Full Funnel Paid Media Podcast

Andreas Nielsen is a co-founder at Confect, a catalog ads design platform. What if your catalog ads could be performing 2-3x better this Black Friday, but you're missing one simple optimization? Most brands treat catalog ads like an afterthought throwing products into a feed and hoping the algorithm figures it out. But the data shows there's a massive opportunity hiding in plain sight for brands w...

In this episode of The Full Funnel Paid Media Podcast, host Andy Gray reveals a game-changing Meta feature—bid multipliers. We dive into how this tool allows marketers to adjust bids based on specific audience criteria such as age, gender, custom audiences, and device usage. This approach helps fine-tune campaigns without sacrificing the broad reach of Meta’s automated systems. Andy shares real-wo...

In this episode of eCommentary, we delve into the world of entrepreneurship with Sid Baveja, CEO of Humanery former banking analyst, and seasoned businessman. Sid shares his personal journey of entrepreneurship, revealing the highs, lows, and lessons learned along the way on why his latest eCommerce startup Humanery failed. We begin by discussing the importance of long-term vision in business, hig...

Imran Hassan is the CEO & founder of Turtledove London and Lilly and Sid. Two 7 figure D2C brands ran by husband and wife, we discuss how they got to where they are today. Look forward to learning what happened when Imran designed a collection, how the brand broke through into Selfridges. And the biggest lessons they learnt along the way. Extra Info Follow Turtledovelondon on Instagram: https:...

Join us in this captivating episode as we explore the innovative world of AI-powered writing and discuss how ChatGPT, an advanced language model, is transforming the creative landscape for content creators. We'll dive into the ways ChatGPT enhances the creative process and expedites content generation, making it a game-changer in the realm of content creation. Listen in to discover: Introduction t...

This week we brought in 2 of our Paid-Social specialists to discuss everything Paid-Social in 2023. This one is packed with humour and advice you will want to hear. We debunk myths, share what we are seeing working and strategise on a life without conversion campaigns. Expect to learn: ► What’s working well in our paid-social accounts. ► What is having the biggest impact, targeting or creative ? ►...

Robin Daniels is the former CMO of We Work, Matter Port. With a range of prestigious companies on his marketing CV from Salesforce to Linkedin. We get into picking the right CMO opportunity for you. Why setbacks are going to happen. Expect to learn how to navigate your marketing career, why all it takes is some passion and somebody to take a chance on you and why ASOS keep pivoting their marketing...

In this episode of eCommentary we are joined by Elevar CEO Brad Redding. We get into all things tracking accuracy and why this could be the best investment you make this year. Brad guides us through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms. Topics: Why do we need to improve our tracking accuracy. What is the conversions API. What happened to cookie...

Most people dream of growing a brand to unicorn status. Our guest this week Yoann Pavy has worked at 2 unicorn brands (Deliveroo and Depop) and potentially one on the way in his current position as CMO at Nude. Discover why Yoann is doubling down on TikTok and how they have utilised organic social media to steal a march on Fintech behemoths like Monzo. In this conversation Yoann talks about the CM...

Oren Charnoff is the founder and CEO of Fondue Having recently raised $11m in funding, it’s time for Fondue to take on the world of coupon codes. Oren’s mission is to change the way D2C brands approach discounting on Shopify. Expect to learn how switching to Fondue creates better unit economics for brands and bigger savings for shoppers. How Coca Cola pioneered the first discount code and why loya...

Lars Riis is the founder and CEO of Elsk. Tired of working in an industry that didn't align with his personal values. Lars decided to build something that did. In Elsk he is attempting to build a brand that solves the problem of fast fashion. Expect to learn why Elsk opt for a 4 hour working week, why most brands are screwing over their returning customers and how Elsk sold an £800 mystery item in...

This week on eCommentary, we’re joined by Christopher Kjærulff, the Creative and Social Media Manager at Hummel. He heads Hummel’s in-house creative teams, leading their campaigns, content and social media marketing. With 10 years in the game, Christopher shared some incredibly valuable insights on all things creative briefing, testing, and how Hummel has grown into one of the most high-profile br...

Our guest this week, Steffen Hedebrandt, is a B2B Revenue Attribution Specialist and Cofounder at Dreamdata.io. Steffen was super generous with his answers and shed light onto some of the go-to-market best practices he and his team employ at Dreamdata. Andy and Steffen discussed quantitative and qualitative data, non-linear customer journeys, hot–topic growth tactics, the value of MQLs and what it...

