Fullerton Unfiltered

Most business owners chase the next strategy, marketing idea, or equipment upgrade, but  Good to Great  teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one's for you. Lean...

You wanna know where profit goes to die? It's not payroll. It's not fuel. It's your bidding process. That's where most contractors quietly bleed money and don't even realize it. You underbid to win the job, you guess instead of estimate, you forget overhead, drive time, admin, callbacks, and suddenly that "good contract" is just keeping you busy, not profitable. You didn't lose the job. You lost t...

Today we're gonna share about the last week and a half's activities, including broken equipment, employee challenges, and a host of real life topics that we've been dealing with as we've been running our snow operations. Things are gonna happen to you, but it's how you respond and react to those events that determine whether or not they make or break you. Enjoy! LeanScaper Revenue Intensive (Scott...

A forward-looking show focused on building a real, executable marketing plan for 2026. Hosted by Brian and Adam of Branded Bul l, this series breaks down strategy, systems, and brand positioning so business owners stop guessing and start marketing with intention. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 & 21): https://leanscaper.com/events GROW 2026  - February 10-12 Dallas, TX:  https:...

A new year doesn't require a full overhaul — it requires clarity. In this episode, we break down the three areas that matter most right now: your budget, your strategy, and your people. If you want momentum early in the year instead of scrambling later, this is where it starts.   GROW 2026  - February 10-12 Dallas, TX:  https://hubs.li/Q03Ybxs10 🌱  LINK Membership Be part of a community where you...

2025 stretched us, shaped us, and surprised us in the best ways. In this episode, Brian and Liz sit down to reflect on the wins, the lessons, the hard moments, and the growth that defined the year. From business and family to faith and future vision, this is an honest look back and a hopeful look ahead. GROW 2026  - February 10-12 Dallas, TX:  https://hubs.li/Q03Ybxs10 🌱  LINK Membership Be part...

Winter is the quiet season where real growth happens. In this episode, I break down why self-help books actually work when you read them with intention, not just for motivation. We'll talk about how to turn winter downtime into personal and business growth, why most people get nothing from the books they read, and how to apply what you learn so it actually sticks. I'll also share my personal winte...

Danny Kerr joined the Fullerton Unfiltered Podcast to discuss his organization's training sessions and Breakthrough Academy's approach to providing franchise-level support to small businesses without requiring franchise purchase. The conversation covered Breakthrough Academy's unique coaching methodology, their staff structure, and their impact on helping over 500 businesses, along with their focu...

In this episode, I'm sharing a replay of a live LMN demo where I walk through exactly how we use LMN to run our lawn and landscaping business. No theory, no fluff, just real screens, real numbers, and real decisions that impact profitability, pricing, scheduling, and growth. If you're already using LMN or thinking about it and want to see how it actually works inside an operating company, this epi...

We're pulling back the curtain on our 2025 commercial snow setup and the equipment we rely on in real storms. Plows, salters, trucks, our new Isuzu, what's working, what we've learned, and why this setup shows up when it matters. 🌱  LINK Membership Be part of a community where your success isn't diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help...

In this episode, we break down five ways we're actively improving our snow removal business during the winter season. From ditching the 9–5 mindset and operating 24/7, to increasing pre-storm communication, managing expectations upfront, and being available when clients need us most, this conversation dives into what actually moves the needle in snow operations. If you want a more professional, re...

This episode dives into the gap between dreaming and truly leading. Anyone can dream. A visionary builds, executes, and brings the dream into reality. We talk about how to shift from ideas to action, what separates high-level leaders from wishful thinkers, and how to become the kind of person who makes things happen instead of hoping they happen. Perfect for entrepreneurs ready to step into their...

This morning was one of those days where nothing goes as planned. The salter broke down, the clock was ticking, and it felt like everything that could go wrong did. But here's the truth — it will get better, or I'll get better at handling it. One or the other. In this episode I share the chaos, the frustration, and how we still pulled it together and got the job done. Because in this business, you...

