Fractionals Unplugged with Jay Kingley

In this episode of Fractionals Unplugged, Jay Kingley speaks with Kristi Perdue , a Fractional Chief AI Officer the challenges of AI usages internally and externally for SaaS companies. Kirsti emphasizes the critical role that Governance plays to both mitigate risks and achive the benefits from AI. Email Kristi or send her a DM on LinkedIn to continue the conversation. Connect with Jay Email me at...

In this episode of Fractionals Unplugged, Jay Kingley speaks with Shelley Majors , a Fractional CHRO on the critical role of leadership in business, emphasizing the need for effective communication and the importance of treating employees well. She highlights the dangers of surrounding oneself with 'yes people' and the necessity for honest feedback in fostering a healthy workplace culture. Email S...

In this episode of Fractionals Unplugged, Jay Kingley speaks with Jen Hamilton , founder of the Fractional COO Collective. They discuss the role of fractional COOs and integrators, the benefits of joining the community, and the challenges faced in business development. Jen shares her insights on the importance of support and mentorship for fractional COOs, as well as her plans for the future of th...

In this episode of Fractionals Unplugged, Jay Kingley speaks with Rebecca Kushner , a Fractional CFO specializing in helping health and wellness practitioners navigate their financial challenges. They discuss the common issues practitioners face, including pricing, client volume, and overhead costs. Rebecca emphasizes the importance of understanding financial metrics to make informed decisions and...

In this episode of Fractionals Unplugged, Jay Kingley and Oleksii Lunkov discuss the challenges faced by early to mid-stage companies in the e-commerce sector. Oleksii shares insights on the importance of understanding revenue growth, identifying root causes of e-commerce issues, and the necessity of balancing basic e-commerce practices with unique brand elements. He emphasizes the role of a stron...

In this episode of Fractionals Unplugged, Jay Kingley speaks with Tom Dillon , a Fractional CFO specializing in helping businesses navigate financial challenges. They discuss the concept of 'sweaty startups', the importance of understanding cash flow, and the role of finance in driving business growth. Tom emphasizes the need for transparency and leadership in addressing key business problems and...

Jay Kingley interviews Ashish Nanavati , a data-driven fractional marketer. They discuss the importance of understanding ideal client profiles (ICPs), the urgent problems startups face, and the challenges in achieving desired outcomes. Ashish emphasizes the need to identify root causes of marketing struggles, break down silos within organizations, and implement growth loop structures. He also shar...

Jess Schultz , a Fractional CRO/CMO, talks about the challenges faced by founders of B2B SaaS companies as they transition from founder-led sales to a more structured go-to-market strategy. Jess and Jay discuss the emotional toll on founders, common mistakes in scaling sales, and the importance of understanding the ideal client profile. Jessica shares her insights on identifying root causes of rev...

Russell Lookadoo , a Fractional Chief HR Officer, talks about the challenges small business owners face in hiring and managing staff. Russell shares insights on the importance of emotional connection in leadership, the pain points of hiring, and the need for clear communication and strategic planning. He emphasizes the significance of understanding one's ideal client profile and the necessity of c...

Marley Wagner discusses the evolving landscape of customer engagement and marketing strategies in B2B companies. They discuss the importance of retaining existing customers, the challenges of communication between marketing and customer success teams, and the need for a cohesive digital engagement strategy. Marley shares insights on identifying pain points, the significance of product-market fit,...

Omid Sadati discuss the importance of product market fit for early-stage companies. Key takeaways include: Product market fit is crucial for the success of early-stage companies. Founders need to be comfortable with being uncomfortable and continuously learn and grow. Critical and strategic thinking are essential in navigating the complexities of achieving product market fit. Engaging with custome...

The lack of awareness of the label 'fractional' is not the main reason why fractional executives struggle to get clients. Fractional executives need to differentiate themselves and communicate their intellectual property to stand out in a market with an vast oversupply of fractionals. Success as a fractional executive depends on redefining the market and focusing on value rather than the label. La...

