From the Yellow Chair

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Devorah Jakubowsky from the Texas Air Conditioning Contractor's Association or T.A.C.C.A. They discuss how this organization advocates for contractors through legislation and the licensing agency.   If you enjoyed this chat From the Yellow Chair, co...

Send us Fan Mail A quick Sip in the Lemonade Stand with Crystal and Emily. They are talking about the Dos and Don'ts of being successful in marketing from an owner's standpoint.  Sip some lemonade with us to learn: • How to focus on the right things • Balance between micromanaging and lack of managing • Battle of being Indecisive vs. Decisive • How to rally advisors NOT troops If you enj...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Jack and Sabrina Westenbarger and they discuss how a mascot can set your company apart. If you would like to know more about mascots and how to get one for your company reach out to us at hello@lemonseedmarketing.com. For further information and ideas for your mascot and how to utilize them to the fullest extent feel f...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Lori Tschohl from Eagle Heating and Air. They discuss how to be an entrepreneur that mentors and empowers your team.   If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Jenn Schulte from Trusted heating and cooling solutions and Jenn Shue from Barbosa plumbing and air conditioning. They discuss how marketing mentality differs from an owner to a manager.  If you enjoyed this chat From the Yellow Chair, consider joining o...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Bridgette Miller, Lori Tschohl, Jaimee Gammon, Jackie Sorensen, Madeline Hughes, and Erika Mosteller, each with a unique question for our Yellow Chair. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Sharon Mayes, Account Manager Lead at Lemon Seed Marketing. Automating Emails are a great way to get engagement from your current customer base. Sip some Lemonade with us to learn: • How to build a welcome series for subscribers • How to automate emails to make marketing simpler • Choose the right content for your emai...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by the Community Marketing Coordinator for McWilliams and Son, Kim Fancher. Kim has experience working in the Lufkin community to better the brand presence for McWilliams and Son in the Lufkin, TX, area. Community Marketers are a great role to fill when looking to fight a larger competitor in your area, or have a skilled...

Send us Fan Mail Solo in the Lemonade Stand is Emily talking about all things promotional products and employee engagement. Have you ever received a mug, or hat, or pens from a convention or local event? Maybe these ideas didn't really pop-out to you? This episode will give you some ideas to make promotional products that will stick in the minds of your customers and team. Sip some Lemonade w...

Send us Fan Mail Solo in the Lemonade Stand, Crystal talks about healthy leadership within an organization. The importance of consistency, candid discussion, and empathy when required should all be built-in as a leader. Focusing on the opportunity to coach and propel your employees towards a more productive workplace. Sip some lemonade with Crystal and learn: • How to be Candid but Caring • How to...

Send us Fan Mail In the Lemonade Stand, Crystal and Emily discuss the importance of building a successful marketing funnel to reach new and existing clients. Starting broad can be tricky to pick your target audience and find exactly who you are wanting to start with. Sip some lemonade with us and learn: • What a Marketing/Sales Funnel is • How to start a successful funnel • How to empower your tea...

Send us Fan Mail In the Lemonade Stand, Crystal and Emily discuss how to maximize your Marketing Budget in 7 steps. Starting with using a strong CRM Software, looking back on your historical data to make Marketing decisions is extremely important. Sip some lemonade with us and learn: • How to maximize your marketing budget •How to track your spending year-over-year • Strategies to calculate averag...

Send us Fan Mail From The Yellow Chair, Crystal and Emily discuss how to develop an effective marketing plan. It is not just discounts and special offers. Yes, these are important, but there is more to it than that. When a system is built to help your contractors succeed, that is when you will see a difference. Sip some Lemonade with us today as we discuss: • Setting Goals for your Marketing Plan...

Send us Fan Mail From The Yellow Chair, Crystal and Emily talk hiring for your business's cultures. Finding the right people, keeping the right people, and losing the ones who aren't a good fit. Culture starts from the top! It will take you (the business owner), your leadership team, and consistency to build a healthy culture at your company. Sip some Lemonade with us today and learn: •...

