FranchisOR Bust - Franchise Marketing

On the season 2 premiere of FranchisOR Bust, LSM CEO Trevor Emerson chats with author and multi-franchise store owner Charles Jebran.   Approaching from a financial point of view, Charles details owning and managing franchises, and identifying the challenges that comes along with running these businesses. Charles offers a unique perspective on how to optimize profit through his extensive accountin...

On this episode, LSM CEO Trevor Emerson speaks with Kai Kaapro , CEO at TourScale .   Building a brand that's focused on having fun is a good position to be in, especially when that fun involves large groups of people.   After becoming the largest party bike operator and the largest cycle boat operator in the country, a franchise was born out of popular demand.   Today, Kai shares how TourScale ma...

In this episode, LSM CEO Trevor Emerson speaks with Andrew Garsten , Regional Developer, Los Angeles at Massage Envy .   Massage Envy pioneered the membership-based, recurring-revenue massage and spa experience in 2002, becoming one of the largest franchises in the industry with over 1,100 locations.   Today, Andrew shares how an entrepreneurial mindset allows you to adapt to new industries and ho...

In this episode, LSM CEO, Trevor Emerson , speaks with Charles Bonfiglio , Founder and CEO of Tint World .   After taking a one-way trip to Florida with only two suitcases, Charles set out to establish himself in the aftermarket accessory business.   Since 1982, Tint World has successfully led the auto-styling and window-tinting industry by leveraging technology and providing an easily replicable...

In this episode, LSM CEO Trevor Emerson speaks with Caring Senior Service 's Scott Suryan , Director of Franchise Development, and Michael Watson , Regional Sales Director.   12,000 people a day in the United States turn 65 years old and many of them require senior care and at-home care.   Michael and Scott consider Caring Senior Service's in-house technology innovations to be the best in the indu...

In this episode, LSM CEO Trevor Emerson speaks with Jordan Austin Levine , Chief Operating Officer at Sola Salons .   Jordan Levine is a veteran of the franchise world, having worked in many different industries and learned from many different perspectives.   During his long and varied career, Jordan considers Sola Salons to be the place he's had the most fun. He joined the franchise when they had...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Matt Robinson, Founder & CEO at Upfront.   There are 80 million hourly frontline workers in the U.S. Many of them work for a franchise, and they represent the entire customer experience for these brands. If we can make their jobs and lives a little bit better, then the companies that they work for perform a whole lot be...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Bridget Rawls, Director of Digital Marketing at Buzz Franchise Brands.   Some might say we are buzzing with anticipation to see what Bridget has in store for us today. As a multi-brand franchisor, Buzz Franchise Brands has three different brands under its umbrella: Pool Scouts, Home Clean Heroes, and British Swim School...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Justin Egan, Co-Founder, CMO and Head of Restaurant Tech at Wing It On!®   It's always insightful to speak to individuals who are still in the emerging space; there is so much to understand about how culture and goals are being set, and these are pivotal to the franchise space and how you're looking to grow.   In this e...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Scott Snyder, Chief Executive Officer at Bad Ass Coffee of Hawaii.   The vast majority of Americans enjoy coffee, and the folks listening to this podcast enjoy franchising, so we're killing a lot of topics here that people love.   Right out of the gate, Bad Ass Coffee had the marketing appeal. All they needed was the in...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Alison Satriana, Director of Development at Teriyaki Madness.   Teriyaki Madness categorizes itself as fast, casual Asian food. It's in 27 states now, with 110 locations and counting. So lots of growth.   Alison works on the new franchisee side, so her role is to spread awareness of the Teriyaki brand as well as find th...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Cade Griffis, Founder and CEO, D-BAT Sports, a baseball and softball training goods and facilities franchise.   D-BAT stands for Developing Beliefs, Attitudes, and Traditions.   Cade ran a single location in Addison for about 12 years before realizing that he wanted to expand. In 2009, his first franchise was opened. Th...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Adam Contos, CEO at RE/MAX Holdings, Inc.   Everybody knows RE/MAX as the global real estate brand with the red, white, and blue balloon.  Adam stepped into RE/MAX after an 11-year career in law enforcement, running a SWAT team.    He's always been an entrepreneur like so many people in franchising, and he jumped into R...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Cassidy Ford, Account Director at FRM Solutions.     Cassidy joined FRM Solutions in 2018, after years of working with restaurant franchisors in sales, development, and operations. Cassidy jumped headfirst into franchising when she helped establish the development department at How Do You Roll?, a fast-casual sushi conc...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Brooke Budke, Business Consultant and Brand Strategist. Brooke has many years of experience in the franchise space. For starters, she's the former president of TITLE Boxing Club, a fitness franchise that spans across the United States, which landed on Inc. magazine's number one fastest growing franchise in 2014. She als...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Adam Sedlack, Chief Executive Officer at UFC GYM.   How do we create fitness with purpose? How do we create an identity where somebody can find the best version of themselves? Adam found that inspiration through the UFC and decided to form a gym based on how a UFC athlete trains.    You don't have to be a great fighter,...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Maureen Anders , CEO, Co-Founder and Franchisor at AR Workshop .   AR Workshop is a DIY art studio, where people can come and create home decor from raw materials. You're starting with a pile of blank wood and some power tools, and you're leaving the class with a sign or a centerpiece box, a tray, or something beautiful...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Russ Jundt, Founder, Vice President, and Brand Leader at Conserva Irrigation Franchising, LLC.   He has always felt that water was very, very important, especially after learning that about 1.5 billion gallons of water are wasted every single day in the United States, due to over-watering lawns and landscapes both in co...

In this week's episode of Franchis or Bust , LSM CEO Trevor Emerson speaks with Chris Kobus, Chief Experience Officer at European Wax Center.   Chris has spent many years inside the franchise space, focusing mainly on health, wellness, and beauty. He was also part of some larger brands as well as some brands that are not only larger now, but still in heavy growth mode.   European wax Center is the...

In this week's episode of Franchisorbust , LSM's CEO Trevor Emerson speaks with Adam Povlitz, CEO and President at Anago Cleaning Systems.   Anago Cleaning Systems has completely changed the dynamics of its industry. Now, instead of cleaners being seen as janitors, they have the opportunity to be seen as partners in the health of an office.   The pandemic has opened the floodgates for cleaning dis...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Scott Schubiger, Chief Development Officer at Massage Heights. Scott has been in the franchising world for a long, long time, even though it doesn't look like it. He may still look like a spring chicken over here, but he's definitely been in the game longer than most. Specifically, Trevor and Scott discuss: How importan...

In this week's episode of FranchisOR Bust , LSM CEO Trevor Emerson speaks with Red Boswell, President of IFPG.   IFPG, the International Franchise Professionals Group, is the most trusted franchise consultant group in the world. They have 650+ consultants in the United States.   A franchise purchase tends to be one of the biggest life decisions a franchisor can make, so why wouldn't you want to wo...

In this episode of FranchisORBust , LSM CEO Trevor Emerson speaks with Jon Brovitz, Arizona Area Developer at Scissors & Scotch. Jon has been in the franchise space since 2003, with a lot of success across multiple different brands. The first couple of things he looks at in a franchise is the concept itself to make sure it's marketable, then the people.  Whenever he bought Scotch & Scissors, he re...

In this episode of Franchisor Bust , LSM's CEO Trevor Emerson chats with Peter Carlson, a Partner at Pet Evolution Franchising.   Peter's dog Leo was struggling with his digestive system and getting sick all the time. So Peter went online to research it. After trying some products that didn't work, he ended up going to a specialist in nutritional dog food, Pet Evolution, where he learned that raw...