Penji
Fully Managed
Fully Managed is the go-to podcast for agency owners and marketing professionals who want to stay ahead in the ever-evolving business landscape. Brought to you by Penji, each episode dives deep into the strategies, challenges, and success stories of industry leaders who have built and scaled impactful agencies. Join our candid conversations with founders, CEOs, and marketing innovators as they share actionable insights, expert tips, and personal experiences that can help you elevate your agency’s performance and navigate the complexities of modern business.
Be sure to visit the podcast's website and support the creator: fully-managed.simplecast.com
Author
Penji
Category
Podcast website
Latest episode
Oct 14, 2026
Where to listen?
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Episodes
Building Trust Through Design with James Weiss of Big Drop 18.08.2025 40:32
Three Things You’ll Learn: How to balance creativity with usability in web design (and when to just say no to novelty). Why AI can’t replace human strategy—but it can enhance performance when used right. What small businesses get wrong about social media, and how B2B brands can actually go viral. Website: https://penji.co/pricing/ Subscribe to Penji’s YouTube Channel: https://ww...
Marketing Is Messy: Why Trust Beats Perfection with Chad de Lisle 18.08.2025 42:41
Three Things You’ll Learn: Why marketing failures often teach you more than wins—and how to bounce back with integrity. How to build trust with clients through transparency, especially when things go wrong. What makes agencies a powerful resource for small businesses—and why the traditional agency model is evolving. Website: https://penji.co/pricing/ Subscribe to Penji’s YouTube Cha...
Search Everywhere: Kindness, Culture & SEO with Eric Ritter 17.08.2025 30:54
Three Valuable Lessons from the Episode: Kindness scales better than cold efficiency. Eric built his agency on a kindness clause—literally. From clients to employees, everyone is expected to lead with respect and transparency. It’s not just feel-good; it’s good business. AI is a tool, not a replacement. Content, SEO, and even call analysis are evolving—but the human spark is still essential. Digit...
Branding That Sticks: Clarity, Voice, and Confidence with Douglas Spencer 17.08.2025 31:59
Three Valuable Lessons from the Episode: Tone of voice is branding’s secret weapon. Visual identity is just the beginning. The way you sound — emotionally, culturally, and stylistically — is what helps your message land with the right people. Authenticity attracts alignment. When you’re clear and honest about what you stand for, you naturally attract clients, partners, and supporters who fit . And...
Freedom, Trust, and the Anti-Agency Life with Jason Yormark 16.08.2025 34:14
Three Valuable Lessons from the Episode: Structure kills creativity (sometimes). Jason’s agency doesn’t track hours, doesn’t micromanage, and doesn’t care when or where you work—as long as the job gets done and clients are happy. His belief? Trust is the most efficient metric. Social media is a mindset, not a checklist. Many businesses treat content like a to-do list. But unless your story is inte...
Get Visible, Get Chosen: Building an Agency with Intention with Jason Ciment 16.08.2025 33:16
Three Valuable Lessons from the Episode: Pick a niche — then build your circles. Focus on a specific audience and become a leader in that space. Once you’ve earned trust, expand your influence with intention instead of distraction. Interrupt with purpose. Jason compares great advertising to Angry Elmo — loud, hilarious, but relatable. If your ad stops someone in their tracks and makes them curious...
Gamify Everything: Retention, Revenue, and Relevance with Angelo Ferro of Playably 15.08.2025 35:44
Three Valuable Lessons from the Episode: Friction isn’t always bad — it’s engagement. Instead of minimizing every second of user interaction, Playably leans into 15–20 seconds of gameplay to create memorable, rewarding experiences that boost email opt-ins and time on site. Games personalize the shopping experience. By customizing games to match brand personas — from swiping denim like Tinder for o...
