Freelance Marketing with Fexingo: Independent Marketers, Consulting, and Solo Service Providers

Episode 79 of Freelance Marketing with Fexingo. Lucas and Luna unpack a specific tool called a 'client speedboat analysis' — a one-hour workshop where you map what's slowing your client down and what's accelerating them, then position your retainer as the engine that removes friction. Lucas walks through a real case: a freelance content marketer who used this with a mid-market SaaS company, identi...

Episode 78 of Freelance Marketing with Fexingo: Lucas and Luna walk through a real-world case where a freelance marketer conducted a channel audit for a B2B SaaS client with 12 underperforming channels. They explain how auditing for cost-per-acquisition, attribution gaps, and content resonance led to dropping six channels and reallocating budget to three high-ROI channels, generating a 40% increas...

In Episode 77, Lucas and Luna explore how freelance marketers can win retainer contracts by running a client churn analysis — not on their own business, but on the client's customer base. Lucas breaks down the framework he used for a boutique software company, mapping its annual churn rate, calculating the lifetime value gap, and presenting a cost-justified marketing intervention. Luna challenges...

Episode 76 drills into a specific tool: the client pricing audit. Lucas and Luna walk through how one freelance content marketer, Sarah Chen, used a structured review of a software client's pricing page — not her own deliverables — to uncover a $200,000 revenue leak caused by confusing tier names and missing feature comparisons. She presented the audit as a free strategic bonus after a one-off pro...

In Episode 75, Lucas and Luna dive into the client journey map as a tool for freelance marketers to transition from project-based work to retainer agreements. Lucas breaks down the specific method used by a solo marketing consultant who mapped out every touchpoint in a client's customer experience, then identified three critical gaps where ongoing strategic support was needed. The result? A six-mo...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna explore how client advocacy interviews—structured conversations that uncover the specific ways your work has impacted a client's business—can become your most powerful tool for converting project work into ongoing retainer relationships. Lucas breaks down the three-part framework: the impact inventory, the emotional arc, and the f...

Episode 73 of Freelance Marketing with Fexingo. Lucas and Luna explore how a freelance marketer built a structured referral system that turned one-off projects into recurring retainers. They walk through the specific steps of mapping referral sources, creating a lightweight incentive program, and using a 'referral flow' document to guide clients through the process. The episode features a real cas...

Episode 72 of Freelance Marketing with Fexingo: Lucas and Luna dive into the client competency matrix — a tool borrowed from HR, adapted for marketing consultants. They walk through a real case: a freelance content marketer who mapped her client's internal marketing skills (or lack thereof) to prove she was cheaper than hiring a full-time team. The result? A retainer 40 percent higher than her pre...

Episode 71 of Freelance Marketing with Fexingo dives into a concrete tactic: using a client’s own annual report to uncover hidden opportunities and lock in a retainer. Lucas and Luna walk through a real example of a fractional CMO who reviewed a SaaS company’s 10-K, spotted a mismatch between where the company said it was investing and where marketing spend was actually going, and pitched a retain...

In Episode 70 of Freelance Marketing with Fexingo, Lucas and Luna explore how a solo brand strategist used detailed client buyer personas to convert a one-off project into a six-month retainer. They break down a specific case: a freelance marketer working with a B2B SaaS startup created three distinct personas for the client's target audience, then used those personas to identify gaps in the clien...

Freelance marketers dread losing a client — but what if the exit interview itself could be a retention tool? Lucas and Luna walk through a real case: a solo content strategist who lost a six-month retainer, conducted a structured exit interview, and turned the departing client into a referral engine that landed two new retainers within eight weeks. They break down the seven-question framework the...

Episode 68 digs into a rarely discussed but powerful tool: the client geography map. Lucas and Luna walk through how a freelance B2B marketer named Priya used a simple geographic analysis of her client's customer base to uncover an underserved region — and turned that insight into a six-month retainer. They break down the exact steps: plotting customer locations, overlaying sales data, identifying...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna explore how a freelance marketer built a structured client reference program to secure retainer agreements. Using the example of a B2B SaaS marketing consultant named Sarah, they break down the three-step process: identifying willing clients, pairing them with prospects for short reference calls, and following up with a proposal b...

