Freedom Rx

Justin was born with cerebral palsy, has undergone 10–15 surgeries, and learned to walk three separate times—spending most of his life adapting, compensating, and assuming he had reached his ceiling after being told doctors didn’t know what he would ever be capable of. That changed when he stopped chasing symptoms and began addressing the root cause by working with Dr. Bryce Appelbaum, founder of...

Most functional and integrative practices are built around root-cause care, deeper relationships, and long-term healing. But here’s the problem: the majority of EHRs were designed for 7-minute visits and insurance billing - not 60-minute consults, supplement protocols, or membership models. In this episode, Jonathan Dunn, CEO of Cerbo, joins Seth Conger to break down: Why legacy EHRs were never de...

Most practitioners don’t think of themselves as public speakers. But here’s the truth: every time you explain your care model, guide a group workshop, or host a patient webinar… you’re presenting. And when done right, speaking becomes one of the most powerful ways to attract the right patients, build instant trust—and grow your practice. On this week’s episode of Freedom Rx, I’m joined by our VP o...

Why do so many brilliant doctors undercharge—or avoid the money conversation altogether? In this episode of Freedom Rx, host Seth Conger sits down with Nicole Collicott—former clinic owner, coach, and now VP of Service at FPC—to explore the real reasons practitioners struggle with pricing, sales, and communicating the value of their care. You’ll learn: The mindset shift that helped Nicole go from...

Most patients track one number: weight. But that number alone doesn’t tell the full story—and often, it leads to confusion, discouragement, and dropout. In this episode of Freedom Rx, host Seth Conger (COO of Freedom Practice Coaching) is joined by Bradley Davie, functional medicine advocate and Director of Strategic Partnerships at InBody—the industry leader in body composition analysis. Together...

What if you could deliver premium healthcare for the price of a coffee? In this episode of Freedom RX, Seth Conger sits down with Dr. David Tusek, founder & CEO of Cloud Medical, to explore how he’s redefining primary care. You’ll learn: how Cloud Medical provides premium healthcare for the cost of a cup of coffee each day, why removing insurance middlemen slashes costs and improves outcomes,...

Trying to grow your functional medicine or private practice—but not sure what numbers to track? In this episode of Freedom Rx, Seth Conger and James Maskell break down one of the most overlooked drivers of sustainable practice growth: how you measure your success. Because here’s the truth: You can’t manage what you don’t measure, and most owners are flying blind—guessing instead of tracking. For t...

HR1—dubbed “The Big Beautiful Bill”—just passed, and most direct primary care providers haven’t yet realized what it could mean for their practice. On the surface, it’s about transparency. But under the hood? It’s laying the foundation for a major shift in how care is delivered—and how independent DPC clinics will survive (or struggle). In this episode of Freedom Rx, Seth Conger sits down with int...

What does it take to redefine what’s possible—in health, in medicine, and in life? In this profound episode of Freedom Rx, host Seth Conger sits down with Dr. Miles Nichols, founder of Medicine with Heart Clinic and Medicine with Heart Institute, clinical educator, and Aptogenix's director of formulation. From life-or-death outdoor rescues to personal health mysteries and the sudden loss of his fa...

At Freedom Practice Coaching, our mission is to help doctors build thriving, scalable practices that deliver exceptional care. But even with the right strategy, one thing kept slowing our clients down: broken or missing operating systems. In this episode of Freedom Rx, Seth Conger shares the inside story behind two key solutions we created to close those gaps—Aptogenix, our practitioner-only suppl...

The world of functional medicine is shifting—fast. From direct-to-consumer tech and wearables to economic pressure and growing competition, today’s practitioners are navigating a landscape that looks very different from even five years ago. In this episode of Freedom Rx, we flip the mic to our executive producer, James Maskell, a thought leader who’s spent the past decade building platforms, launc...

Growth isn’t just about seeing more patients—it’s about building the right team to support your vision. But hiring can be one of the biggest challenges our practitioners face. When should you expand? Who should you hire first? How do you ensure your practice grows without sacrificing quality of care? This week, Seth Conger and James Maskell are breaking down the strategies, systems, and mindset sh...

What if the solution to chronic childhood illness isn’t more medication—but a whole new model of care? In this powerful episode of Freedom Rx, host Seth Conger sits down with board-certified pediatrician and integrative medicine pioneer Dr. Sheila Kilbane to explore her mission to help one million children live medication-free. Whether you're a provider or a parent, this episode is packed with hop...

If you're like most private practice owners, your schedule is maxed out—but growth still feels out of reach. The challenge? Most practices are built on outdated business models that cap your time and income. That’s why in this week’s episode of Freedom Rx, host Seth Conger sits down with John Linton to explore the business strategy most doctors overlook: your revenue model. We're diving deep into...

You didn’t become a doctor just to spend your days buried in admin work or stuck in survival mode. But without the right mindset—and the right strategy—it’s nearly impossible to grow a practice that gives you both purpose and profit. This week, we’re diving into the mindset shift that every successful doctor-entrepreneur has to make, and how to step fully into your role as a CEO and leader of your...

Before there was a coaching system… before the frameworks and blueprints… there was just a vision—and a lot of hard lessons. In this special episode of Freedom Rx, Seth Conger, Dr. Charles Webb, and John Linton sit down to share the untold story of how Freedom Practice Coaching came to be—from its earliest challenges to the breakthrough decisions that helped over 900+ practitioners transform their...

If you're a doctor, practice owner or practitioner exhausted from wearing every hat in your clinic—handling patient care and admin tasks, barely able to step away without the wheels falling off—this episode is for you. In this power-packed conversation, Seth Conger and James Maskell unveil The Health Practice Formula: a proven model designed to help functional and integrative health practice owner...