From the Yellow Chair

Send us Fan Mail In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Steve VanHorn from Bonsky Heating and Cooling and Simpson Salute Heating and Air. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive int...

Send us Fan Mail In the virtual Lemonade Stand, Crystal is on location in Austin, TX for ServiceTitan's Marketing for the Trades Summit! They are joined by Dennis Ayotte from LeadHub and Juan Rendon from HomeX Plumbing. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Redding from Levergy and Blue Collar CEO! They discuss the strategy behind SEO, the weight of content on your website, and how to "play the digital game". If you would like to learn more about Ryan and Levergy, you can check out their website https://www.levergy.io/ If you enjoyed this chat From the Yell...

Send us Fan Mail In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Janeen Norquist from Just In Time Heating, Air Conditioning, Plumbing, & Remodeling! They discuss the value of working in your community, the dynamic of working with family and utilizing a mascot to spread your company's message. If yo...

Send us Fan Mail In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation! They discuss navigating your business' finances, organizing your marketing spend, and harnessing your resources to make sense of your numbers. If you would like to get in touch with Kim, her email address is...

Send us Fan Mail In this special release from the virtual Lemonade Stand, Crystal and Emily take a deep dive into being working moms! In celebration of Mother's Day, we're talking all about motherhood, kids, and our hosts' advice for working parents. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you ca...

Send us Fan Mail In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Carol Longacre from Service Nation! They discuss the benefits of being involved in your trade associations, various success stories in associations, and the power of networking and making connections. If you would like to get in contact with Ca...

Send us Fan Mail In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Michelle Hogan from Dynamic Air Quality Solutions! They discuss the importance and value of marketing and training for IAQ, helping customers understand the benefits of air quality products and a personal testimony from Michelle about the power...

Send us Fan Mail In the virtual Lemonade Stand, we are live from Service Nation's International Roundtable in Nashville, TN. Crystal and Emily talk to Kim Martin from Service Nation and Trapper Barnes from Infinity Texas Air! They discuss the impact an emphasis on community marketing has had on their business, the steps they took to get to that point, and ways you can help your community thro...

Send us Fan Mail In this special release from the virtual Lemonade Stand, Crystal talks about Lemon Seed's newest endeavor, Juiced! Learn how the Juiced program can help bolster your marketing strategy, provide creative insight, and cultivate a valuable community. Head over to our website to sign up for Juiced - the first class airs on May 3, 2023. Remember to use the discount code FROMTHEYEL...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Jackie Aubel from ServiceTitan's "Toolbox for the Trades"! They discuss their most memorable guests, curating a company culture, and what it's like being on the other side of the mic. To read more about the story referenced in this episode, check out this article here . Be sure to listen to Toolbox...

Send us Fan Mail In the virtual Lemonade Stand, Emily is joined by Rachel Frary, the brand communications specialist from Lemon Seed Marketing! They discuss their paths to a creative career, advice for younger artists, and what goes into their daily projects. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can rece...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Lisa Forrest from Contractor Commerce! They discuss the benefits and challenges of e-commerce in the trades and what Contractor Commerce can do for your business. If you want to get in touch with Lisa to learn more about e-commerce, her phone number is (619) 890-8200 and her email address is lforrest@contractorcommerce...

Send us Fan Mail In the virtual Lemonade Stand, Crystal is joined by Kristen Kendrick from Lemon Seed Marketing! They discuss motivating your clients, developing trust, and what it's like having a bird's eye view of a client's business. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive excl...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Andrew Hall and Jared Rowe from McWilliams and Son Heating, Cooling, and Plumbing. They discuss the creation of their Home Service Academy, how future techs are trained, and the impact and potential success of a career in the trades. If you would like more information about the Home Service Academy, check out this vide...

Send us Fan Mail In the virtual Lemonade Stand, Crystal goes solo to discuss urgency in the workplace, cultivating empathy, and ways to navigate bad reviews or relationships. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming...

Send us Fan Mail In the virtual Lemonade Stand, Emily goes solo to discuss personal branding, steps to take to identify and develop your community perception, and how to market your newly-created company image. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful dow...

Send us Fan Mail In the virtual Lemonade Stand, Crystal goes solo to talk about community engagement, why it matters, and how it can help expose people to your brand, business, and message. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadables, and updat...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Brittany Murphy from One Thing Marketing! They discuss SEO and what contractors need to know about it. If you would like more information on Brittany Murphy, visit onethingmarketing.net and book a call with them today to learn more about how SEO can help you grow your business. If you enjoyed this chat From the Yellow...

Send us Fan Mail In the virtual Lemonade Stand, Crystal is joined by Dan Dowdy from Built For The Trades! They discuss how leadership and accountability can help improve your business. If you would like more information on Dan Dowdy, visit builtforthetrades.com and book a call with them today to learn more about their leadership tools and certifications. If you enjoyed this chat From the Yellow Ch...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Paul Redman from Contractor Commerce! They discuss ways for contractors to get involved in the E-commerce space and the different strategies around it. If you would like more information on Contractor Commerce, visit contractorcommerce.com and schedule a demo to see how they can help your business grow in E-Commerce. I...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Ryan Fenn from Chiirp! They discuss ways to rehash leads using automation in your digital marketing. If you would like more information on Chiirp, visit Chiirp.com. All FYTC listeners get a special deal when signing up with Chiirp. Send an email to Justin, who is the Director of Partnerships, at Justin@chiirp.com to ge...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Brianna Skiffington from Ad Leverage. They discuss the common mistakes that contractors make with their digital marketing. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of helpful downloadabl...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are on location at the Women of HVACR Conference in Arizona. They are joined by Kelly Rowlett Presgrave from Work with your Handz.  This recruiting company specializes in finding anyone that a service company might need from skilled technicians, HR & Marketing Reps, and even customer service reps. If you would like more informat...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Angie Snow with Service Titan. They discuss the role of a Customer Service Representative and how they can impact your business. For further information and training, Angie has a training platform called Go Time Success Group as well as training classes at Servicetitan.com for C.S.R.s, Dispatchers, and Call Center Mana...