Easy vs. Edgy with Michael Hamburger of EZ 15.08.2025 42:31
But this conversation quickly turns into a masterclass on integrity-driven growth, transparency, and sustainable marketing systems. Whether you’re running an agency, hiring one, or somewhere in between, this episode is a must-listen. Three Valuable Lessons from the Episode: Your results are your niche. Michael explains why you don’t need to hyper-specialize when your agency is truly performance-...
Starting Over, Scaling Strategically, and Owning the Role of CMO with Mallory Musante 15.08.2025 33:25
We also talk about content burnout, the truth behind social media algorithms, and how small businesses can still grow without chasing vanity metrics. In this episode: The unfiltered truth about small business failures and restarts How to scale smarter: what to do (and not do) when you’re overwhelmed Why she built Bridge Insights to fix a massive marketing gap The difference between being a fr...
Client Retention, Agency Culture, and the Business of People with Jon Tsourakis 14.08.2025 35:55
John shares unfiltered insights from over 15 years in business — including lessons from failed ventures, controversial marketing takes, and how he gauges a company’s value based on its people. In this episode, we cover: Why long-term client success has nothing to do with performance metrics The real impact of AI on agencies (and how most aren’t prepared) Why culture, character, and cursing (yes, c...
From Viral TikToks to Shark Tank & College Partnerships with Shirah Benarde 13.08.2025 27:03
We kicked things off with a rapid-fire Q&A to get to know the real Shira — you can catch that fun moment as a standalone reel on our socials. What You’ll Learn: - How Shira used TikTok to generate her first wave of sales - Why her customers come to her — not the other way around - How customer feedback led to product innovation across demographics Whether you’re a product founder, Gen Z entreprene...
Three B's: Behavioral Economics, Burnout, and Building a Business That Lasts with Melina Palmer 12.08.2025 41:01
In this episode, Melina dives deep into how she built The Brainy Business , what behavioral economics means for entrepreneurs and marketers, and how launching a podcast led to global recognition, book deals, and consulting work with major brands. You’ll also hear: How to build a podcast that generates real business Tips to avoid burnout as an agency owner or entrepreneur Why solo episodes are hard...
The Secret to Happier Clients, Smoother Projects, and Websites That Actually Work — with Johnny Flash 11.08.2025 35:48
First, Johnny plays a rapid-fire game: Real or Fake Website? (Spoiler: poop is involved 💩) Then we dive into: How Johnny built a full-time agency while raising 4 kids Why most business owners get their websites wrong The power of setting clear expectations early How to avoid miscommunication in client projects What to do when a project completely goes off the rails Why you should always call , no...
How Builds Winning Marketing Teams at Every Stage with Harrison Stevens 10.08.2025 27:00
First, Harrison plays a rapid-fire game: Super Speed Q&A —where we test if he can beat the one-minute leaderboard. (Spoiler: he tries 👀) Then we dive into: The overlap between marketing for dating apps, furniture, legal tech, and real estate Why search works for TurboTenant and discovery works for fashion How to go from 0 → 100 customers using lean, no-fluff strategies What makes good product mar...
Why Every Agency Should Be Podcasting — with Jonathan Ames of Ames Creative 10.08.2025 29:51
They discuss: Why B2B marketers are still underestimating podcasting The biggest mistakes new podcasters make (and how to avoid them) How podcasting creates long-term value beyond content How to turn a podcast into a relationship-building machine What it actually takes to launch a successful podcast at an agency Whether you’re a marketing leader, agency owner, or content strategist, this conversat...
From Freelance Writer to 7-Figure Founder — The Origin Story of Content Cucumber 09.08.2025 31:58
Isaac shares: • The exact community that landed their first clients • Why scaling meant giving up the “writer” hat • The unexpected hiring strategy that landed their first 100+ writers • How AI has changed (and challenged) the future of content writing • The unique backstory behind the name Content Cucumber We also dive into his strategies on lead generation, growing a team, and how Penji an...
