Justin Deese | Home Service Industries
Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth
Welcome to the Freedom Blueprint Podcast! Host Justin Deese delivers practical advice from his decades in the home service industry. Each week, discover strategies for success, avoid pitfalls, and hear real-life stories. Join our community to learn and grow together. Featuring guests like Tommy Mello from Home Service Experts, Tersh Blissett and Josh Crouch from Service Business Mastery, Jerod Williams from Wealthy Plumbers and Ara Mahdessian CEO of Service Titan. Visit www. FreedomBlueprintPodcast.com for more. Empowering leaders, fostering growth and a positive mindset. Your journey to succe...
Author
Justin Deese | Home Service Industries
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
137 | Freedom Is Engineered: How to Build a Business That Runs Without You 09.03.2026 11:08
Show Information Episode Number: 137 Date: March 9, 2026 Duration: 10:31 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Summary In this solo episode of the Freedom Blueprint Podcast, Justin Deese shares a powerful lesson about what real freedom looks like for business owners, and why most entrepreneurs accidentally build businesses that trap t...
136 | If You're Still Waiting on the Phone to Ring… You're Already Behind | Jimmy Speyer 02.03.2026 42:11
Show Information Episode Number: 136 Date: March 02, 2026 Duration: 41:35 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Jimmy Speyer Company: Glasshouse Guest Website: https://glasshouse.biz Gift to listeners: Free live demo of Glasshouse platform Summary In this episode of the Freedom Blueprint Podcast, Justi...
135 | From Ditches to Millions: 40+ Years of Hard-Won Lessons in the Trades with Joe Cunningham 23.02.2026 55:58
Show Information Episode Number: 135 Date: February 23, 2026 Duration: 55:21 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Joe Cunningham Company: TAC – Technical & Sales Training | Home Service Checklist Guest Website: www.homeservicechecklist.com Gift to listeners: Scholarship certificates for TAC techni...
134 | Why the Trades Still Win: Careers, Culture, and Freedom with Jeff Mudd 20.02.2026 14:03
Show Information Episode Number: 134 Date: February 20, 2026 Duration: 13:27 Recorded Live: PHCC Conference – San Diego, CA Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Jeff Mudd Company: The Trades Podcast Guest Website: https://thetradespodcast.com/ Podcast: The Trades Podcast Podcast Link: https://podcasts...
133 | Miss Mini Split: Grit, Motherhood, and Building an HVAC Business the Right Way 18.02.2026 15:19
Show Information Episode Number: 133 Date: February 18, 2026 Duration: 14:42 Recorded Live: PHCC Conference – San Diego, CA Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Rachel Evans Company: Evans HVAC Instagram: @MissMiniSplit Summary In this live episode of the Freedom Blueprint Podcast, Justin Deese sits d...
132 | Old-School Plumbing Values in a High-Tech World with Cody McLeod 16.02.2026 10:31
Show Information Episode Number: 132 Date: February 16, 2026 Duration: 09:54 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Cody McLeod Company: Utility Plumbing Services Guest Website: https://utilityplumbingservices.com/ Summary In this live episode of the Freedom Blueprint Podcast , Justin Deese sits down wi...
131 | PHCC San Diego Recap and why 2026 is already moving fast 09.02.2026 36:13
Show Information Episode Number: 131 Date: February 09, 2026 Duration: 36:27 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Kristen Deese Company: Virtual CFO for the Trades Guest Website: JustinDeese.com Gift to listeners: N/A Summary Six weeks into 2026, Justin and Kristen Deese sit down to unpack a whirlwind...
130 | Why Comparing Your Numbers Is Holding You Back (And What to Focus on Instead) 02.02.2026 11:27
Show Information Episode Number: 130 Date: February 02, 2026 Duration: 10:50 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Summary Too many business owners are busy, exhausted, and frustrated—yet still falling short of their goals. In this episode of the Freedom Blueprint Podcast , Justin Deese breaks down a critical leadership mistake: confu...
129 | From Construction Chaos to Service Freedom: How Easy Peazy Plumbing Built a Brand That Wins 26.01.2026 17:33
Show Information Episode Number: 129 Date: January 26, 2026 Duration: 16:56 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Zach Smith Company: Easy Peazy Plumbing Summary In this episode of the Freedom Blueprint Podcast , Justin sits down with Zach Smith, owner of Easy Peazy Plumbing , to unpack what it really...
128 | Owning Your Business Isn’t Fun Anymore? This Is How You Fix It in 2026 19.01.2026 8:50
Show Information Episode Number: 128 Date: January 19, 2026 Duration: 08:13 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Summary When was the last time owning your business was actually fun ? In this solo episode of the Freedom Blueprint Podcast , Justin Deese kicks off 2026 with an honest conversation most business owners avoid — burnout. N...
127 | The Future of Women in HVACR | Jane Sidebottom on Leadership, Growth & Opportunity 12.01.2026 36:13
Show Information Episode Number: 127 Date: January 12, 2026 Duration: 35:37 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Jane Sidebottom Company: Women in HVACR Guest Website: https://www.womeninhvacr.org Summary In this episode of the Freedom Blueprint Podcast , host Justin Deese sits down with Jane Sidebott...
126 | Michael De Silva Answered a Help-Wanted Ad… Now He Owns a $3M Plumbing Company 05.01.2026 26:37
Show Information Episode Number: 126 Date: January 05, 2026 Duration: 26:00 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Michael De Silva Company: Plumbing Plus Location: San Diego, California PHCC San Diego Trades Expo- https://www.phccsd.org/trades-expo January 31, 2026- Del Mar Fairgrounds- Bing Crosby Hal...
