Geotargeting, Marketing Innovation, & "Need Working" 17.07.2025

Here are three things you’ll learn in this episode:   1. Specialized Geotargeting Beyond Basic Fencing: Dave Carberry's company, N Radius, specializes in "geo-tactical" advertising that goes far beyond simple geofencing. They utilize mobile data to identify past device locations (like stadiums or specific restaurants) to build highly targeted audiences. This granular approach, including "geo cooki...

The Human Side of Tech: Crafting Powerful Video Content 16.07.2025

Here are three things you’ll learn in this episode:   1. Human-Centered Video for Complex Industries: Louis Anastas specializes in creating video content for tech, engineering, and science-based companies. He emphasizes a human-centered approach, believing that interviewing the brightest minds within a company is the most powerful way to distill complex information, convey passion, and enable audi...

Beyond the Buzz: Empathetic Marketing & Agency Life 15.07.2025

Here are three things you’ll learn in this episode:   1. Building an Empathetic Agency for Lifestyle Brands: Emily Lyman, a marketer by trade and heart, founded Branch and Bramble, an agency specifically dedicated to helping lifestyle brands. Her approach emphasizes empathetic marketing to connect with audiences and drive long-term loyalty, even as she juggles the unique challenges of entrepreneur...

The Cinematic Approach to Marketing: Visual Storytelling 14.07.2025

Here are three things you’ll learn in this episode: 🌐 From Finance to Film: A Journey Driven by Purpose and Family: Damon Durrell, founder of Monarch Motion & Media, transitioned from a decade-long career in commercial banking to pursue his creative passion in video production. This shift was motivated by a need for more flexibility to care for his family, demonstrating how personal values can le...

The Future of Marketing: AI, Brand Building, and Performance 13.07.2025

Here are three things you’ll learn in this episode:   1. Navigating Major Shifts in Digital Marketing: Ben Lund, with two decades of experience, highlights three pivotal changes in digital marketing: the "mobile moment" (around 2014) when mobile traffic surpassed desktop, the rise of programmatic advertising (mid-to-late 2010s) focusing on conversions over clicks, and the current "age of AI." He e...

Everyone is a Marketer: Atomic Agency's Human-Centric Approach 12.07.2025

Here are three things you’ll learn in this episode:   1. Founding Atomic Agency: Motivated by a desire to create a meaningful agency, Gayle founded Atomic in February 2020. Despite initial uncertainties, he focused on small, impactful actions that align with his philosophy of helping clients achieve their goals, reflecting the lessons learned from the book "Atomic Habits." 2. Human-Centric Marketi...

AI in Content & Marketing: Staying Ahead with Longshot AI 11.07.2025

Here are three things you’ll learn in this episode:   🌐 AI's Role in Automating and Enhancing Go-to-Market (GTM) Strategies: Ankur Pandey, founder of Longshot AI and Intro AI, focuses on "automating or AI-fying GTM stacks," encompassing content marketing, SEO, sales, outreach, and prospecting. He explains how AI can significantly speed up content creation by researching, identifying content gaps,...

Reimagining Iconic Logos & Global Branding Strategies with a Creative Guru 10.07.2025

Here are three things you’ll learn in this episode:   1. The Art of Logo Reimagination and Brand Identity: The guest, a creative guru, offers innovative ideas for reimagining famous logos (like a "gap" between letters for Gap) and discusses the importance of visual identity, color schemes, and font choices in creating memorable and impactful brand recognition, especially for global brands where ic...

Building Sustainable Non-Profit Partnerships & Impact 09.07.2025

Here are three things you’ll learn in this episode:   1. Revolutionizing Non-Profit Engagement through Mutually Beneficial Partnerships: Kaleidoscope.io, founded during the pandemic, helps non-profits, corporate partners, and creators/influencers find "micro mutually beneficial opportunities." This approach focuses on building long-term relationships where all stakeholders gain value (not just fin...

How Run the Day Streamlines Events & Fosters Connection in Philly 08.07.2025

Here are three things you’ll learn in this episode: Bridging Community and Activity Through Technology: Ian shares his motivation for co-founding Run the Day, emphasizing the importance of community and physical activity. The company combines technology and human support to make organizing races easier for local communities, promoting health and social connection. Streamlining Race Management with...

AI's Impact on Advertising: Creative Concepts to Future Commercials 07.07.2025

Here are three things you’ll learn in this episode:   - The Role of Creative Concepting in Advertising: Ryan explains that his company focuses on transforming advertising agency strategies and scripts into visual concepts and animatics, primarily as a sales tool to secure large budgets for major commercial productions. - Embracing AI in the Creative Production Pipeline: WBTDP has developed a custo...

Influencer Marketing: Building a Career & Navigating Brand Deals 06.07.2025

Here are three things you’ll learn in this episode: Starting Content Creation as a Craft, Not Just for Money: Angel advises aspiring creators to begin with the intention of developing their skills and treating content creation as a creative outlet, emphasizing that this approach helps build a strong foundation before focusing on monetization. Balancing Passion with the Business of Influencing: The...

Mastering SEO & AI for Unstoppable Business Growth & Credibility 05.07.2025

Here are three things you’ll learn in this episode: Search Engine Optimization and how it can help your business grow The Evolving Landscape of Online Visibility Leveraging Real Experiences for Credibility About Dennis and BlitzMetrics Website: https://blitzmetrics.com/ Linkedin: https://www.linkedin.com/in/dennisyu/ ✨Sponsors✨ Penji, the human-first creative subscription service for agencies an...

The Art of Data Storytelling & AI in Design: Branding Insights 04.07.2025

Here are three things you’ll learn in this episode: Brand Identity and Simplicity in Logo Design: Kevin emphasizes the power of simplicity in effective logo design, using examples like Verizon and Gap, while acknowledging that brand context can sometimes call for more visual complexity to differentiate. Unearthing Stories from Complex Data: The episode highlights a unique approach to data visualiz...

From Fashion to Flora: On Niche PR & Sustainable Business 03.07.2025

Here are three things you’ll learn in this episode: Niche PR for a Passionate Industry: Katie Dubow, CEO and founder of Garden Media Group, explains how her company specializes in PR for the gardening industry, promoting everything from seeds to outdoor furniture. She highlights the unique fulfillment of working in a field that scientifically boosts happiness and resonates with her personal values...

From $12K to 6 Stores: The Busted Bra Shop Story 02.07.2025

Here are three things you’ll learn in this episode:   🌎 Identifying and Filling a Market Gap: Leigh Padgett, a disabled veteran, recognized a significant unmet need for properly fitting bras, especially for women with larger cup sizes, in Detroit. She launched Busted Bra Shop in 2013 with minimal capital, driven by the realization that women were traveling long distances or struggling to find sui...

Inside Pharma PR: On Patient Safety, LinkedIn, and AI's Impact 02.07.2025

Here are three things you’ll learn in this episode: Kirsten's Career Journey and Passion for Healthcare PR: Kirsten, a senior at Temple University majoring in Public Relations and Journalism, gained early experience in pharmaceutical PR through internships. She developed a passion for healthcare communication after working with organizations like Philly Teen Vax and RX 360, where she now has a pos...

Marketing Uncensored: Risky Ads, Real Growth & Spaghetti Scissors?! 01.07.2025

Here are three things you’ll learn in this episode: Embracing Unconventional Marketing & Risk-Taking: The episode highlights the importance of thinking outside the box in marketing, even if it means taking risks or being provocative to grab attention. It emphasizes that while some methods may seem unconventional, they can be highly effective in a noisy market. The Reality of Entrepreneurial Journe...

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