We’re going deep down the Black Friday rabbit hole this week, with Son of a Tailor Founder & CEO, Jess Fleischer.  Jess shares his views on why Son of a Tailor chooses not to run Black Friday offers or any usual promotions for that matter. As the leader of a sustainable fashion brand, Jess is committed to reengineering the clothing supply chain by offering made-to-order pieces, at scale.  Andy...

This week, Andy is joined by Jesper Brok, the co-founder and CMO of Tjommi. As a serial co-founder of multiple businesses, Jesper was able to give some incredible insights into the mindset of a founder. If you’re keen to learn all about TikTok marketing tactics for accelerated growth, this is definitely a must-listen. If you’re enjoying eCommentary, be sure to leave us a 5-star review! ⭐⭐⭐⭐⭐...

We’re changing things up this week on eCommentary. With Q4 heating up and Black Friday on the horizon, most marketing departments are in the thick of preparing for the busiest month of the year.  Take a peek behind the curtain of a busy agency and listen as we share the top tips in our paid social playbook. In this special episode, Andy discusses the importance of always-on campaigns, budgeting an...

This week, we’re joined by Taylor Fraser, Marketing Director at Outway, an exciting D2C sock and apparel brand. Andy and Taylor dove head first into all things CRO, whitelisting, strategic partnership, and leveraging placements within email, newsletters and more.  Since 2019, Taylor and his team at Outway have been steadily growing and quietly smashing goals in the D2C space.  Learn all about how...

This week we sat down with Emil Kristensen, CMO at Drip, for an email marketing deep dive. As a SaaS CMO, keynote speaker and podcast host himself, it’s fair to say Emil knows a thing or two about the world of email marketing.  Emil co-founded Sleeknote before they were acquired by Drip earlier this year. Drip helps thousands of brands improve, personalise, automate and scale their email marketing...

“I can still make things work with two sheets of paper, a bit of sticky tape and half a glass of water.” — Wendy Mak (quoting MacGyver) This week, Andy takes a B2B deep dive with Wendy Mak, Chief Marketing Officer at Link Group. With over 7000 employees, Link Group connects millions of clients worldwide with their financial assets.  Wendy shared some incredible insights with us, including the deli...

This week, Andy is joined by Trendhim CMO Bjørn Seaton for a deep dive into data-driven marketing science.  Ever wanted to take a peek into a pros MarTech stack? Keen to learn how major brands are leveraging content post iOS update? Now is your chance.  With a background as a growth marketer, Bjørn is a bonafide marketing nerd who now heads marketing operations at Trendhim, a men's accessories bra...

Welcome back to eCommentary! This week’s episode is packed to the brim with performance marketing insights from the senior performance marketing manager of Goodbuy Gear, Nicolas Piquet-Gauthier.   Nicolas offers some seriously class advice on what’s working, what isn’t, and common mistakes you might be making in your own accounts.  Andy and Nico dive into targeting, channel diversification, sustai...

This week we’re joined by Christopher Day, the CMO of Nordgreen, a leading Danish accessories brand. After its founding in 2017, Christopher jumped aboard the Nordgreen ship not long after, pushing them to become a pioneering brand in the responsible design space.  Growing at a rapid rate internationally, Nordgreen has blended both performance and brand-driven marketing strategies to maximise its...

This week’s eCommentary episode is a deep dive into Meta marketing automation with Facebook Ads strategist, Jon Loomer. If you don’t know him already, Jon has been making Facebook marketing content for years, and we were so pleased to have him join us on the show this week. Andy and Jon discuss the dangers the algorithms pose, the growing trend in hyper-automation and the role of TikTok in all of...

In this week’s eCommentary episode, Andy is joined by Adison Clark, the co-founder of fashion brands P&Co and P&Co Women. Adison now works as a brand consultant, advising and growing some of the biggest D2C brands and startups.  Adison talks about his journey growing P&Co and how this brought him to his current role as a brand specialist and creative strategist.  Learn how brands can t...

Welcome back to eCommentary! This week, we welcomed Mila Hvilshøj, Marketing Manager of Domino's Denmark to the show to hear all about their latest 'anti-marketing' campaign. Tune in to hear all about why one of the largest pizza brands on the planet decided to give themselves a one-star review on Trust Pilot and how they're working to futureproof an iconic brand. As always, if you’re enjoying eCo...