125 | The Truth About My Year: Wins, Losses, and the Lessons I Didn’t Expect 29.12.2025 21:38
Show Information Episode Number: 125 Date: December 29, 2025 Duration: 21:01 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com eBook: FreedomBlueprintPodcast.com/ebook Upcoming LIVE Event: FreedomBlueprintLIVE.com Virtual CFO for the trades: KristenDeese.com Summary In this special year-end solo episode of the Freedom Blueprint Podcast, Justin sl...
124 | Nobody Wants to Work? Let’s Talk About the Real Leadership Problem 22.12.2025 18:44
Show Information Episode Number: 124 Date: December 22, 2025 Duration: 18:07 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Kate Hendrickson Contact: kate@justindeese.com Website: kate-hendrickson.com Additional Co-Host: Kristen Deese Contact: kristen@kristendeese.com Website: kristendeese.com Summary In this e...
123 | From Theater Kid to ServiceTitan Genius: The Blue Collar Nerd’s Ultimate Guide for Contractors 15.12.2025 32:32
Show Information Episode Number: 123 Date: 12/15/25 Duration: 31:55 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Richard Kohberger (“Blue Collar Nerd”) Company: Blue Collar Nerd / ServiceTitan Guest Website: BlueCollarNerd.com Summary In this episode of the Freedom Blueprint Podcast, Justin reconnects with lo...
122 | From One Truck to 120+: How Scott Irwin Built a Multi-Trade Machine (and Why You Must Raise Your Prices) 08.12.2025 38:15
Show Information Episode Number: 122 Date: December 8, 2026 Duration: 36:19 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Scott Irwin Company: Network Plumbing, Electrical and Air Conditioning Email: scott@blueskynetwork.com.au Guest Website: https://networkplumbing.com.au/ Summary In this episode, Justin sits...
121 | The 5 Leadership Challenges Crippling Your Service Manager (and How to Fix Them Fast) 01.12.2025 15:59
Show Information Episode Number: 121 Date: December 1, 2025 Duration: 15:22 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com ServiceManagerTraining.com Summary In this solo episode, Justin breaks down the five biggest leadership challenges every service manager faces —and more importantly, how home service business owners can help their managers...
120 | Then vs. Now: The Shift in Contractor Mindset with Justin and Janeen Norquist (Live at Service World Expo 2025) 28.11.2025 32:53
Show Information Episode Number: 120 Date: Nov 28, 2025 Duration: 32:16 Host Contact Information Host: Justin Deese Website: JustinDeese.com Email: podcast@JustinDeese.com Guest Co-Host: Kristen Deese Website: KristenDeese.com Guest Contact Information Guests: Justin & Janeen Norquist Company: Just In Time Heating, Air Conditioning & Plumbing Website: www. JustInTimeHeroes.com Emails: • Ju...
119 | From High School to HVAC CEO: How 20-Year-Old Julian Crawford is Redefining Success 27.11.2025 30:06
Show Information Episode Number: 119 Date: November 27, 2025 Duration: 29:29 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Julian Crawford Company: APE Services Guest Website: Julian. APEServices@gmail.com Summary In this inspiring live episode from Service World Expo 2025 in Las Vegas , Justin Deese sits down...
118 | How Contractors Cut Taxes with Smarter Benefits: $600/Employee Back with Matthew Abbott (Live from Service World 2025) 26.11.2025 24:47
Show Information Episode Number: 118 Date: November 26, 2025 Duration: 24:10 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Matthew Abbott Company: Abbott Family Insurance Guest Website: Abbottfamilyagency.com Guest email: matthew@abbottfamilyagency.com Summary Live from Service World 2025 in Las Vegas, Justin...
117 | Nine Women, One Canyon: The Hiking Tribe’s 32-Mile Grand Canyon Gauntlet (Live at Service World Expo 2025) 25.11.2025 24:29
Show Information Episode Number: 117 Recorded at Service World Expo (October 2025) Date: November 11, 2025 Duration: 23:52 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: “The Hiking Tribe” (3 of the 9 women) — Kim Martin, Kristen Deese, and Company: Various (women from the trades) Summary Recorded live at Servi...
116 | “Closing Without Conflict: Doug Wyatt’s Playbook for Technicians Who Hate ‘Sales’ (Live at Service World Expo 2025) 24.11.2025 31:15
Show Information Episode Number: 116 Date: Recorded live at Service World Expo (Oct 2025) Duration: 30:38 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Doug Wyatt Company: Synergy Learning Systems Guest Website: SynergyLearningSystems.net Guest Email: info@synergylearningsystems.net Gift to listeners: Free acc...
115 | The Hidden ROI of Events: What 2026 Will Demand from Your Business 17.11.2025 30:46
Show Information Episode Number: 115 Date: November 17, 2025 Duration: 30:10 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Kristin Deese Company: Virtual CFO for the Trades Guest Website: kristendeese.com Summary In this episode, Justin and Kristin recap a jam-packed travel season as new empty nesters, hitting...
114 | Be the Best-Known Plumber: Tyler Williams on Bold Branding, Local Dominance & AI 10.11.2025 46:00
Show Information Episode Number: 114 Date: November 6, 2025 Duration: 45:24 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Tyler Williams Company: Mammoth Marketing Guest Website: — https://tylerwilliams.net/ Summary From ripping windshields in Alaska to running a 75–80-client marketing agency for plumbers, Tyl...
113 | The Future of Customer Experience in the Trades: Human First, AI Second with Brigham Dickinson 03.11.2025 41:34
Episode Number: 113 Date: November 3, 2025 Duration: 40:58 Host Contact Information Host: Justin Deese Website: JustinDeese.com Contact: podcast@JustinDeese.com Guest Contact Information Guest: Brigham Dickinson Company: Power Selling Pros Guest Website: powersellingpros.com Summary Brigham Dickinson returns for his third appearance to tackle the big question on every owner’s mind: how does AI res...
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