Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

In this episode of Freelance Marketing with Fexingo, Lucas and Luna break down how a freelance marketer landed a $4,000 monthly retainer by auditing a client's affiliate program. They walk through the actual three-step audit framework: mapping the affiliate payout structure, identifying deadweight partners, and proposing a tiered commission model. You'll hear how the marketer found that 60% of aff...

In episode 103 of Freelance Marketing with Fexingo, Lucas and Luna dive into a specific, high-value strategy for independent marketers: the client trust audit. They walk through a real case of a freelance content marketer who mapped out every trust signal across a client's website, from About page language to testimonial placement to security badges. The audit revealed that a B2B SaaS company was...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna break down how a targeted SEO audit helped a freelance marketer turn a one-time project into a six-month retainer. They walk through the specific steps: crawling the client's site for technical issues, identifying keyword gaps, and presenting a prioritized roadmap. The episode includes real numbers—like a 40 percent increase in or...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna break down a specific strategy that landed a freelance marketer a $4,000 monthly retainer. The marketer offered a prospective client a free referral source audit — a deep dive into where the client's best customers actually came from. They discovered the client was ignoring a key referral channel that accounted for 30% of their hi...

Episode 100 of Freelance Marketing with Fexingo. Lucas and Luna break down how a solo marketer landed a six-figure retainer by auditing a client's revenue concentration risk. They walk through the exact spreadsheet framework: identifying customers that make up more than ten percent of revenue, mapping churn probability, and calculating the cost of a single client loss. The episode includes a real...

In this episode, Lucas and Luna dive into a powerful but underused freelancer strategy: auditing a prospect's inactive customer base to build a re-activation campaign proposal. They walk through a real case where a freelance email marketer presented a client with an analysis of 12,000 dormant subscribers, a projected revenue recovery of $84,000 from a 2% re-activation rate, and a four-week pilot s...

Episode 98 of Freelance Marketing with Fexingo. Lucas and Luna walk through how a freelance marketer used a client onboarding funnel audit to convert a one-off project into a six-month retainer. The episode centers on a real case: a solo B2B SaaS consultant who audited how a new client's 30-day onboarding email sequence was leaking 40% of trial users. By mapping touchpoints, identifying a drop-off...

Lucas and Luna break down how a freelance marketer landed a six-month retainer by auditing a client's lead magnet portfolio. They walk through the actual process: reviewing a B2B SaaS company's five lead magnets, finding that only one was generating over 80% of the downloads and conversions, and recommending a consolidation and upgrade strategy. The episode covers specific metrics like conversion...

Episode 96 of Freelance Marketing with Fexingo. Lucas and Luna break down a specific, repeatable strategy: the client community audit. They walk through how freelance marketer Jasmine Torres landed a six-month retainer with a B2B SaaS company by mapping their existing customer community—finding that 73% of questions in the forum went unanswered for over 48 hours. Lucas explains the three-layer aud...

In Episode 95 of Freelance Marketing with Fexingo, Lucas and Luna unpack a specific strategy for landing retainers: the client referral pipeline audit. They walk through the story of freelance marketer Sarah Chen, who helped a boutique B2B SaaS company discover that its top-of-funnel referral source — existing customers — was being left entirely untracked and unmanaged. By mapping out the referral...

Episode 94 of Freelance Marketing with Fexingo. Lucas and Luna break down one specific, repeatable technique: the pricing psychology audit. Using the real-world example of a freelance marketer who landed a six-month retainer with a boutique B2B SaaS company, Lucas explains how auditing price anchoring, decoy pricing, and payment framing reveals immediate revenue opportunities. Luna shares why this...