In this episode, Lucas and Luna explore how freelance marketers can use a client value trajectory map to land retainers. They walk through a real example with a social media marketer who mapped a client's likely spend trajectory over 12 months from audit to full-suite services, projecting a 60% increase in monthly retainer. They discuss the three key zones: baseline, expansion, and transformation,...

In this episode, Lucas and Luna explore how a freelance marketing consultant used a stakeholder map to uncover hidden decision-makers and secure a year-long retainer. They walk through the process of mapping internal influencers, budget gatekeepers, and end users for a B2B software client. The hosts share a concrete example: how mapping revealed the head of customer success as the real champion, n...

In episode 64 of Freelance Marketing with Fexingo, Lucas and Luna explore how a well-crafted client case study can unlock retainer agreements. They break down the story of Sarah Chen, a freelance B2B marketer who used a detailed case study of her work with a mid-size SaaS company to convert a one-off project into a $6,000/month retainer. Lucas explains the four-part structure that made her case st...

In this episode, Lucas and Luna explore the client revenue map, a tool that helps freelance marketers visualise the full money flow within a client's business to identify high-impact opportunities. They break down a real example: a solo social media strategist who mapped a B2B software client's revenue streams, discovered an overlooked upsell path, and turned a one-off project into a $4,000-per-mo...

In this episode of Freelance Marketing with Fexingo, Lucas and Luna break down a specific tactic that helped a freelance marketer land a retainer: the client surplus audit. They walk through a real case of a B2B SaaS content marketer who audited a prospect's existing content to find underused assets—old whitepapers, forgotten webinars, orphan blog posts—and proposed a retainer to repurpose them in...

In this episode, Lucas and Luna explore how a freelance content marketer named Jenna Chen landed a $60,000 annual retainer by hosting an annual planning workshop for a SaaS client. They break down the exact structure of the workshop, the 'pre-work' that locked in commitment, and how the approach shifted the client's perception from vendor to strategic partner. Lucas shares a specific number: 80% o...

In episode 60 of Freelance Marketing with Fexingo, Lucas and Luna dive into the story of a solo marketing consultant who formed a client advisory council—a small group of top clients who meet quarterly to help shape her services and pricing. The result? She went from losing one retainer per quarter to retaining 100% of clients over 18 months, and raised her average retainer by 22%. The hosts break...

In Episode 59 of Freelance Marketing with Fexingo, Lucas and Luna explore how a solo marketer used a 'client budget map' to win a $6,000 monthly retainer. The map reveals where a client's current marketing spend is going, what's working, and what's wasted. The hosts walk through the exact process: gathering data from a prospective client's invoices and ad platforms, building a visual pie chart wit...

Episode 58 of Freelance Marketing with Fexingo dives into the client value gap analysis — a method for uncovering where your retainer fee no longer matches the value you deliver. Lucas walks through a real case: a B2B content marketer named Jenna who had been charging $4,500/month for two years, and how she used a simple four-step audit to identify $12,000 worth of under-billed work. Luna challeng...

Episode 57 of Freelance Marketing with Fexingo dives into a practical strategy for freelancers: using a Net Promoter Score (NPS) survey to turn one-off clients into retainer relationships. Hosts Lucas and Luna break down the story of a freelance content marketer who sent a simple two-question NPS survey to past clients, identified promoters, and landed three retainers worth $15,000 each per month....

In this episode, Lucas and Luna explore how freelance marketer Celine Torres landed a $6,000 monthly retainer by running a co-creation workshop with a struggling SaaS client. Celine brought together the client's product team and three of their best customers to whiteboard the ideal onboarding email sequence. The result? Not only a new retainer for herself, but a 22% increase in the client's trial-...

In this episode, Lucas and Luna explore how freelance marketer Jenna Ortiz transformed a struggling retainer relationship by hosting a half-day client retreat. Jenna, a brand strategist in Austin, Texas, noticed her biggest retainer client was becoming disengaged after 18 months. Instead of waiting for the contract to lapse, she invited their entire marketing team to a focused workshop at a local...