From the Yellow Chair

Send us Fan Mail In the Lemonade stand this week, we have special guest Sarah Vest!  Sarah is the Call Center Manager for McWilliams & Son Heating, Air & Plumbing.  We discuss KPI's, best practices, and all things empowering for your call center team.  From defining what makes up a call center to learning powerful ways to track success, Sarah brings the knowledge to the Lemonade Stand...

Send us Fan Mail Meet Lufkin Linda: A Story of knowing your target market. In the Lemonade Stand, Crystal goes SOLO to tell you 15 Questions You Should Ask Yourself . After listening to this episode, you will know: How to identify your Target Market How to refine your Target Market How to reach your Target Market If you enjoyed this chat From the Yellow Chair, please rate, review, and subscribe fr...

Send us Fan Mail This week we are joined in the Lemonade Stand by Jennifer James, CEO and Founder of Optic Marketing Group.   Jennifer James founded Optic Marketing Group (OMG) in 2017 with a goal of creating a marketing agency that focuses on Transparency and Open Communication with employees and clients. In this episode, we talk LEVEL 2 Digital Strategy and why YOU should not be scared to LEVEL...

Send us Fan Mail In this week’s episode, our hosts get to chat with a leader who knows leadership well. Danielle Putnam, recognized by The News as The Top 40 Under 40, and Service World Expo as the 2021 Woman of the Year, is President of The New Flat Rate, Advisory Board Member and Past President of Women in HVACR, and is the Executive Director of her non-profit, Family Frameworks. Danielle has a...

Send us Fan Mail Back in April, our Founder and Marketing Strategist had the privilege of hosting a panel of rockstar women in the service industry world. They could talk for hours about all things marketing, employee engagement, social media, and life in the trades. We wanted to continue their conversation from LA and bring them into the Lemonade Stand to bring you more advice and information.  C...

Send us Fan Mail As the award-winning Owner & Strategist at Reflective Marketing, Krystal Hobbs has dedicated her career to helping HVAC and home service businesses get known and grow their sales using the power of social media. Growing up with both her father and stepfather working in residential construction, it’s no surprise that Krystal focused her agency to help grow companies in the trad...

Send us Fan Mail “Culture is simply a shared way of doing something with a passion.”– Brian Chesky, Co-Founder, CEO, Airbnb Let’s talk about what company culture even means. Dig deep into the SOUL of your company and really take a good look in the mirror of what you’re doing to really build your company. Company culture can make or break your business so take time to really invest in making it flo...

Send us Fan Mail Sometimes this digital world gets overwhelming, but do not fear! Eric Thomas with Rival Digital chats with our hosts today about the key things that we should use to measure digital success. Eric got his start in the industry as an apprentice for a commercial heating & air conditioning contractor in Virginia. From there, he received a bachelor’s degree in marketing from Wester...

Send us Fan Mail You know what it’s like, you get a song stuck in your head, and all day long you’re singing it. Jingles take the idea of repetition a step further. After hearing a jingle several times as part of a marketing campaign, consumers will often mimic it by humming or singing the tune. We want THAT!! Jingles can take on a life of their own in your market. The result is additional product...

Send us Fan Mail If you don’t know Erica, you are missing out on a service industry guru. Erica Leonor is a passionate leader in the Home Services Industry. She is a national speaker, trainer, and sales coach for the trades who helps business owners and their companies thrive through her classes and workshops. She loves to help motivate and inspire teams to up-level their lives, relationships, and...

Send us Fan Mail The Lemon Heads have spoken! Recording live questions from our booth at ACCA 2022 in St. Louis and answering on this week's episode.  We cover topics like: How often should you rebrand? What is the future of TikTok for the HVAC Industry? How do I start a social media calendar? Can we put our dog on the side of our van? Thanks to everyone who attended ACCA 2022 and stopped by...

Send us Fan Mail This week Crystal is flying solo in the lemonade stand. In this week’s episode, we talk about what a comprehensive marketing company could be for contractors.  Marketing is a game. A game of strategy, flexibility, and measurability.  We MUST get out of our own way.  We must know where to focus, where to obsess and where to be more lax. We must run the company.  We need to stop let...