In episode 93 of Freelance Marketing with Fexingo, Lucas and Luna break down how a solo marketer landed a $6,000 monthly retainer by auditing a SaaS client's pricing page. They walk through the specific three-step framework: analyzing tier structure, value communication, and checkout friction. The freelancer identified that the middle tier had a 37% lower conversion rate than the top tier, fixed t...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna explore how a freelance marketer used a social listening audit to land a retainer with a mid-size B2B software company. They walk through the specific steps: setting up listening streams on Reddit, LinkedIn, and niche industry forums; identifying 47 unaddressed customer pain points; and presenting a five-page opportunity report th...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna explore a specific strategy for landing retainer clients: performing a competitor backlink audit. Lucas shares the story of a freelance marketer who identified 14 high-value backlink opportunities for a small SaaS company by analyzing the link profiles of three direct competitors. The marketer presented a prioritized list of targe...

Episode 90 of Freelance Marketing with Fexingo. Lucas and Luna dive into how a solo digital marketer named Jenna used a client partner ecosystem map to convert a one-off project into a 12-month retainer worth $60,000. They walk through the specific steps: mapping every channel partner, affiliate, and reseller of a B2B SaaS client, identifying three underleveraged relationships, and pitching a co-m...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna dive into a specific, repeatable tactic that helped a freelance email marketer turn a one-off project into a six-month retainer. The marketer audited a client's existing email welcome sequence, found a 40 percent drop-off between the first and second emails, and presented three fixes alongside a projected 15 percent lift in open r...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna dive into a specific, underused retainer-landing tool: the Net Promoter Score. Lucas walks through a real example with a mid-size B2B SaaS client, showing how a single, well-timed NPS survey revealed both a high-score champion and a detractor segment. Luna challenges the idea that NPS is too simple, and Lucas explains how the data...

Lucas and Luna dive into a specific strategy: building a crisis communication playbook for a prospective client during the pitch process. They walk through the case of a freelance B2B marketer who landed a $60,000 retainer by showing a midsize logistics firm exactly how they'd handle a PR crisis — before the client even asked for it. The conversation covers why most freelancers wait for clients to...

In this episode, Lucas and Luna explore how freelance marketer Jenna Parris landed a $5,000 monthly retainer with a mid-size B2B SaaS company by building a custom competitor-tracking sheet before the first meeting. They break down the specific columns Jenna included — pricing changes, ad copy shifts, new features — and explain why showing up with that kind of structured intelligence signals strate...

In episode 85, Lucas and Luna dive into the tech stack audit as a retainer landmine for freelance marketers. They walk through a real example: a solo email marketing consultant who audited a $12 million B2B SaaS client's marketing tools — HubSpot, Salesforce, Mailchimp — and found a $1,800/month Zapier chain that could be replaced by a native integration. The audit cost four hours of upfront work...

Episode 84 of Freelance Marketing with Fexingo. Lucas and Luna break down how one freelance B2B marketer used a client employee advocate map—identifying 14 internal champions at a mid-size SaaS firm—to turn a three-month project into an eighteen-month retainer. They walk through the mapping process, the specific data points that made it persuasive, and why showing a client their own hidden interna...

In episode 83 of Freelance Marketing with Fexingo, Lucas and Luna break down how a solo marketer landed a $5,000 monthly retainer by offering a free media audit — a systematic review of where a client's ads, organic posts, and earned coverage were actually spending money and attention. They walk through the exact framework: pulling ad platform data, mapping Google Analytics sources, and presenting...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna explore a powerful retainer-landing tactic: the client content gap audit. They walk through a real-world example of a freelance marketer who pitched a $4,500 monthly retainer by showing a mid-market SaaS company that 68% of their blog topics were not aligned with high-intent search terms. The hosts break down the five-step process...

This episode reveals a practical method for freelance marketers to move from one-off projects to recurring retainers: auditing a client's existing sales script. Lucas and Luna walk through a real example of a B2B software marketer who reviewed a client's outbound call script for a SaaS product priced at about $3,000 per month. They show how the marketer identified five specific friction points—lik...

Episode 80 of Freelance Marketing with Fexingo. Lucas and Luna explore the client value ladder: a structured way to map out low-risk entry points that build trust and naturally lead to higher-ticket retainers. They break down a real example—a freelance content marketer who used a free content audit, a $500 newsletter setup, and a $2,000 monthly retainer to systematically grow a client from a one-o...