Fully Managed

You’ll learn: The three key marketing lessons Amanda learned from helping MindBody grow from $30M to $250M , including the role of customer insight, the power of human-first messaging (even in B2B), and why marketing success is built on small wins—not silver bullets. How to market during an economic downturn , from focusing on bottom-of-funnel tactics to making strategic outsourcing decisions when...

You’ll learn: Why chasing trends can backfire —and how to spot the difference between being a trendsetter and falling into a marketing trap. What it actually means to be audience-first —and how identifying and embedding into existing communities can unlock authentic growth. How taste and influence intersect , and why micro-influencers often deliver more value than high-follower creators in today’s...

You’ll learn: How legacy brands can remain relevant by embracing authenticity, social proof, and community trust—especially in a digital-first world. What AI tools are actually worth your time , and how to avoid tech overload by integrating smart, efficient systems into your marketing stack. Why community engagement matters , and how Christopher’s roles across local boards, schools, and nonprofits...

We cover: The fall of traditional ad formats and how they failed to evolve What makes content go viral (and why that’s rarely the goal) How to walk the line between controversy and clarity What most agencies get wrong when communicating with clients Why every brand needs a face (or several) to stand out What happens when you try to expand your niche too fast The art of “telling it like you’re five...

Three Things You’ll Learn: Why taking bad clients (or bad investors) can cost you more than they pay. How knowing your value and saying no can actually speed up your growth. Why relationships—not revenue—are the real currency of early startups.   Website:  https://penji.co/pricing/ Subscribe to Penji’s YouTube Channel:  https://www.youtube.com/@dotpenji Subscribe to Penji's Podcast...

Three Things You’ll Learn: Why you should stop chasing leads and start nurturing the ones you already have. How to use AI without losing the human touch—and what tools to start with. What the “hourglass customer journey” is and how to use it to boost referrals and repeat business.   Website:  https://penji.co/pricing/ Subscribe to Penji’s YouTube Channel:  https://www.youtube.com/@d...

Three Things You’ll Learn: How small language cues (like punctuation!) reveal big insights about your audience. Why personalized messaging doesn’t just boost conversions—it saves time and builds real trust. How AI can help even the most introverted inventors pitch like pros.   Website:  https://penji.co/pricing/ Subscribe to Penji’s YouTube Channel:  https://www.youtube.com/@dotpenj...

Three Things You’ll Learn: Why your personal story matters more than your credentials when it comes to earning trust. How to write a book without actually “writing” anything—using the Speak-to-Write™ method. Why your book can be the cornerstone of a high-converting marketing strategy.   Website:  https://penji.co/pricing/ Subscribe to Penji’s YouTube Channel:  https://www.youtube.co...

Three Things You’ll Learn: Why trying something new—even when you’re afraid—is the only way to grow as a marketer (and human). How spontaneous creativity can lead to business success, especially when it comes from community. What makes Philly a hidden hub for innovation, culture, and real connection.     Website:  https://penji.co/pricing/ Subscribe to Penji’s YouTube Channel:  http...

Three Things You’ll Learn: How to balance creativity with usability in web design (and when to just say no to novelty). Why AI can’t replace human strategy—but it can enhance performance when used right. What small businesses get wrong about social media, and how B2B brands can actually go viral.   Website:  https://penji.co/pricing/ Subscribe to Penji’s YouTube Channel:  https://ww...

Three Things You’ll Learn: Why marketing failures often teach you more than wins—and how to bounce back with integrity. How to build trust with clients through transparency, especially when things go wrong. What makes agencies a powerful resource for small businesses—and why the traditional agency model is evolving.     Website:  https://penji.co/pricing/ Subscribe to Penji’s YouTube Cha...

Three Valuable Lessons from the Episode: Kindness scales better than cold efficiency. Eric built his agency on a kindness clause—literally. From clients to employees, everyone is expected to lead with respect and transparency. It’s not just feel-good; it’s good business. AI is a tool, not a replacement. Content, SEO, and even call analysis are evolving—but the human spark is still essential. Digit...

