From the Yellow Chair

Send us Fan Mail How often do we overlook the power of local visibility and personal interactions in building a brand? In the virtual Lemonade Stand, Crystal is riding solo to unravel the potential of community-based marketing and traditional advertising techniques in creating brand awareness, highlighting how a boots-on-the-ground strategy and involvement in local events can help your brand conqu...

Send us Fan Mail Get ready for an enlightening journey through the world of customer service as we welcome Brigham Dickinson from Power Selling Pros into our cozy yellow chair. This is an episode you can't afford to miss as Brigham unleashes his wealth of knowledge on transforming call centers into profit powerhouses. 2:15 - Brigham, Power Selling Pros, and Something to Give 7:30 - Biggest St...

Send us Fan Mail Are you ready to give your marketing performance an end-of-the-year checkup? In the virtual Lemonade Stand, Crystal is flying solo, reviewing past strategies, evaluating their success, and laying the groundwork for an explosive new year in business. We'll pull back the curtain on the crucial act of analyzing financial reports and contracts and explore how to effectively use t...

Send us Fan Mail In the virtual Lemonade Stand, it's our 100th episode! Crystal and Emily take some time to sit down and reminisce on past guests, their own experiences creating the podcast, and what you can look forward to in 2024. Check out some of the episodes mentioned: Michelle Briley • Colleen Keyworth • Shea Smith • Trey McWilliams • Tom Peregrino and Mckena Harless • Wit Digital • Chr...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily discuss absorbing the tips, tricks, and lessons you've learned after a show or conference! They talk about the following topics: 0:30 - How Do You Even Do It? 2:15 - Netting Your Networking 11:15 - Working on Implementation 14:50 - Tackling the Toss-Out 21:50 - Bringing Everything Together If you enjoyed this chat From the Yell...

Send us Fan Mail In the virtual Lemonade Stand, Crystal is flying solo to talk about being flexible and involved with the different branches of your marketing plan! She discusses the following topics: 0:30 - Understanding Expectations 1:20 - Tackling Your Digitals 6:00 - Looking Through Paid Advertising 10:00 - Pumping Up Your Social Media 14:50 - Diving into Direct Mail 19:30 - Running Flexibilit...

Send us Fan Mail In the virtual Lemonade Stand, Emily is flying solo to talk about a business's marketing JENGA puzzle! She discusses the following topics: 1:10 - The Customer Journey (J) 8:50 - Evoking Emotion in Your Brand (E) 13:20 - Finding a Niche in Your Market (N) 18:05 - Growth in Functionality and Scalability (G) 24:00 - Building Trust through Authenticity (A) If you enjoyed this cha...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Khadija Head from Head's Plumbing! They discuss the following topics: 1:00 - Khadija's Background 5:35 - Navigating a Family Business 8:15 - Diving into the History of Head's Plumbing 13:00 - Considerations During the Rebrand Process 17:00 - Developing an Authentic Brand Story 19:00 - A Genuine Family Pr...

Send us Fan Mail In the virtual Lemonade Stand, Emily is flying solo and talking about developing your company's culture among your employees. She discusses the following topics: 1:10 - Lemon Seed's Culture and Foundation 4:10 - Fostering Trust in Your Company 6:45 - Transparency to Your Team - Getting Involved 10:20 - Conquering Consistency Pitfalls 15:10 - Nurturing Empathy in Your Day...

Send us Fan Mail In the virtual Lemonade Stand, Crystal is flying solo and going over all things community! She discusses the following topics: 0:50 - What Does Community Really Mean? 3:00 - Community Stories and Examples 7:15 - Translating to Technicians 8:20 - Communities Within Communities 10:20 - Creating Leadership and Authority 13:00 - Your Brand Experience 16:15 - Engaging Locally 19:30 - F...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily talk about developing your home service marketing plan using three easy-to-follow guidelines. They discuss the following: 1:00 - Easy Keys to Marketing Success - 3 Steps 3:30 - Being Memorable with Your Brand 13:00 - Being Discoverable, Nimble and Innovative 20:30 - Being Fosterable and Growing Your Existing Customers 31:00  - Bring...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily talk about brand communities, developing your identity, and curating raving fans ready to go to bat for your business! They discuss the following topics: 0:30 - What's a Brand? 3:20 - Biggest Mistakes - Fear Factor 13:55 - Going Beyond the Logo 26:30 - What Do We Do Now? If you enjoyed this chat From the Yellow Chair, consider...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics: 0:35 - Defining Your Brand Statements 5:00 - What's Lemon Seed's Mission? 7:00 - Diving Deeper & Crafting Your Own Mission 11:00 - The Impact of Your Vision Statement 16:50 - Our...

