FranchisOR Bust - Franchise Marketing

In this episode of FranchisOR Bust, host Trevor Emerson sits down with Melissa Telsrow, Co-Founder and President of Hiper, to discuss what it takes to successfully market and grow multi-location and franchise brands in today's digital landscape. Trevor and Melissa dive into the challenges of bridging the gap between national marketing strategy and local execution, the importance of empowering fran...

In this episode of FranchisOR Bust, host Trevor Emerson sits down with Katherine LeBlanc, Fractional CMO and founder of Apollo CMO, to discuss the realities of franchise marketing and what it takes to build lasting momentum within a franchise system. Trevor and Katherine explore the relationship between franchisors and franchisees when it comes to marketing responsibilities, why corporate teams bu...

In this episode of  FranchisOR Bust , host Trevor Emerson sits down with Steve Buors, CEO and Co-Founder of Reshift Media, to discuss the challenges of digital advertising in franchise systems. Trevor and Steve explore the balance between franchisor brand consistency and franchisee local control, the impact of fragmented data, and why goal alignment is essential for scalable performance. Steve als...

In this episode of FranchisOR Bust , host Trevor Emerson sits down with Steve Buors, CEO and Co-Founder of Reshift Media, to discuss the challenges of digital advertising in franchise systems. Trevor and Steve explore the balance between franchisor brand consistency and franchisee local control, the impact of fragmented data, and why goal alignment is essential for scalable performance. Steve also...

In this episode of FranchisOR Bust , host Trevor Emerson kicks off Season 4 with Angela Olea (CEO & Founder) and Liberty Bernal (President & COO) of Sweet Influencers. Together, they explore how influencer marketing is transforming local marketing for franchise systems—and why it's becoming a powerful, scalable tool for growth. Drawing from their experience as franchisors, franchisees, and supplie...

In this episode of FranchisOR Bust , host Trevor Emerson sits down with Heather Ripley, founder of Ripley PR, for a unique conversation on how public relations plays a critical role in franchise growth and long-term brand success. Heather shares her journey from working inside a major franchisor to launching an agency focused on serving the franchise and skilled trades industries. She dives into h...

In this episode of FranchisOR Bust, host Trevor Emerson engages in a compelling conversation with Ryan Parsons, the CEO of Evive Brands. With a long history in the franchising business, Ryan and his brother founded The Brothers That Just Do Gutters, offering insight into starting a business from the beginning, growing a local company, franchising, and more.   Throughout this episode, Ryan discusse...

In this episode of FranchisOR Bust, host Trevor Emerson sits down with Michael Moorhouse of Mosquito Shield for an insightful conversation about growth, grit, and getting started in franchising. Michael dives into the key strategies, challenges, and milestones that shape the success of new franchise locations. From his early days in the industry to leading and supporting new franchisees, he shares...

In this power-packed episode of FranchisOR Bust , host Trevor Emerson sits down with Stefan Figley, President of 1-800-Packouts , to explore the real drivers behind franchise growth and operational success. With a strategic mindset and a proven track record of growing EBITDA and leading high-performing teams, Stefan dives into the transformative leadership practices and community-focused strategie...

In this episode of FranchisOR Bust, host Trevor Emerson engages in a compelling conversation with Scott Sutton, the Chief Development Officer at Empower Brands. With a career spanning over 30 years in strategy, franchising, and corporate development, Scott offers invaluable insights into the art of franchise growth and sustainability. ​ Throughout the discussion, Scott delves into the nuances of f...

In this exciting episode of FranchisOR Bust, host Trevor Emerson sits down with John Patriarca and Robert Tobias, Directors at Elite Franchise Capital, to delve into the intricacies of franchise operations. John and Robert share insights from their vast experience in providing financing solutions to franchisees, discussing how Elite Franchise Capital empowers entrepreneurs to succeed. They'll expl...

Welcome to another episode of FranchisOR Bust, the podcast where host Trevor Emerson dives into the world of franchising with industry leaders! In this episode, Trevor interviews Rusty Amarante, CEO at BELFOR Franchise Group. Join us as Rusty shares his extensive knowledge and experience in the property restoration and home services franchising industries. Explore the growth and success of BELFOR...

