Freedom Entrepreneur Podcast | Online Business Tips, Business System Strategy, Marketing Training, Entrepreneur Mindset

What if the most profitable move in your business isn't going after your most obvious customer — but finding the overlooked pocket just slightly off to the side? That's the strategy Paul Poteet has built his entire business on. As founder of Surge Investment Group, Paul has developed over 400 multifamily units by ignoring the crowded, competitive markets everyone else chases and going where there'...

"If your business can’t run while you’re out in the woods for a weekend, you don’t own a business—you own a high-pressure job." In this mind-blowing episode of The Freedom Entrepreneur , host Lindsay Sutherland sits down with Ken Spohn, the "AI Ninja," to pull back the curtain on the rapidly evolving world of Artificial Intelligence. If you’ve been feeling overwhelmed by the constant stream of new...

Is your business missing a community element, or are you just afraid of becoming a professional babysitter? For the freedom-seeking entrepreneur, the "Membership Model" is a double-edged sword. On one hand, you know it’s the golden ticket to recurring revenue and a stabilized bottom line. On the other, the thought of being tethered to a Slack channel or a weekly Zoom call for the next five years f...

What does true freedom actually look like — and why do so many people reach their dream only to wonder "now what?" In this deeply moving episode, Lindsay sits down with Dr. Lise Janelle, peak performance coach and creator of the Heart Freedom Method, for a conversation that goes far beyond business strategy and straight into the heart of what it means to truly live. Dr. Lise's journey began in chi...

If you've ever felt like you're working for the algorithm instead of for yourself, this episode is going to hit different. Right now, some of the biggest names in the creator space — people like Dan Koe, Justin Welsh, and Jay Clouse — are quietly moving their energy off social media and onto Substack. And everyday creators are following. In this episode, I'm breaking down the 5 real reasons this i...

What if the reason you keep hitting the same ceiling—over and over—isn't about your strategy, your work ethic, or your mindset? What if it's because you're trying to outthink a problem that lives in your body, not your brain? In this raw, transformational episode, Lindsay sits down with Riana Melia, founder of Clear to Create Your Very Best Life and an identity architect who helps high-achieving w...

It's a sizzling topic online right now - What is the best way to make money online in 2026: Affiliate Marketing OR Digital Products? In today's episode I add my take which is thinking differently than most. As a business consultant I think from the end rather than the beginning and after you listen to this episode you'll understand how to do that too. Thinking this way helps to prevent burn out an...

Visibility. It's the word every online entrepreneur knows they need—but most avoid like the plague. Should you show your face? What should you say? What if people judge you? What if you look too salesy? In this refreshingly honest episode, Lindsay sits down with Melanie Whittaker, founder of You Are Your Marketing and a PR coach living in Spain, to break down exactly how to show up, be seen, and s...

What if the hardest climb in entrepreneurship isn't building revenue—it's learning to build a business you can actually enjoy while you're building it? In this raw, honest episode, Lindsay sits down with Drewbie Wilson, founder of Call the Damn Leads, to tackle the question most entrepreneurs avoid: Are you building a life, or are you just building a prison with better furniture? Drewbie's journey...

What's the difference between "niching down" and choosing a vertical? And why does it matter for your business growth? In this strategy-packed episode, Lindsay sits down with Jason Fishman, founder of Digital Niche Agency (DNA), to break down exactly how vertical specialization transformed his business—and how you can do the same. Jason's journey started like most entrepreneurs: he was a generalis...

What if the hardest-working version of you is actually the least valuable? In this deeply personal and tactical episode, Lindsay sits down with George Rivera, founder of the Buyback Time Formula, to unpack a truth most entrepreneurs avoid: you can scale without sacrificing your life—but only if you stop being the bottleneck. George's story begins with missed basketball games, a father who was alwa...

Does online marketing feel like the diet industry in the '90s right now? One week you're told THIS strategy is the secret to success. The next week, someone's claiming that same strategy is dead and you need to pivot immediately. It's exhausting, confusing, and honestly? It's keeping you stuck. In this game-changing solo episode, Lindsay breaks down exactly why you're seeing so much conflicting ad...

