Fullerton Unfiltered

Brian is joined by Jeremiah Jennings from The Growing Green Podcast .  Recorded live in Michigan right before  Lawntrepreneur Academy Live , this crossover episode offers an unfiltered, practical conversation on running a real business, even when the weather, the work, and the numbers don't go your way. They talk about everything from rain day productivity and crew training to labor costs, leaders...

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own busine...

We're coming at you fresh from the Energize event where some of the sharpest minds in the green industry broke down what it really takes to build a powerful sales and marketing engine. From defining your customer to creating a repeatable lead system, this panel was absolutely stacked with insight and energy. Tune in as we unpack the key takeaways and share how you can apply them to your own busine...

We're fresh off Equip Expo 2025 and breaking it all down on the ride home! In this episode, Brian and Adam from Branded Bull Marketing unpack the biggest takeaways from the show — plus the marketing do's and don'ts you need to know heading into fall and 2026. From what's working online to what's wasting money, we'll share how to sharpen your brand, boost leads, and stay ahead of the curve this off...

In this episode, Brian talks about the power of making decisions before everything feels "ready." Most entrepreneurs wait for 100% certainty that never comes. The truth? You'll never have all the data — and that last 15% you're chasing is where dreams go to die. Learn how to trust your instincts, take in the info you need, and move forward with conviction. Action creates clarity. Decisions create...

We're back from Louisville and breaking down everything from Equip Expo 2025 — the new products that blew our minds, the game-changing conversations, and the trends shaping the green industry for next year. Whether you missed the show or just want to relive it, this debrief packs all the highlights, lessons, and behind-the-scenes moments that made Equip 2025 one for the books. SnowNtell.com  (Oct....

In this LINK Live exclusive, Brian sits down with hardscape expert  Frank Bourque  to unpack how to build a profitable hardscape division from the ground up. From marketing and lead generation to systems, pricing, and production workflows, Frank shares the exact steps that turn a mowing company into a full-service outdoor living powerhouse. Whether you're thinking about adding hardscaping or ready...

Equip Expo is here and Exmark is bringing some exciting new updates to the show this year. In this episode, we're diving into what you can expect to see from one of the biggest names in the industry. From fresh models to upgraded features and smart innovations, Exmark is making some strong moves for 2025. Whether you're heading to Louisville or following along from home, this preview will give you...

In this episode, we sit down with  Mark Sedgley  for an incredible conversation on  strategic acquisitions  and how the smartest players are scaling fast. Mark shares insider perspectives on what's happening behind the scenes, why acquisitions are becoming a major growth lever in the green industry, and how top companies are playing chess while everyone else is playing checkers. We unpack mindset,...

They say experience is the best teacher—but it's also the most expensive. In this episode, we talk about the power of learning from other people's wisdom so you don't have to pay tuition twice. Every lesson someone else already paid for is a shortcut you can use to grow faster and avoid unnecessary pain. We'll break down why asking the right questions compounds over time, how to tap into the knowl...

Recorded live at the Financial Leanscaper Intensive in Dallas, this episode features Adam Linneman, founder of The Green Executive . Adam has coached and consulted hundreds of lawn and landscape businesses, with a laser focus on helping owners implement the Profit First model to take control of their finances. We dig into why profit isn't an afterthought but the foundation of a healthy company, ho...

Equip Expo 2025 is right around the corner and it's the biggest week of the year for the green industry. In this episode, I'm breaking down everything you need to know to make the most of your trip — from must-see events and game-changing gear to how to plan your days so you don't miss a thing. Whether it's your first time or your tenth, this is your playbook to navigate Equip like a pro. Register...

Ever had one of those experiences where you walk out of a business shaking your head, wondering how they're even still in business? That was me this week… at the bank. In this episode, I'm sharing what might just be  the WORST customer experience I've ever had , and I'm fired up about it. We're breaking down exactly what happened, why it was such a train wreck, and more importantly, what every bus...

On this episode, I sit down with Rich Thiebaud to unpack his incredible journey in the green industry. Rich built and scaled his own landscape company to $8 million in revenue before feeling called to pivot into a new chapter. That decision led him to LMN, where he helped transform the way contractors run their businesses, and now into his role as EVP of Sales at Leanscaper. We talk about the less...

Big moves today set the stage for massive momentum tomorrow. In this episode, we're pulling back the curtain on two strategic investments we've made to fuel growth going into Q4 and beyond — a brand-new media studio to level up our content game, and new trucks to expand production capacity in the field. This is a behind-the-scenes look at why we're investing heavily now to build for the future, ho...

Good is comfortable, but great requires action. In this episode, we unpack the bias to act — why moving forward, even imperfectly, is what separates average results from extraordinary ones. If you've ever wondered what the true difference is between good and great in business and life, this conversation will light a fire under you. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrep...

In this episode, I sit down with Benji Carlson, EVP of Community at Leanscaper , to talk about how AI, people, and purpose are reshaping the green industry. We explore the massive transformation already underway, what it means for lawn and landscape businesses, and why now is the time to embrace change and be part of the movement. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrepr...

In this episode, I sit down to debrief the Harvest of Knowledge conference and share some of the biggest takeaways from Sam Gemble and other incredible voices who brought fresh insights on leadership, culture, and accountability. We'll talk about what stood out, what we can implement right away, and why events like this push us to level up as owners and leaders. I'll also break some exciting news—...

Join Liz and me as we share a fresh update on what's happening with Brian's Lawn Maintenance. From the excitement of adding a new truck to the fleet to the bigger vision we're chasing for the next season, we'll take you behind the scenes of the moves we're making and where we're heading next. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrepreneur Academy LIVE 2025  is locked, loa...

On this episode, I'm joined by Steve Wheatcroft — a guy who scaled his company to $30M, successfully exited, and then went on to lead a private equity roll-up to $100M. Steve has seen growth at every level and knows one thing for sure: every problem and every solution in business comes down to people. We dig into what it takes to build a winning team, why people are the biggest challenge and the g...

In this episode, I sit down with Steven Bennett from LMN right at my kitchen table to talk about why the green industry is so much more than cutting grass or moving snow. We explore what it means to belong to a community with a mission, how this work builds a lasting legacy, and why there's such an energy around being part of something bigger than yourself. If you've ever wondered what makes this...

In this episode of the Fullerton Unfiltered Podcast, I'm joined by Tommy Cole to unpack the heart behind the Leanscaper movement. It's more than just a buzzword — being a Leanscaper is about building a smarter, more connected landscaping community that shares ideas, supports one another, and drives the industry forward. We also dive into the exciting role of Leanscaper AI, the innovative tools tha...

Take a trip with me to Iron Mountain, the home of BOSS Snowplow. In this episode I share what it was like visiting their headquarters, learning firsthand about their latest products, and seeing how they're shaping the future of snow and ice management. From cutting-edge tech to the platforms and tools that are changing the way contractors work, we dive into where BOSS has been and where they're go...

Stepping into entrepreneurship often starts with a decision, not a perfect plan. In this episode, we talk about the power of committing first and figuring it out later — leaning into bold moves, embracing risk, and surrounding yourself with the right environments that push you to grow. If you've been waiting for the "perfect time" to start, this conversation is your reminder that the leap itself i...

In this episode, I take a pause from business as usual to reflect on the recent loss of Charlie Kirk. It's a time to grieve, pray, and lift up our country as we process this heavy moment together. Sometimes we just need to slow down, find perspective, and remember what really matters. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrepreneur Academy LIVE 2025  is locked, loaded, and...