In this episode, our host Trevor Emerson sits down with Bennett Maxwell, the visionary behind Dirty Dough. Bennett Maxwell brings a wealth of knowledge and experience from his entrepreneurial journey, transforming Dirty Dough into a standout brand in the competitive cookie industry. Together, they delve into the intricacies of building and growing a successful franchise, sharing practical advice a...

In this episode, our host Trevor Emerson sits down with two esteemed experts from Baker Donelson, Laura McDonald (Of Counsel) and Joel Buckberg (Shareholder). Laura and Joel bring a wealth of knowledge and experience from their extensive careers at Baker Donelson, a renowned law firm with a strong reputation for guiding clients through complex business landscapes. Together, they discuss the intric...

In this episode of FranchisOR Bust, our host, Trevor Emerson, sits down with Sarah Saffari, the founder of InfluencerNexus, to explore the evolving landscape of influencer marketing and how to combat influencer fraud that plagues many campaigns today. Before founding InfluencerNexus, Sarah built a successful business consultancy that helped millennials and Gen Z audiences scale their personal bran...

FranchisOR Bust is a dynamic podcast hosted by Trevor Emerson that delves into the world of franchising, featuring insightful interviews with industry leaders. In this episode, Trevor sits down with Dean Hartley, the President of Five Star Bath Solutions, to explore the ins and outs of franchising and gain valuable insights from Dean's extensive experience in the field. Dean shares his journey of...

In this brand-new installment of FranchisOR Bust, our host Trevor Emerson delves into the world of franchising in the realm of bug extermination with none other than Andy Fuller, the visionary CEO of Mosquito Hunters Franchise. Andy's journey in the world of franchising has been a learning experience of how to properly communicate and demonstrate the level of care and effort placed in the Mosquito...

Join us for the latest episode of FranchisOR Bust, where our host, Trevor Emerson, sits down with Chris Stoness, Founder/CEO at Elite Window Cleaning. Christopher Stoness has been involved in the window cleaning industry since 2005. He sees windows as more than just a job—his career and passion. As the CEO of Elite Window Cleaning and Sparkle Squad, he helps franchisees and staff find the same ful...

Join us for the latest episode of FranchisOR Bust, where our host, Trevor Emerson, sits down with Danessa Itaya, President of Bio-One, a leading provider of decontamination and biohazard cleanup services. With nearly 30 years of unique experience and insight, Danessa is leading Bio-One's continuing evolution as the premium provider in their industry. In addition to serving on the International Fra...

In our latest FranchisOR Bust episode, our host, Trevor Emerson, sits down with Eric Martin the Senior Vice President of Franchise Development at Happinest.   When it comes to business development, Eric Martin has a reputable background in developing strategies and creating a synergistic approach to franchising. In this episode both Trevor and Eric speak about their experiences but also how they p...

Welcome to another week of FranchisOR Bust, this week our host, Trevor Emerson, engages in a captivating conversation with Lisa Merry, the inspirational President of Junk King.   Lisa's journey is adorned with remarkable achievements and a wealth of knowledge gained from over 14 years of experience at Huntington Learning Centers, where she held pivotal roles such as VP of Operations and Chief Oper...

Join us for the latest FranchisOR Bust, where our host, Trevor Emerson, sits down with Anne Huntington Sharma, President of Huntington Learning Center and an expert in franchising.   Anne oversees business strategy and growth initiatives, including partnerships, marketing, digital and technological transformation, and franchise development. She is also involved in the arts as a collector, producer...

Join us for the latest episode of FranchisOR Bust, where host Trevor Emerson engages in a captivating conversation with a seasoned industry expert Bill McPherson. With years of experience in franchising, Bill brings a wealth of knowledge and a unique perspective to the discussion.   In this episode, we delve into the challenges faced by franchise owners and explore strategies for overcoming them....

Join us for the latest FranchisOR Bust, in this episode, Trevor Emerson sits down with Johnny Franchise, an expert in the franchising space with over 30 years of experience.   Johnny Franchise has been both a franchisee and a franchisor multiple times, giving him a unique perspective on the industry. He's also an engaging and entertaining speaker who shares his experience, knowledge, and network t...

FranchisOR Bust is off and rolling. This week, LSM CEO Trevor Emerson chats with Hall of Fame Keynote Speaker and Acclaimed Author, Ford Saeks. As a research based thought leader, Ford has redefined the formula for business growth. Ford helps businesses not by talking at them about success, but by talking them through the steps to get there. Learn why in the franchise space it's important to think...