SEO Isn’t Dead — You’re Just Doing It Wrong | Andy Crestodina, Orbit Media 08.08.2025 40:51
You’ll learn: - Why daily blog posts don’t help your domain authority (and what does) - The real role of meta descriptions, long-tail keywords, and AI content - How to get more traffic from Google even as search changes dramatically - Whether AI tools like ChatGPT are replacing search (based on real data) - Why creating content for humans AND AI agents will shape the future of marketing Plu...
Interior Design Meets Brand Identity — with Melissa from Indigo Ink 06.08.2025 32:26
In this episode, you’ll learn: - How to design spaces that reflect brand values — without plastering your logo everywhere - The difference between designing for homes vs. businesses (and why it all starts with storytelling) - How to balance luxury and budget without compromising your aesthetic From colorful maximalism to practical advice on materials and maintenance, Melissa breaks down the real p...
How Phil Masiello Built and Sold Brands, Shaped DTC, and Navigates Modern Marketing 05.08.2025 40:31
They discuss: 1. Failure That Fuels Growth: How Phil’s first failed retail business set the foundation for multiple 7-figure exits. 2. Building Brands, Not Just Businesses: The importance of identity, customer connection, and why many $50M–$100M brands still don’t understand who they are. 3. From Razors to Raw Beauty to Amazon Pioneering: A behind-the-scenes look at scaling physical product bra...
From Rural Roots to Digital Advocate: Tasha Penwell on Tech, Education & Growth 04.08.2025 41:08
In this episode, you will learn: Bridging the Digital Divide: Why rural students face unique challenges in tech education—and how Tasha is building opportunities for them. The Truth About Gen Z and Tech: Are digital natives really prepared for the tech-driven workforce? Tasha weighs in on the misconceptions. Failure as a Foundation: Tasha opens up about personal setbacks, single motherhood, and h...
Video Marketing Explained: From Viral Shorts to Product Launches 20.07.2025 36:52
Here are three things you’ll learn in this episode: 1. Video Marketing Excels in Explaining Complex or Innovative Products: Tory highlights that video is uniquely effective for introducing and explaining new or complex products and services that photos or text cannot adequately convey. His company, Spark House, focuses on creating content for everything from IoT devices to Amazon product ads, us...
YouTube as a Real Estate Tool 19.07.2025 26:48
Here are three things you’ll learn in this episode: 1. YouTube as a Real Estate Tool 2. Understanding SEO and Content Creation 3. Leverage and Automation Subscribe to our weekly newsletter: About Kaila and her social media - Website:https://kailalindsey.exprealty.com/ - Youtube: https://www.youtube.com/@KailaLindsey/videos ✨Sponsors✨ Penji, the human first creative subscription s...
Unlocking Authentic Growth & Market Leadership 18.07.2025 34:33
Here are three things you’ll learn in this episode: 🌐 Defining "Brand First" as Reputation-Driven Strategy: Bobby Gillespie emphasizes that being "brand first" means prioritizing your company's *reputation*, which encompasses all messaging, client interactions, and community engagement. This approach is aspirational, constantly requiring effort to earn and optimize. It unifies the entire organi...
Geotargeting, Marketing Innovation, & "Need Working" 17.07.2025 36:02
Here are three things you’ll learn in this episode: 1. Specialized Geotargeting Beyond Basic Fencing: Dave Carberry's company, N Radius, specializes in "geo-tactical" advertising that goes far beyond simple geofencing. They utilize mobile data to identify past device locations (like stadiums or specific restaurants) to build highly targeted audiences. This granular approach, including "geo cooki...
The Human Side of Tech: Crafting Powerful Video Content 16.07.2025 40:57
Here are three things you’ll learn in this episode: 1. Human-Centered Video for Complex Industries: Louis Anastas specializes in creating video content for tech, engineering, and science-based companies. He emphasizes a human-centered approach, believing that interviewing the brightest minds within a company is the most powerful way to distill complex information, convey passion, and enable audi...
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