In this episode, Marty Grunder joins us to talk about what it really means to build a legacy business that lasts for decades. We dive into the vision behind GROW Group's annual conference coming up in February, the leadership and culture drivers that set winning companies apart, and a recap of the biggest lessons and breakthroughs from LAL. Whether you're scaling from your first crew or leading a...

In today's episode Brian breaks down why late fall and early winter is the perfect time to evaluate your support team and make the tough decisions your business needs. From upgrading bookkeepers and accountants to tightening up internal roles, this is your permission to draft on your team and level up. Brian also recaps debris from the first snowstorm of the season and two early salt runs, sharing...

In this episode, we dive into our annual budget review and build out our full 2026 budget inside LMN for Brian's Lawn Maintenance. I walk you through why this is the most important end-of-year task, how it shapes your pricing and profit for next season, and why getting your numbers dialed in now sets you up to win big in 2026. Let's get our ducks in a row and go into the new year with clarity, con...

In this episode, we dive into the gear that actually moves the needle when the snow starts flying. From EarthWay spreaders to Polar Tech shovels and the must-have tools that keep you efficient on site, we break down what really helps you work faster and smarter. Special guest Mitch Furr joins the show to share his real-world insights and the equipment upgrades that make a difference when every min...

In this episode I take you behind the scenes of my LAL 2025 keynote and walk through the core framework that's shaping the entire talk. We dig into what it really means to  decide  on a new direction, how  declaring  it publicly reshapes your identity and environment, and why  delivering through daily action is the bridge between belief and breakthrough. If you're ready to challenge the hidden ass...

This week I break down why this winter is different for us and how we're doubling down on snow. We just invested in another Boss VBX+ salter and added our second Snopower F14 plow, and I'm sharing the strategy behind the upgrades, the mindset shift, and what it means for delivering next-level service all season long. 🌱  LINK Membership Be part of a community where your success isn't diminished by...

In this episode, Brian sits down with Brad Stephenson from New Castle Lawn & Landscape to talk about the real secret behind scaling a successful green-industry company: building people. Brad shares how his Pennsylvania-based team has grown by focusing on leadership development, mentorship, and creating a culture where people step up instead of check out. 🌱  LINK Membership Be part of a community...

This year at Brian's Lawn Maintenance, we took a step forward by investing in real training and implementing real systems. Utilizing the Greenius platform and establishing robust SOPs has eliminated guesswork, ensured consistency across crews, and enhanced the quality of our work. Everyone now follows the same standards, processes, and expectations. When you invest in training, you're not just upg...

Hit play for a deep dive into everything Billy Goat . In this episode, we break down must-have equipment, smart upgrades, and real-world tips for dominating both spring and fall cleanups. Whether you're leveling up your current setup or looking to add new tools to the fleet, this conversation will help you work faster, cleaner, and more profitably all season long. 🌱  LINK Membership Be part of a...

In this episode, we're joined by Andrew Kalbfleisch — a rising lawn care pro who's making waves by going electric. We chat about how he's integrating battery-powered equipment into his daily operations, why it's working for his crew, and how the shift is impacting both productivity and perception. Plus, Andrew shares how he's growing his brand online, building community, and using social media to...

What an incredible weekend. Thank you to everyone who showed up, leaned in, and helped make Lawntrepreneur Academy Live 2025 such a huge success. The speakers were amazing, the energy was next level, and the room just felt different this year in all the best ways. We saw people growing, networking, having real conversations, and catching a new vision for where they can take their lives and busines...

The heart of leadership unpacks how a company's growth is a mirror of its leader. When you grow, the business grows. When you level up, the team levels up. We explore how ownership, intentionality, and personal development shape your culture, systems, and outcomes. At the end of the day, your organization becomes a reflection of who you're becoming. Part 2 of the interview can be heard on The B&B...