From the Ground Up

In this From the Ground Up™ episode, host Karol Weyman sits down with Manny Velez and Chris A. Loaiza of Sherwin Williams H&C to introduce the H&C Pro Series and explain what contractors need to know about professional-grade concrete systems. They discuss who these products are designed for, what distinguishes them from products found on the shelf and how two-component systems work. Listen...

In this From the Ground Up™ episode, host Karol Weyman sits down with Barry Campbell and Dennis Behreandt from K9 Fasteners to discuss mental health and resilience in the trades. They explore the pressures facing contractors, the importance of creating supportive workplace cultures and practical ways roofing professionals can strengthen resilience across their teams. Listeners will learn how open...

In this OutdoorTalk™, Karol Weyman is joined by Dean Curtis, the CEO of Ingage and we will discuss how the best teams are using Ingage to ensure their sales teams are ready to win when they arrive at the home. Ingage is a platform for sales readiness. Join them to explore how interactive presentations can help contractors communicate value, improve productivity, strengthen customer confidence and...

In this From the Ground Up™ episode, host Karol Weyman sits down with Lauren Siscon, vice president of digital for Heritage Pool and Landscape, to explore what a practical digital roadmap looks like for contractors, designers and service-based businesses in the pool and landscape industry. From websites and CRM systems to personalization, automation and customer data, this conversation breaks down...

In this From the Ground Up™ episode, host Karol Weyman is joined by Michael Krause of AquaStar Pool Products to talk about the Golden Ticket . Join them as they discuss a unique opportunity for pool industry professionals to visit AquaStar's World Headquarters in Ventura, California. The promotion names seven grand prize winners, each with a guest, for an all-expenses-paid trip planned for early D...

In this From the Ground Up™ episode, host Karol Weyman sits down with Megan Magana, s how m anager for the International Pool Spa Patio and Deck Expo, to talk about this year's e xpo and what attendees can expect from one of the industry's leading events. They discuss why the expo is such an important gathering place and what makes this year's event especially exciting and how contractors, manufac...

In this From the Ground Up™ episode, host Karol Weyman sits down with Rob ert Bowers P. Eng. , VP of E ngineering – Hardscapes for the Concrete Masonry and Hardscapes Association (CMHA), to talk about Hardscape North America and why it is such an important event for the hardscape industry. They discuss how the show brings co ntractors , manufacturers, suppliers and industry leaders together to exp...

In this OutdoorTalk™, Karol Weyman is joined by Logan Barker and Jamie Jaramillo from Noble Tile, along with John Zaprala from Heritage Landscape Supply Group, to explore how tile, hardscapes and pool design work together to create exceptional outdoor living environments. The discussion will cover pool finishes, waterline tile, coping, decking materials, outdoor living trends, installation best pr...

In this From the Ground Up™ episode, host Karol Weyman chats with Michelle Cooke, director of channel management for Heritage Pool Supply Group and shares how Heritage Pro Service is helping pool service professionals build stronger, more profitable businesses. From rewards and branch support to training opportunities and industry connections, the conversation explores how service companies can ga...

In this From the Ground Up™ episode, host Karol Weyman is joined by Todd Pieri of AquaStar for a conversation on why pricing stability has become a critical advantage for pool contractors. Together, they explore the challenges builders and service professionals face in today's market, how predictable pricing helps contractors plan with confidence, and why shifting the conversation from upfront cos...

In this From the Ground Up™ episode,  host  Karol  Weyman  sits down with John Kenney, from Cotney Consulting Group, to break down the legal, safety and compliance changes affecting contractors and outdoor construction projects. From labor laws and licensing requirements to insurance, liability, environmental  rules  and local zoning restrictions, they discuss the areas that can have the biggest i...

On this  OutdoorTalk ™ , host Karol Weyman sits down with Luis Andrade of Heritage Landscape Supply Group to discuss the tools and strategies helping landscape professionals make every drop count. From smart controllers and drip irrigation to rain sensors, drainage solutions and low-water landscape design, this conversation will explore how contractors can improve irrigation performance while supp...

In this  episode of  From the Ground Up™,  host  Karol  Weyman  is joined by Ste ven Barnes of  AquaStar  to   break down the  pool pump  equipment pad and show contractors how smart decisions can save energy, cut  costs  and impress clients. From hydraulic efficiency and plumbing choices to variable speed pumps and hidden energy drains,  Steven  cove r s  the pitfalls that can eat into profits. T...

