From the Ground Up

In this From the Ground Up™ episode,  host  Karol  Weyman  talks with Tremco CPG waterproofing expert s  about the challenges of protecting planters, fountains, rooftop amenity  decks  and other high-risk spaces. From ponding water and drainage issues to added structural weight and long-term maintenance, the conversation offers practical insight for contractors, facility managers,  owners  and des...

In this episode of From the Ground Up™, host Karol Weyman talks with Hurley Fox of Fox & Partners about the financial challenges and opportunities contractors face while growing their businesses. Hurley shares common financial mistakes outdoor contractors make, strategies for managing cash flow during busy and slow seasons and ways to better understand project profitability. The conversation also...

In this episode of From the Ground Up™, host Karol Weyman is joined by  Garrett Bastardi  to explore how Flash Weather AI is bringing turf-focused intelligence to agronomy and  grounds  management. The conversation looks at what makes the company's turf agronomy system unique, why traditional forecasting tools do not always meet the needs of turf professionals and how a more specialized toolkit ca...

In this  OutdoorTalk   webinar ,  Karol Weyman is joined by Jeffery Wells  from   Super- Krete  to   examine how   contractors can  elevate their hardscape projects by incorporating colorants, stains,  textures  and sealers. With a focus on transforming patios, walkways and other outdoor surfaces into premium-looking spaces, experts will share tips on choosing the right materials and techniques, a...

In this From the Ground Up™ episode,  host  Karol  Weyman  sits down with Chris A. Loaiza of Sherwin Williams H&C,  to talk about the critical role surface preparation plays in outdoor concrete projects. From improving coating performance to saving time on the jobsite,  ConcreteReady  products are helping contractors work smarter and deliver longer-lasting results. Tune in to hear how the right pr...

In this From the Ground Up™ episode, host Karol Weyman sits down with John Kenney of Cotney Consulting Group to break down one of the most expensive and stressful realities contractors face: construction claims and disputes. From payment conflicts and scope creep to documentation breakdowns and stalled projects, disputes can drain cash flow and damage relationships. John shares practical strategie...

In this From the Ground Up™ episode, host Karol Weyman is joined by Barry Campbell, of Campbell Contracting LLC and K9 Fasteners, to dig into the origin of K9 Fasteners and how a contractor-driven idea became a brand focused on strength, reliability and real-world performance. Learn what sets these fasteners apart, where they shine on decking, fencing and exterior builds, and why more crews are ma...

In this  OutdoorTalk ™, Karol Weyman is joined by Scott Higginbotham from Stain-Proof by Dry-Treat to  talk about  the effects of winter weather on outdoor masonry and how to bring it back to life for spring. Together, they explore the residues winter leaves behind — from mold and organic staining to salt,  oil  and rust — and why thorough cleaning is critical before any protective treatment. The...

In this From the Ground Up™ episode, host Karol Weyman sits down with Peter Daich, president of Daich Coatings, to explore how to transform and protect outdoor concrete surfaces. Peter shares an overview of Daich Coatings' 40-year history of creating innovative stone coatings, high-performance paints and architectural maintenance products.  Listeners will learn about essential prep and repair solu...

In this From the Ground Up™ episode, host Karol Weyman sits down with Mark Petri, owner of Petri Building and Design, to talk about jobsite insights on why fastener choice matters more than most contractors realize — from corrosion resistance and structural strength to installation speed. Drawing on firsthand experience with K9 Fasteners, he explains how the right hardware can expand design possib...

Join Karol Weyman for the launch of OutdoorTalk™ in a dynamic conversation with Brittainy Klein and Rachel Mohorn from Heritage. Together, they'll discuss why a connected digital platform is essential to the growth of the outdoor living industry and how OutdoorCoffeeShop.com unites contractors, distributors and manufacturers through education, authentic storytelling, influencer partnerships and ye...

In this From the Ground Up™ episode, host Karol Weyman sits down with Cotney Consulting Group legal expert John Kenney to unpack the contract mistakes that are still costing contractors serious money in 2026. From vague scopes of work and poorly written change orders to payment disputes and subcontractor agreements that unravel under pressure, this conversation delivers practical insight contracto...

In this From the Ground Up™ episode, host Karol Weyman talks with Jameson Allen of Flash Weather AI to learn about how they are redefining what weather forecasting can do for professionals working outdoors. Jameson explains what sets Flash Weather AI apart from traditional forecasting, including a deep look at lightning prediction, which supports outdoor workers by helping them stay safer and plan...