When I want to be the best I can be, I look to how those rise to the top in Darwinian industries - sports, entertainment, the the C-suite. I've put together 7 lessons that fractional executives can learn from the NFL: 1. Repetition is key to improvement. Treat every interaction as a learning opportunity and reflect on what you've learned. 2. Practice before you play. Implement a rigorous process t...

Carla Titus , a Fractional Chief Financial Officer of Wealth Worth Within , discusses the challenges faced by business owners in managing their finances and the solutions she provides. She helps business owners evaluate how their billable hours are impacting performance and profitability, and she assists in making data-driven decisions to improve financial outcomes. Carla's ideal clients are sophi...

Rich Daniels , a Fractional General Counsel, talks about the importance of legal risk mitigation for small and medium-sized businesses. Rich explains that his role is to help businesses save money, mitigate risk, and focus on their core business. Rich discusses common contract issues and the consequences of not understanding contracts. Kay takeaways from the episode include: Fractional General Cou...

How do you know when a prospect will buy or pass. Here's what you need to know: * Qualifying prospects involves determining if they meet the fit and impact criteria. * Understanding what prospects believe about their future is crucial in predicting their buying behavior. * Prospects are more likely to buy if they believe their future will be worse than the present. * Providing hope and offering so...

Taylor Crane , founder of Fractionaljobs.io , discusses how Fractional Jobs is an open job board connecting companies with fractional talent. Fractional Jobs does not act as an agency and does not charge a percentage fee. Fractionals can join the network by entering their email address and do not need to create a profile or pay any money. Fractional Jobs sends job opportunities to fractionals base...

Paul Arugs is a fractional chief customer officer, serving B2B and B2C services industries with Au$5m - Au$100m annual revenue with 20 - 200 employees. Paul helps mid sized companies embed data-driven customer strategy across their organizations. This fosters a more evidence based, customer centric culture that focuses on capability rather than campaigns to drive sustainable growth. In this podcas...

Ben Wolf , founder and CEO of Wolfs Edge Integrators provides fractional Integrators and COOs to growing mid-market companies. Ben's focus is on building a roster of team-first Integrators to serve clients. Ben provides deep insight into the challenge the solo fractional COOs face in building their business and how Wolfs Edge Integrators solves the business development challenge. He also shares hi...

... so why are you still doing them? 95% of fractional executives base their sales process on starting with a discovery call or conversation. How do you know if your prospect has one or more issues that you can help them with if you don’t ask? Whether you must do a discovery conversation depends on your level of genius or as the lawyers like to call it your intellectual property. Fractionals with...

Ross Stockdale works with SMB B2B service companies as a fractional CMO to help them grow profitably in 12 months or less. His approach is to take owners out of the marketing seat and into the investor seat. Ross's formula for success is Leadership + Strategy = Growth. Ross believes that marketing a business is about communicating to clients and prospects where they are, not where you are. Adaptin...

Ryan Walter is a Managing Director with ProCFO Partners - a marketplace for senior level fractional CFOs. ProCFO Partners believes the financial function is not just about managing and reducing cost but serving as a catalyst for growth. ProCFO Partners provides expert part-time/fractional CFO’s who ride co-pilot with you looking out the windshield ensuring you achieve your goals and strategies. Th...

Email Henning at henning.schwinum@vendux.org Zach Selch of Global Sales Mentor brings over 35 years experience in international sales for manufacturing companies. His speciality is in creating 3rd party distribution networks as an extension of your internal sales team. Zach has onboarded over 1,000 channel partners in 135 different countries. Hear why Zach says it's critical that you support your...

Henning Schwinum is the founder and CEO of Vendux - a market place that connects fractional sales executives to clients. Vendux reduces the friction for a client bringing on a fractional sales executive using their proprietary PerfectMatch™ system to identify the ideal sales leader matched to their unique business requirements. Vendux has been in business for almost 5 years and has over 700 fracti...

...so why are you marketing yourself as average? The tragedy is when a fractional executive who is in the top 20% of their peers in terms of the impact they can make on their clients goes to market as if they are average or worse. In this podcast, I take you through how to identify and communicate your genius that clients so desperately need and are happy to pay for. The challenge you and everybod...