Fullerton Unfiltered

In this episode, we break down the four pillars of pricing a lawn: labor, equipment, overhead, and net profit. We'll show you how to account for each one and then measure it all against time, so you can confidently and profitably quote any lawn. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). -   https://www.lawntrepreneuracademy....

Most contractors think they lose jobs because of price. But the truth is, you're often losing the job before you ever send the estimate. In this episode, we break down how jumping to conclusions, talking too much, and not truly listening to your customers is quietly costing you thousands in missed opportunities. If you want to close more deals, build real trust, and stand out in a crowded market,...

Too many lawn care companies chase revenue and wonder why they're still stressed, overworked, and underpaid. In this episode, Brian breaks down how to structure your services using packages, a la carte add ons, and most importantly, by understanding your gross margin, net profit, and revenue per hour. If you want predictable income, better efficiency, and real profitability, this episode will chal...

What actually happens inside a real company town hall meeting? In this episode, I break down our full 2025 debrief, the honest wins and losses we discussed with the team, and how we're casting vision for 2026. From reviewing production numbers and leadership lessons to tightening systems and raising standards, I'm sharing exactly how we align the entire company before heading into a new year of gr...

In this energetic episode, I sit down with Kevin Scott, the Wealthy Landscaper from Canada, at the Arizona Leanscaper event. We dive into how building real community and powerful networks is reshaping the industry, and we share the insights that will help you thrive no matter where you are. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Co...

In this episode, we break down why training isn't an expense — it's the ultimate growth multiplier. I'm sharing how intentional onboarding, clear standards, and consistent coaching turn average hires into A-players and crews into championship teams. If you want higher production, better retention, and less daily chaos, it all starts with how you train. Lawntrapreneur Academy (The #1 Resource for S...

In this episode from Grow 2026, Troy Woodham and I talk about a core truth of scaling: as your business evolves, your systems must evolve too. We break down how replicable, duplicatable processes — powered by tools like LMN — help contractors grow with consistency, clarity, and control. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Compan...

In this episode of the Fullerton Unfiltered Podcast, I sit down with financial advisor and wealth coach Nick Bartolo to talk private equity, long-term wealth strategy, and how business owners should think beyond just today's cash flow. We break down what private equity really is, who it's for, and how disciplined investing ties into building lasting wealth and freedom. Lawntrapreneur Academy (The...

Spring renewal season is here, and before you start sending out estimates and contracts, you need to ensure your pricing is profitable. In this episode, Brian breaks down three critical steps to take before the spring rush: debriefing last year's job performance, dialing in your man-hour rate, and updating your numbers so you can bid with confidence and stay competitive all season long. Lawntrapre...

Direct mail isn't dead… in fact, it's one of the most underrated marketing tools for home service businesses today. In this episode, we sit down with the PostcardMania team to break down how print marketing can drive measurable, predictable results when done the right way. We cover best practices for building an effective mailer campaign, what separates high-performing postcards from wasted ad spe...

In this episode, I'm joined by Justin White of K&D Landscaping at the Arizona Leanscaper Meetup. We dive into the future of landscaping, what's evolving in the industry, and how lean strategies are shaping what comes next. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). -   https://www.lawntrepreneuracademy.com/   Granum Academy B...

In this episode, I break down why we re-drafted nearly our entire team over the last 12 months — from fuel and payroll to insurance, CPA, and bookkeeping. Growth changes the game, and the people who got you here aren't always the ones who can take you where you're going. We talk about how to evaluate your team, when it's time to make a change, and why drafting the right people is one of the most i...

Customer experience doesn't happen by accident. It's designed. In this episode, I sit down with Kristen Kiley from Leanscaper to break down how to intentionally map the customer experience from first contact through long-term retention. Recorded at Leanscaper, we walk through the key customer touchpoints most contractors overlook, how small gaps create big problems, and how designing the journey o...

In this episode, I'm sharing a replay of our Coast Pay fuel card webinar and how smarter fuel management can save you real money. We cover tracking spend, setting controls, reducing waste, and keeping your fleet running efficient all season long. Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). -   https://www.lawntrepreneuracademy...

In this episode, I'm sharing a Snow State of the Union update and what it really takes to keep operations moving during challenging winter conditions. We'll talk about expectations, preparation, communication, and how to lead strongly when the season gets tough.   Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). -   https://www.law...

Brian and Liz reconnect after the Arizona LeanScaper trip for a real-life regroup and honest catch-up. They talk through what it looks like to reset together, communicate better, and stay aligned while running a snow business in real time, with all the pressure, moving parts, and decisions that come with it. Same goal, different roles, and learning how to win as a team in the middle of a tough sea...

Snow contracts are tapped out, storms keep coming, and clients are feeling the pressure. In this episode, we break down how to pivot mid-season, reset expectations, protect your margins, and finish winter strong without losing great accounts.   Lawntrapreneur Academy (The #1 Resource for Starting, Growing and Scaling a Successful Lawn & Landscaping Company). -   https://www.lawntrepreneuracademy.c...

If you've ever signed a contract and immediately felt that "uh-oh" feeling… this episode is for you. We're talking about garbage contracts, hidden clauses, and the fine print that can quietly destroy your profit, your schedule, and your sanity. Just because a client is big doesn't mean the deal is good, and in lawn care, landscaping, and snow removal, the wrong agreement can turn into unpaid work,...

In this solo episode, Elizabeth gives a behind-the-scenes look at what snow season really takes from entrepreneurs and their families. From sleepless nights and unpredictable schedules to the pressure of being the team people count on when weather hits, she shares the realities you don't always see online. This isn't about glorifying the grind. It's about the responsibility, the flexibility, and t...

Most business owners chase the next strategy, marketing idea, or equipment upgrade, but  Good to Great  teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one's for you. Lean...

You wanna know where profit goes to die? It's not payroll. It's not fuel. It's your bidding process. That's where most contractors quietly bleed money and don't even realize it. You underbid to win the job, you guess instead of estimate, you forget overhead, drive time, admin, callbacks, and suddenly that "good contract" is just keeping you busy, not profitable. You didn't lose the job. You lost t...

Today we're gonna share about the last week and a half's activities, including broken equipment, employee challenges, and a host of real life topics that we've been dealing with as we've been running our snow operations. Things are gonna happen to you, but it's how you respond and react to those events that determine whether or not they make or break you. Enjoy! LeanScaper Revenue Intensive (Scott...

A forward-looking show focused on building a real, executable marketing plan for 2026. Hosted by Brian and Adam of Branded Bul l, this series breaks down strategy, systems, and brand positioning so business owners stop guessing and start marketing with intention. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026  - February 10-12 Dallas, TX:  https:...

A new year doesn't require a full overhaul — it requires clarity. In this episode, we break down the three areas that matter most right now: your budget, your strategy, and your people. If you want momentum early in the year instead of scrambling later, this is where it starts.   GROW 2026  - February 10-12 Dallas, TX:  https://hubs.li/Q03Ybxs10 🌱  LINK Membership Be part of a community where you...

2025 stretched us, shaped us, and surprised us in the best ways. In this episode, Brian and Liz sit down to reflect on the wins, the lessons, the hard moments, and the growth that defined the year. From business and family to faith and future vision, this is an honest look back and a hopeful look ahead. GROW 2026  - February 10-12 Dallas, TX:  https://hubs.li/Q03Ybxs10 🌱  LINK Membership Be part...