Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

What if the secret to higher HVAC tickets wasn't a better pitch, but a better room? Justin Deese sits down with Ryan St. Michel of Grove Mechanical to break down the showroom sales process that tripled revenue in a town of just 7,200 people. In this Freedom Blueprint Podcast episode, Ryan shares how desperation pushed him away from bottom-of-the-barrel pricing and into a top-down selling system —...

My number one rule in business isn't money, freedom, or anything the gurus are screaming at you to chase; and half of you are going to roll your eyes when I tell you what it is. It's fun. And in this episode I'm making the case that fun isn't soft or fluffy, it's the most powerful, most profitable, most underrated weapon you've got in your home service business. Energy is contagious, and your cust...

We've all been Marcus's boss. A great employee takes the time to think about the business, writes up an idea, and hands it to you — and nine days later it's still sitting in your inbox. So you give him the line: "I got too busy." He nods, says no worries, and walks to his truck. And you tell yourself it's fine. You were busy. It's been a crazy week. Here's the blunt truth Justin lays out in this e...

Your best technicians aren't quitting over money or a difficult coworker — they're quitting because of the hard conversations you keep avoiding. In this Freedom Fuel episode, Justin Deese breaks down why dodging tough conversations is quietly bleeding money out of your home service business, and shares a simple 5-step framework you can put to work in the next 2 days. In This Episode You'll Learn:...

Most home service business owners think their CSRs are booking 80% of incoming calls. The real number? Closer to 25–45%. In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Michelle Myers, founder of Pink Callers, to expose the gap between what owners think is happening on their phones — and what's actually happening. Michelle has spent 10+ years placing fractional, dedic...

Every home service owner is talking about AI. Most of them are doing absolutely nothing with it. In this Freedom Fuel episode, Justin Deese calls out the pattern that's quietly killing momentum in home service businesses — using AI to feel productive instead of using it to be productive. If you've got a folder full of AI-generated scripts, templates, and ideas that have never touched your business...

Ever promoted your best technician to service manager and then watched him struggle? In this solo episode, Justin shares the real story behind Service Manager Academy — how he made the same mistake most home service owners make, what it cost him, and the single question from a frustrated employee that changed everything. Justin walks through promoting his top-producing tech with a one-line onboard...

A boss tells people what to do. A leader shows them where to go. In this Freedom Fuel episode, Justin Deese unpacks why so many home service business owners are stuck managing through pressure and control — and what it actually takes to build a team that takes ownership, steps up, and helps move the business forward. If your team only performs when you're watching, only moves when pressure is high...

What if your customers could buy a fully installed HVAC system, water heater, or generator directly from your website — at 2 a.m. — without ever talking to a salesperson? In this episode, Justin Deese sits down with Paul Redman, Co-Founder of Contractor Commerce, the home services industry's first true e-commerce platform for HVAC, plumbing, and electrical contractors. After 10 years working insid...

Authority might get compliance, but trust gets commitment. In this episode of Freedom Fuel, Justin Deese breaks down why trust is the real currency of leadership — and the small daily actions that build it (or quietly destroy it). If your team had the choice between following your title or following you, which would they pick? In this episode of Freedom Fuel, Justin Deese tackles the one thing tha...

Freedom Blueprint Podcast Hosts: Justin Deese Guest: Ryan Fenn, Founder & CEO of Chiirp Episode Summary Justin Deese sits down with Ryan Fenn, the founder of Chiirp, to break down what actually separates home service companies that convert leads from the ones that burn marketing dollars. Ryan traces his journey from selling windshield repair at gas stations to running a SaaS pushing $1M a mont...

When's the last time you actually experienced your business the way your customer does? In this Freedom Fuel episode, Justin shares the gut-punch moment he had after buying a restaurant and suddenly finding himself on the OTHER side of the counter — dealing with vendors whose systems felt built for them, not for him. And it forced him to ask the hard question: are we doing the same thing to our cu...

Freedom Blueprint Podcast Hosts: Justin Deese (with Kristen Deese & guest Levi Torres) Recorded: On top of Camelback Mountain, Scottsdale, AZ This isn't a normal episode. It can't be. Episode 150 marks a milestone Justin never put on a vision board: over one million downloads of the Freedom Blueprint Podcast. To put that in context — 90% of podcasts never make it past episode 3, and roughly 99...

Show Information Episode Number: 149 Duration: 07:35 Date: May 15, 2026 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Summary Every home service business owner makes sacrifices — late nights, missed dinners, weekends on call — but not all sacrifices are created equal. In this Freedom Fuel episode, Justin breaks down the difference between the...

Show Information Episode Number: 148 Date: May 11, 2026 Duration: 38:33 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Dan Antonelli Company: KickCharge Creative Guest Website: https://www.kickcharge.com/ Gift to listeners: Family-owned letter template and branding resources available at KickCharge.com Summary...

Show Information Episode Number: 147 Date: May 08, 2026 Duration: 06:31 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Summary Most home service companies completely overlook one of the easiest revenue opportunities sitting right in front of them—new construction neighborhoods. In this Freedom Fuel episode, Justin breaks down why “new” doesn’t...

Show Information Episode Number: 146 Date: May 04, 2026 Duration: 30:16 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Spencer Pope Company: Bradford White Guest Website: https://forthepro.bradfordwhite.com/ Gift to listeners: Free training resources, live support, and access to the For The Pro App Summary In t...

Show Information Episode Number: 145 Date: May 01, 2026 Duration: 06:55 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Summary In this first episode of the new Freedom Fuel series, Justin Deese delivers a powerful leadership truth most business owners avoid: your team is a reflection of you. If your team lacks accountability, energy, or owners...

Show Information Episode Number: 144 Date: April 27, 2026 Duration: 39:52 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Chris Yano Company: Yano Group / Prolific Brand Design Contact Info: theyanogroup.com Summary In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Chris Yano for a ra...

Show Information Episode Number: 143 Date: April 20, 2026 Duration: 42:46 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Jon Fay Summary What does elite leadership really look like when failure isn’t an option? In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with former Navy Commander a...

Show Information Episode Number: 142 Date: April 13, 2026 Duration: 01:07:35 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Jonathan Whistman Company: WhoHire / The Sales Boss Guest Website: https://thesalesboss.com Gift to listeners: Free resources + hiring frameworks (via website) 🎯 Summary In this episode o...

Show Information Episode Number: 141 Date: April 06, 2026 Duration: 13:06 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Jarrod Scott Company: Aeroseal Guest Website: https://aeroseal.com/ Summary In this episode of the Freedom Blueprint Podcast, Justin Deese sits down live at ACCA with Jarrod Scott, National D...

Show Information Episode Number: 140 Date: March 30, 2026 Duration: 44:55 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Joe Strittmatter Company: Rite NOW Guest Website: https://callritenow.com/ Summary In this episode of the Freedom Blueprint Podcast , Justin Deese sits down with returning guest Joe Strittmat...

Show Information Episode Number: 139 Date: March 23, 2026 Duration: 54:27 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Jered Williams Company: Wahoo Plumbing / Wealthy Plumber Guest Website: https://wealthyplumber.com Tickets to HomeService Hoorah homeservicehoorah.com Summary In this episode of the Freedom B...

Show Information Episode Number: 138 Date: March 16, 2026 Duration: 35:32 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Josh Martin Company: FieldSpark (Powered by 34Labs) Guest Website: www.3fourlabs.com Gift to listeners: Free Demo of FieldSpark AI Summary Are your technicians truly bad at sales… or are they...