Send us Fan Mail In the virtual Lemonade Stand, Emily is joined by Josh Weaver from Ad Leverage! They discuss the following topics: 0:50 - Josh's Storytelling Background 7:50 - Brand Representation versus Agency Work - Your Marketing Friends! 10:00 - What's New with Ad Leverage 13:00 - Common Contractor Mistakes in Social Media 18:00 - Improvements through Data and Software 23:00 - Trans...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Matt DiBara from The Contractor Consultants! They discuss the following topics: 0:45 - Introductions 2:45 - Getting Through Recruitment "Noise" 6:30 - Strategies Old and New 9:15 - Hiring Strategy Steps and Terms 17:30 - Trends in the Recruitment Landscape 20:30 - Action Items For Your Strategy 24:30 - All Ab...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined once again by Trey McWilliams from McWilliams Heating, Cooling & Plumbing! They discuss the following topics: 1:10 - Getting Started in the Private Equity Space 3:25 - Finding the Right Fit 6:10 - What to Consider When Selling 10:30 - Picking Your Partners 18:10 - Focusing on the Now for the Future 21:00 - Getting You...

Send us Fan Mail In the virtual Lemonade Stand, Crystal is on location in Draper, UT for ServiceTitan's Marketing for the Trades Summit! She is joined by Frank Kuhn and Alan Dunmire from Kuhn's Heating & Air. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade" where you can receive exclusive interviews, our bank of...

Send us Fan Mail In the virtual Lemonade Stand, Emily is joined by Yanessa Berdecia from Lemon Seed Marketing! They discuss the following topics: 2:00 - Yanessa's Design Background 5:00 - Making Contractors Creatively Stand Out 11:10 - The Opportunity to Rebrand 15:00 - Brand-able Words 16:40 - Case Studies and Examples 23:00 - Advice to the Bold If you want to check out the example reference...

Send us Fan Mail In the virtual Lemonade Stand, Emily is joined by Ryan Nemetz from Yelp! They discuss the following topics: 3:30 - Getting to Know Yelp 6:40 - All About the Yelp Community 13:20 - Navigating Yelp as a Consumer 15:10 - Free of Charge Tactics 18:30 - Insights for a Service-Based Business 21:00 - Next-Level Tools for Home Service Companies 25:00 - Final Thoughts If you would like to...

Send us Fan Mail In the virtual Lemonade Stand, Emily is joined by Ryan Chute from Wizard of Ads! They discuss the following topics: 0:43 - Ryan's Background and Wizard of Ads 2:58 - Finding the Inspirational "Nugget" 9:40 - Marketing and Operational Success 12:20 - Curating Your Raving Fans 18:14 - Our Favorite Campaigns 25:30 - The Danger of Decision Committees 30:29 - Courage in...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics: 2:47 - Bringing Life to Your Offers 6:38 - Language and Wording in Your Brand 8:00 - Hopping on Social Media Trends 10:10 - Using and Utilizing a Mascot 12:30 - Paying Attention to Your Community 15:00 - Cr...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily talk about assembling the ingredients in your marketing "cake"! They discuss the following topics: 1:40 - Foundational Pieces and Your Cake 4:30 - Where Do You Start? Start with SEO! 10:20 - Letting Customers Get to Know You Online 14:04 - The Power of an Invested Brand 18:40 - Elevating with Extras 22:05 - Depending On Yo...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Terry Nicholson from Praxis S10! They discuss the following topics: 1:30 - All About Terry Nicholson 5:15 - The Biggest Mistake Contractors Make 1 5:30 - Getting Started the Right Way 20:00 - How Does Praxis S10 Help Contractors? 30:30 - Does Praxis S10 Work? If you would like to get in touch with Terry, visit contract...

Send us Fan Mail In the virtual Lemonade Stand, Crystal is once again joined by her niece, Ava! They discuss the following topics: 1:30 - Being Engaging and Entertaining on TikTok 3:30 - Trending on TikTok Now - and How to Use Trends in Home Services 5:30 - Editing and Transitions 7:00 - Learning from the Kids 8:30 - Video Content and Contractors If you enjoyed this chat From the Yellow Chair, con...

Send us Fan Mail In the virtual Lemonade Stand, Crystal and Emily are joined by Heather Ripley from Ripley PR! They discuss the following topics: 4:00 - Marketing vs. Advertising 7:53 - Tips on Getting Your PR Noticed 11:33 - Resonating with Your Community 18:50 - How PR Has Changed Over Time 23:40 - Handling a Crisis 27:26 - Preventing a Crisis From Taking Off If you would like to get in touch wi...