Three Valuable Lessons from the Episode: Tone of voice is branding’s secret weapon. Visual identity is just the beginning. The way you sound — emotionally, culturally, and stylistically — is what helps your message land with the right people. Authenticity attracts alignment. When you’re clear and honest about what you stand for, you naturally attract clients, partners, and supporters who fit . And...

Three Valuable Lessons from the Episode: Structure kills creativity (sometimes). Jason’s agency doesn’t track hours, doesn’t micromanage, and doesn’t care when or where you work—as long as the job gets done and clients are happy. His belief? Trust is the most efficient metric. Social media is a mindset, not a checklist. Many businesses treat content like a to-do list. But unless your story is inte...

Three Valuable Lessons from the Episode: Pick a niche — then build your circles. Focus on a specific audience and become a leader in that space. Once you’ve earned trust, expand your influence with intention instead of distraction. Interrupt with purpose. Jason compares great advertising to Angry Elmo — loud, hilarious, but relatable. If your ad stops someone in their tracks and makes them curious...

Three Valuable Lessons from the Episode: Friction isn’t always bad — it’s engagement. Instead of minimizing every second of user interaction, Playably leans into 15–20 seconds of gameplay to create memorable, rewarding experiences that boost email opt-ins and time on site. Games personalize the shopping experience. By customizing games to match brand personas — from swiping denim like Tinder for o...

But this conversation quickly turns into a masterclass on integrity-driven growth, transparency, and sustainable marketing systems. Whether you’re running an agency, hiring one, or somewhere in between, this episode is a must-listen. Three Valuable Lessons from the Episode:   Your results are your niche. Michael explains why you don’t need to hyper-specialize when your agency is truly performance-...

We also talk about content burnout, the truth behind social media algorithms, and how small businesses can still grow without chasing vanity metrics.  In this episode:  The unfiltered truth about small business failures and restarts  How to scale smarter: what to do (and not do) when you’re overwhelmed  Why she built Bridge Insights to fix a massive marketing gap  The difference between being a fr...

John shares unfiltered insights from over 15 years in business — including lessons from failed ventures, controversial marketing takes, and how he gauges a company’s value based on its people. In this episode, we cover: Why long-term client success has nothing to do with performance metrics The real impact of AI on agencies (and how most aren’t prepared) Why culture, character, and cursing (yes, c...

We kicked things off with a rapid-fire Q&A to get to know the real Shira — you can catch that fun moment as a standalone reel on our socials. What You’ll Learn: - How Shira used TikTok to generate her first wave of sales - Why her customers come to her — not the other way around - How customer feedback led to product innovation across demographics Whether you’re a product founder, Gen Z entreprene...

In this episode, Melina dives deep into how she built The Brainy Business , what behavioral economics means for entrepreneurs and marketers, and how launching a podcast led to global recognition, book deals, and consulting work with major brands. You’ll also hear: How to build a podcast that generates real business Tips to avoid burnout as an agency owner or entrepreneur Why solo episodes are hard...

First, Johnny plays a rapid-fire game: Real or Fake Website? (Spoiler: poop is involved 💩) Then we dive into: How Johnny built a full-time agency while raising 4 kids Why most business owners get their websites wrong The power of setting clear expectations early How to avoid miscommunication in client projects What to do when a project completely goes off the rails Why you should always call , no...

First, Harrison plays a rapid-fire game: Super Speed Q&A —where we test if he can beat the one-minute leaderboard. (Spoiler: he tries 👀) Then we dive into: The overlap between marketing for dating apps, furniture, legal tech, and real estate Why search works for TurboTenant and discovery works for fashion How to go from 0 → 100 customers using lean, no-fluff strategies What makes good product mar...

They discuss: Why B2B marketers are still underestimating podcasting The biggest mistakes new podcasters make (and how to avoid them) How podcasting creates long-term value beyond content How to turn a podcast into a relationship-building machine What it actually takes to launch a successful podcast at an agency Whether you’re a marketing leader, agency owner, or content strategist, this conversat...

Isaac shares:  • The exact community that landed their first clients  • Why scaling meant giving up the “writer” hat  • The unexpected hiring strategy that landed their first 100+ writers  • How AI has changed (and challenged) the future of content writing  • The unique backstory behind the name Content Cucumber  We also dive into his strategies on lead generation, growing a team, and how Penji an...