Send us Fan Mail The worst feeling is when you feel that you have done all this work with your offers, your website, and your social media… but your team still doesn’t know what is happening. This is our biggest task to tackle with new clients is making sure that what we are working on is communicated to the in-office team.  In this episode, our hosts give you the 4-1-1 on how to give your team th...

Send us Fan Mail “The pink van techs do the job best!” That’s right. Pink van techs are what this episode is all about. Here at Lemon Seed, we have loved working with our clients to transform their business in all aspects. Above & Beyond Service Company is one of our Oklahoma clients.  Jason Brady and Chelsea Myers join our hosts in the Lemonade Stand to chat about all things branding and… pin...

Send us Fan Mail This week.. we are going to talk about how we should approach marketing from an owner’s standpoint! Just like everything when you run a company, how the team reacts to things starts with the leadership team. That is the same with marketing. If your leadership does not value it, neither will your team. Trey McWilliams, owner of McWilliams and Son Heating, Cooling, and Plumbing give...

Send us Fan Mail Today we are answering the real question all contractors want answers to…. How do we get our team on board with all these “cheesy” marketing tactics? Today in the Lemonade stand we have Shea Smith, Operations Manager for the HVAC Division of McWilliams and Son Heating, Cooling, and Plumbing. Shea shares with our listener's advice on how to use marketing to push our team.  It...

Send us Fan Mail Last week Crystal was riding solo, but this week it’s Emily! Have you ever seen a billboard, an advertisement, or even a social media post that made you really feel a connection to the story? Graphic design can do that. Your most important sense is your sense of sight, so with that being said you're naturally, visually drawn to things. In today’s episode, Emily chats about op...

Send us Fan Mail This week Crystal is riding solo! Did you know that there is actually a difference between marketing and advertising? In this episode, Crystal breaks it down layer by layer, it's a piece of cake! Have you ever made a cake and either did not follow directions or messed up a step? Then you kind of just ruined the essence of a cake. It will either not bake correctly or it just i...

Send us Fan Mail Wanna know a little secret? Your in-house customer base is really a treasure chest of hidden gems! In this episode, you will learn how to truly maximize the in-house customer base that you already built a relationship with. If you already have worked with that client and given them a great experience, why not try to recapture that relationship? Listen to all the ways you can maxim...

Send us Fan Mail Want to know how to not just have a company culture, but how to really curate it for your team to flourish? This episode is for you.  In this episode, our hosts chat in the lemonade stand with Pastor Jeremy Yancey from Timber Creek Church in Lufkin, Texas. Jeremy is passionate about not only the importance of strong company culture but cultivating the culture for your team. Jeremy...

Send us Fan Mail This week is short and simple, just a little SIP. Today we are joined with Sharon Mayes, the lead account manager/ trainer here at Lemon Seed Marketing. With Sharon’s years of experience, she shares some tips and tricks on responding to reviews and how to get more for your company.  Make sure to download the scripts for responding to reviews! Sharon provided us with a ton and we f...

Send us Fan Mail Do you ever find yourself being a part of all these benefit programs? First, you have your favorite coffee shop then you have your favorite retail store all because you wanted that initial discount. Well, even service companies have membership programs and to a consumer.. they are really beneficial. In this episode, we talk about maintenance programs and how we, as contractors, co...

Send us Fan Mail For our 5th episode, we are bringing your FIVE ways to use social media to build trust. We are joined by one of our Account Managers here at Lemon Seed, Mckena Harless. Mckena was the guru of all social media for her father’s company, Daffan Mechanical in Granbury, Texas.  In this episode, Mckena shares with us these five points: Be transparent and real Videos are always helpful i...

Send us Fan Mail You’ve set up your Google My Business account, but now you’re wondering how to get the most out of it? In this episode, we are joined by Colleen Keyworth, Director of Sales & Marketing for Online Access. Colleen collaborates with our hosts on breaking down how to truly get the most out of your GMB. If you enjoyed this chat From the Yellow Chair, please rate, review, and subscr...

Send us Fan Mail In this episode, we are joined by Commercial Bank of Texas’ Business Development Officer, Michelle Briley. We tell you our insight and key points on how having a community marketer on your team can really take your marketing to the next level.  With years of experience on this subject, our hosts discuss with Michelle the following questions and how to really maximize the power and...