In this From the Ground Up™ episode, host Karol Weyman sits down with Jameson Allen of Flash Weather AI to discuss weather-related risks on the jobsite. The conversation unpacks the biggest threats outdoor laborers face and how those risks are currently defined. They examine OSHA's standards for weather-related safety, questioning whether they fully reflect real-world conditions. Jameson explains...

In this From the Ground Up™ episode,  host  Karol Weyman welcomes  Sherwin-Williams  Assistant Product Manager Dan Hedberg for an insightful conversation that  examines  the growing demands contractors face as outdoor spaces evolve into high-traffic, high-exposure environments.  They will  explore how coatings built for durability, chemical resistance and clean aesthetics can support better perfor...

Question:  Learn more at OutdoorCoffeeShop.com!   https://www.outdoorcoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today!  https://www.rooferscoffeeshop.com/rcs-club-sign-up     Sign up for the weekly OCS newsletter!   https://www.outdoorcoffeeshop.com/sign-up   Follow Us!    https://www.linkedin.com/company/outdoorcoffeeshop/about/?viewAsMember=true   https...

In this episode of From the Ground Up™, host Karol Weyman sits down with Todd Pieri, Steve Barnes and Michael Krause from AquaStar Pool Products to explore who they are as a company and the story behind their commitment to innovation and water safety. The conversation dives into why compliance and regulations matter, how AquaStar continues to lead the industry in safety standards and what that mea...

In this From the Ground Up™ episode, host karol Weyman welcomes John Kenney of Cotney Consulting Group for an insightful conversation on the future of outdoor living construction. Together, they unpack the trends shaping contractor success—from operational excellence and workforce challenges to rising customer expectations. John shares practical, experience-driven strategies contractors can use to...

In this From the Ground Up™ episode,  Karol Weyman  sits down with Rob Murray of Intrigue Media to discuss insights from 202 5 's shifting digital marketing landscape, from the rise of AI tools like ChatGPT to trends in sustainability and the evolving role of Google Ads. Home improvement pros will love this episode as it is packed with actionable tips to help you dominate in 202 6 . Learn how to r...

In this  episode of  From the Ground Up™ episode,  host  K arol  Weyman welcomes  Amy Lintern from Heritage as they  preview next week's  Irrigation Show in New Orleans   and discuss why  it's  a key event for the industry. Amy shares what's trending in irrigation, what attendees should look for this year and what Heritage will be  showcasing  at their booth, including details on the  Heritag e  b...

In this From the Ground Up ™ episode, Karol Weyman sits down with Cindy Code, a leading voice in the green industry, to explore their journey, from early beginnings to becoming a trusted advocate for healthier outdoor spaces. The conversation dives into the evolution of the green industry, the founding of Project EverGreen , and how its mission to build greener, more connected communities is creat...

In this From the Ground Up™ episode, Karol Weyman sits down with Trent Cotney of Adams and Reese to dive into some of the biggest issues shaping today's contracting businesses. From navigating vegetation and plant management contracts to staying compliant with OSHA heat illness regulations, the conversation covers real challenges contractors face on the ground. We explore the role of PPE in keepin...

In this episode of From the Ground Up , host Karol Weyman sits down with Rachel Mohorn and Brittainy Klein from the Heritage Family of Companies—Premier Sponsor of outdoorcoffeeshop.com—to talk about what it means to lead, support and innovate in the outdoor construction space. Rachel and Brittainy share their perspectives on industry trends, the growing demand for outdoor living solutions and how...

In this episode of From the Ground Up , host Karol Weyman chats with Megan Magana about the excitement surrounding the 2025 International PSP/Deck Expo , the must-attend event for the pool, spa and outdoor living industries . As the show manager for PSP/Deck Expo, Magan dives into what attendees can expect from world-class education and hands-on demos to unmatched networking and a first look at th...

Welcome to the premiere episode of From the Ground Up , the official podcast of OutdoorCoffeeShop ™ , where we dig into the trends, tools and transformations shaping the outdoor living construction industry. In this kickoff episode, co- hosts Heidi J. Ellsworth and Karol Weyman share the story behind OutdoorCoffeeShop.com and how this digital community is elevating contractors in hardscaping, pool...