From the Ground Up

In this From the Ground Up™ episode, host Karol Weyman talks with Jameson Allen of Flash Weather AI to learn about how they are redefining what weather forecasting can do for professionals working outdoors. Jameson explains what sets Flash Weather AI apart from traditional forecasting, including a deep look at lightning prediction, which supports outdoor workers by helping them stay safer and plan...

In this From the Ground Up™ episode, host Karol Weyman sits down with Jameson Allen of Flash Weather AI to discuss weather-related risks on the jobsite. The conversation unpacks the biggest threats outdoor laborers face and how those risks are currently defined. They examine OSHA's standards for weather-related safety, questioning whether they fully reflect real-world conditions. Jameson explains...

In this From the Ground Up™ episode,  host  Karol Weyman welcomes  Sherwin-Williams  Assistant Product Manager Dan Hedberg for an insightful conversation that  examines  the growing demands contractors face as outdoor spaces evolve into high-traffic, high-exposure environments.  They will  explore how coatings built for durability, chemical resistance and clean aesthetics can support better perfor...

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In this episode of From the Ground Up™, host Karol Weyman sits down with Todd Pieri, Steve Barnes and Michael Krause from AquaStar Pool Products to explore who they are as a company and the story behind their commitment to innovation and water safety. The conversation dives into why compliance and regulations matter, how AquaStar continues to lead the industry in safety standards and what that mea...

In this From the Ground Up™ episode, host karol Weyman welcomes John Kenney of Cotney Consulting Group for an insightful conversation on the future of outdoor living construction. Together, they unpack the trends shaping contractor success—from operational excellence and workforce challenges to rising customer expectations. John shares practical, experience-driven strategies contractors can use to...

In this From the Ground Up™ episode,  Karol Weyman  sits down with Rob Murray of Intrigue Media to discuss insights from 202 5 's shifting digital marketing landscape, from the rise of AI tools like ChatGPT to trends in sustainability and the evolving role of Google Ads. Home improvement pros will love this episode as it is packed with actionable tips to help you dominate in 202 6 . Learn how to r...

In this  episode of  From the Ground Up™ episode,  host  K arol  Weyman welcomes  Amy Lintern from Heritage as they  preview next week's  Irrigation Show in New Orleans   and discuss why  it's  a key event for the industry. Amy shares what's trending in irrigation, what attendees should look for this year and what Heritage will be  showcasing  at their booth, including details on the  Heritag e  b...

In this From the Ground Up ™ episode, Karol Weyman sits down with Cindy Code, a leading voice in the green industry, to explore their journey, from early beginnings to becoming a trusted advocate for healthier outdoor spaces. The conversation dives into the evolution of the green industry, the founding of Project EverGreen , and how its mission to build greener, more connected communities is creat...

In this From the Ground Up™ episode, Karol Weyman sits down with Trent Cotney of Adams and Reese to dive into some of the biggest issues shaping today's contracting businesses. From navigating vegetation and plant management contracts to staying compliant with OSHA heat illness regulations, the conversation covers real challenges contractors face on the ground. We explore the role of PPE in keepin...

In this episode of From the Ground Up , host Karol Weyman sits down with Rachel Mohorn and Brittainy Klein from the Heritage Family of Companies—Premier Sponsor of outdoorcoffeeshop.com—to talk about what it means to lead, support and innovate in the outdoor construction space. Rachel and Brittainy share their perspectives on industry trends, the growing demand for outdoor living solutions and how...

In this episode of From the Ground Up , host Karol Weyman chats with Megan Magana about the excitement surrounding the 2025 International PSP/Deck Expo , the must-attend event for the pool, spa and outdoor living industries . As the show manager for PSP/Deck Expo, Magan dives into what attendees can expect from world-class education and hands-on demos to unmatched networking and a first look at th...

Welcome to the premiere episode of From the Ground Up , the official podcast of OutdoorCoffeeShop ™ , where we dig into the trends, tools and transformations shaping the outdoor living construction industry. In this kickoff episode, co- hosts Heidi J. Ellsworth and Karol Weyman share the story behind OutdoorCoffeeShop.com and how this digital community is elevating contractors in hardscaping, pool...