In this From the Ground Up™ episode,  host  Karol  Weyman  talks with Tremco CPG waterproofing expert s  about the challenges of protecting planters, fountains, rooftop amenity  decks  and other high-risk spaces. From ponding water and drainage issues to added structural weight and long-term maintenance, the conversation offers practical insight for contractors, facility managers,  owners  and des...

In this episode of From the Ground Up™, host Karol Weyman talks with Hurley Fox of Fox & Partners about the financial challenges and opportunities contractors face while growing their businesses. Hurley shares common financial mistakes outdoor contractors make, strategies for managing cash flow during busy and slow seasons and ways to better understand project profitability. The conversation also...

In this episode of From the Ground Up™, host Karol Weyman is joined by  Garrett Bastardi  to explore how Flash Weather AI is bringing turf-focused intelligence to agronomy and  grounds  management. The conversation looks at what makes the company's turf agronomy system unique, why traditional forecasting tools do not always meet the needs of turf professionals and how a more specialized toolkit ca...

In this  OutdoorTalk   webinar ,  Karol Weyman is joined by Jeffery Wells  from   Super- Krete  to   examine how   contractors can  elevate their hardscape projects by incorporating colorants, stains,  textures  and sealers. With a focus on transforming patios, walkways and other outdoor surfaces into premium-looking spaces, experts will share tips on choosing the right materials and techniques, a...

In this From the Ground Up™ episode,  host  Karol  Weyman  sits down with Chris A. Loaiza of Sherwin Williams H&C,  to talk about the critical role surface preparation plays in outdoor concrete projects. From improving coating performance to saving time on the jobsite,  ConcreteReady  products are helping contractors work smarter and deliver longer-lasting results. Tune in to hear how the right pr...

In this From the Ground Up™ episode, host Karol Weyman sits down with John Kenney of Cotney Consulting Group to break down one of the most expensive and stressful realities contractors face: construction claims and disputes. From payment conflicts and scope creep to documentation breakdowns and stalled projects, disputes can drain cash flow and damage relationships. John shares practical strategie...

In this From the Ground Up™ episode, host Karol Weyman is joined by Barry Campbell, of Campbell Contracting LLC and K9 Fasteners, to dig into the origin of K9 Fasteners and how a contractor-driven idea became a brand focused on strength, reliability and real-world performance. Learn what sets these fasteners apart, where they shine on decking, fencing and exterior builds, and why more crews are ma...

In this  OutdoorTalk ™, Karol Weyman is joined by Scott Higginbotham from Stain-Proof by Dry-Treat to  talk about  the effects of winter weather on outdoor masonry and how to bring it back to life for spring. Together, they explore the residues winter leaves behind — from mold and organic staining to salt,  oil  and rust — and why thorough cleaning is critical before any protective treatment. The...

In this From the Ground Up™ episode, host Karol Weyman sits down with Peter Daich, president of Daich Coatings, to explore how to transform and protect outdoor concrete surfaces. Peter shares an overview of Daich Coatings' 40-year history of creating innovative stone coatings, high-performance paints and architectural maintenance products.  Listeners will learn about essential prep and repair solu...

In this From the Ground Up™ episode, host Karol Weyman sits down with Mark Petri, owner of Petri Building and Design, to talk about jobsite insights on why fastener choice matters more than most contractors realize — from corrosion resistance and structural strength to installation speed. Drawing on firsthand experience with K9 Fasteners, he explains how the right hardware can expand design possib...

Join Karol Weyman for the launch of OutdoorTalk™ in a dynamic conversation with Brittainy Klein and Rachel Mohorn from Heritage. Together, they'll discuss why a connected digital platform is essential to the growth of the outdoor living industry and how OutdoorCoffeeShop.com unites contractors, distributors and manufacturers through education, authentic storytelling, influencer partnerships and ye...

In this From the Ground Up™ episode, host Karol Weyman sits down with Cotney Consulting Group legal expert John Kenney to unpack the contract mistakes that are still costing contractors serious money in 2026. From vague scopes of work and poorly written change orders to payment disputes and subcontractor agreements that unravel under pressure, this conversation delivers practical insight contracto...