Wondering where to start your online business and how to make money online in 2026? This episode is the place to start. We have covered a lot of changes and ideas to steer clear of, and today we break down the #1 best place to make money online in 2026. What's the secret? YouTube! That's right. YouTube is the King of streaming platforms and they got there by supporting creators. That's not going a...

"I saw an email in my promotions box and it surprised me because I had engaged frequently with that company!" a friend mentioned at a recent networking function. It's true, this is happening to our clients as well. Email discoverability rules have gotten stricter and it is effecting established businesses. Step 1 - you must be using a domain email. An old fashion simple @gmail is not going to cut...

Stop guessing. Start listening. If you've ever built a course, service, or product that nobody bought... you know that sinking feeling. Months of work. Crickets when you launch. The problem? You built BEFORE you validated. In this episode, I'm breaking down the exact 48-hour validation process I use with clients to determine if an idea is worth building—before investing weeks or months of effort....

What if your business could operate at a 90% profit margin? Not someday. Not after years of grinding. Right now—with the technology already at your fingertips. David Asarnow spent 17 years in corporate America, growing a $6-8M company into a $45M division. Then he built an all-digital portrait studio franchise to eight figures in five years. Now? He's helping entrepreneurs leverage AI to cut opera...

"I know the secret to going viral on TikTok!" "I make all my money on Instagram!" "Buy my course and I'll teach you the algorithm hack!" Stop. Just stop. Lindsay's reading a book called Virality and guess what? There's no hidden secret. No insider algorithm hack. No magic formula that gurus are hiding from you. This is Part 2 of "Weeding Out the Legit from the Shit"—and today we're calling out the...

"We're spending $5,500 a month on marketing and getting nothing." Behdad sat down with the business owner, pulled up the dashboards, and started digging. What he found? $3,500 spent for ONE lead one month. Three leads the next. The agency had promised results. The data said otherwise. Worse? The client had no access to his Google My Business. No access to his Google Ads account. The agency was cha...

"I bought a course on making money with faceless content. It made no sense. Nothing's working. I can't afford another course. Somebody please tell me how to make this make sense." Lindsay saw this message in a Facebook group and her heart broke. Because she knows exactly what's happening—and it's spreading like wildfire. There's a "business opportunity" flooding social media right now. You've prob...

Amanda Wittenborn was making $3,000-5,000 a month on Etsy—the first time in her marriage she'd ever had all the bills covered with money left over. She'd built the business from absolute broke (parking the car in debt at the front of the driveway so it couldn't be towed overnight) to finally breathing financially. Then one morning, while still in the newborn fog with her third son, she got an emai...

Pinterest isn't just recipes and wedding planning anymore. It's the secret weapon most online entrepreneurs are completely ignoring—and it could be the difference between struggling for traffic and waking up to sales you didn't have to hustle for. Tarin LaRoux didn't set out to become a Pinterest strategist. She was looking for a way to build a homestead life on 10 acres in rural Texas while worki...

Let's face it, you're busy! Spending hours and hours figuring out how to build a profitable digital product business is intimidating and overwhelming. And you don't have time to waste on hours of trial and error. You need the most efficient path to profit. In today's episode I break down 5 steps to building online income using digital products and the most efficient path to success, based on 20 ho...

What if you could buy a money-making website for under $1,000, fix it up with AI, and watch it generate cash while you sleep? Matt Raad and his wife Liz started as zoology students studying red kangaroos in Australia. They thought being zoologists would give them freedom. They were wrong. Government jobs, constant money scrambling, zero freedom. So they quit completely and bought their first busin...

Most 13-year-olds are playing video games. Lance Cayko was learning the multiplier—the business concept that would shape his entire entrepreneurial journey. When Lance told his dad he was quitting the family sugar beet farm after one week (couldn't stand the mosquitoes or the work), he made a call that changed everything: "Hey Bruce, I'll do whatever. I'll pick up garbage. Just let me work constru...

Four months ago, this podcast was ranked in the top 5% globally on Listen Notes. Today? Top 3%. Out of 3.3 million podcasts worldwide. And honestly? I didn't even set out to do it. In August 2025, I reignited this podcast after stepping away from my solar company. I had no ranking goals, no growth strategy—just a commitment to show up consistently and share value. But what happened next surprised...