Send us Fan Mail In the Lemonade Stand we have Crystal and her niece, Ava, talking about a marketing tactic that has spread worldwide and into the hands of kids. Mini Brands . Imagine a ball that you open to find inside, a toy of your favorite brand, company, food item. These Mini Brands , by Zuru Toys , are purchased with a surprise inside and can be collected for amusement. Companies like Disney...

Send us Fan Mail  A quick Sip in the Lemonade Stand with our Creative Director, Emily. Talking about the struggle, ongoing battle that is perfection. The issues that come with pursuing perfection or being comfortable in "Good".  Sip some lemonade with us to learn: • How to push past Good • Get out of your head when it comes to Perfection • How to pursue Great without slowing your process...

Send us Fan Mail In the Virtual Lemonade Stand, Crystal and Emily are joined by Rick and Rachel Sanders from Naturesoft Solutions to discuss Private-Labelling IAQ Products. Indoor Air Quality (IAQ) products are a great stream of revenue that most contractors sleep on or don't put the effort into. In a post-COVID world, consumers are more aware of germs, cleaning solutions, and other preventat...

Send us Fan Mail In the Virtual Lemonade Stand, Crystal and Emily are joined by Tom Peregrino of Service Nation Alliance and his daughter, our very own, McKena Harless. Tom is the VP of Coaching and Training for Service Nation Alliance Premier and tells us in this episode of From The Yellow Chair how important it is to find the right coach for your business. Sip some lemonade with us today and lea...

Send us Fan Mail In the Virtual Lemonade Stand, Crystal and Emily are joined by Ryan and Stephen from Wit Digital to talk about branded Campaigns in the Digital World. Ryan is a strategic-minded Marketing Manager. With a decade of digital marketing experience blended with traditional platforms (Broadcast, Print, Radio), Ryan brings a unique set of skills to the Branding & Converting table. Ste...

Send us Fan Mail Do you track your marketing? How would you know what works if you don't? When you begin any campaign, you make a goal for what you want the results to be. How else would you label it as "Success" or "Failure"? Don't tell us you go off of your gut feeling! Today, From The Yellow Chair, Crystal and Emily talk about unique ways to maximize your tracking...

Send us Fan Mail From The Yellow Chair, Emily is joined by a very special guest, her husband, Chris Fleniken! An unpredicted entrepreneurship story similar to a lot of our contractors, Chris has built a business that helps people produce a brand beyond their logo. Bringing knowledge and experience through changes in the advertising industry, Chris has learned to pivot, adapt, and share his failure...

Send us Fan Mail From The Yellow Chair, Crystal shares the marathon strategy of how to stay organized with your Social Media Strategy. The intentionality you need to keep posting and keep growing. Social Media Planning does not need to be a HUGE daunting task, but actually small sips to consume the whole lemonade that is your STRATEGY.  Sip some Lemonade with us and learn: Difference between Organ...

Send us Fan Mail PPC 1-2-3. Are your Pay-Per-Click ads efficiently providing your company leads? Or is there wasted ad spend that needs a quick tune-up? Find out on our very special 30th episode in the Lemonade Stand with ServiceTitan Marketing Pro Team Members, Johnny Wenzel, and Dylan Kessler. Listening to this episode you will learn: Specific Goals To Set For Your PPC Ads How To Track PPC Campa...

Send us Fan Mail Budgeting for your Marketing efforts can be challenging. Where do I begin? How much is too much? Am I spending it in the right places? In the Lemonade Stand, this week is Brad Pesek, CFO of McWilliams & Son Heating, Cooling, & Plumbing. Brad is to the RESCUE to help save your marketing efforts and clear the confusion around beginning a budget. After sipping some lemonade w...

Send us Fan Mail We are HUGE fans of Direct Mail here at Lemon Seed, and we took the opportunity to have Erik Wytrwal from Stochastic Marketing in the Lemonade Stand. Erik has more than a decade of Direct Mail experience and background in the trades. Formerly owning an HVAC company of his own,  Erik experienced the value of having consistent reach through Direct Mail Marketing. By the end of this...