Fractionals Unplugged with Jay Kingley

Karina Mikhli is the founder, muse, and CEO of the largest Fractional Executive community - Fractionals United. She's grown the community from 0 to 6,500 in a bit more than a year. Fractionals United provides its members with a range of reasons to join from a supportive community, education, partnerships with other fractionals, and a range of benefits you might find in corporate but not as a solo...

John Arms is an inspirational voice in the Fractional Executive community who extolls the benefits of executives throwing off the yoke of the corporate world and making a professional impact on their terms. John leads Voyageur University where he and his partner provide copious education and teaching on how to join and thrive in the fractional ecosystem. John drops his wisdom throughout the show....

The First Step To Building A Great Business Is To Know Your Gap. Every service provider is pitching and hard selling every Fractional Executive on how they can help you build a great business, get all the clients you want, and make a ton of money. Before you pay attention, you first need to reflect on the gap between where you are and where you want to be. Einstein famously observed that "Insanity...

Jamie Munoz is the Founder and CEO of Catalyst Integrators®. Catalyst Integrators helps badass full time Integrators easily make their career transition to fractional and support them with community, coaching and clients. Jamie explains how the EOS ecosystem works and how her company supports fractional integrators in getting clients, forming community, training and education, and perhaps most imp...

Nancy Fox runs the Fractionals Connections Community. The FCC is a professional and business development community - learning, collaboration, networking and business growth. Their mission is to help fractional execs build a thriving fractional executive business, with a continuous pipeline. Nancy shares her wisdom on why free is never free and what fractionals should focus on in order to build a s...

Will Simpson is a renaissance man. He's a Fractional COO, book author, and former professional poker player. Will compares himself to a wet blanket and stresses how the role of a COO is make the visionary's dream become a reality. He emphasizes the importance of people over product and how reaching across the aisle to those in different roles is a key success factor. Will shares how his experience...

Paul Jones runs the Fractional Elite Collective which allows fractionals to actively participate in the ongoing transformation of the work landscape through the fractional executive movement. Paul explains how this is a movement that signifies a profound shift in how we operate professionally. The FEC is based on an unwavering commitment to the abundant mindset, bringing together fractional execut...

Scot LeVan , a Fractional CIO and CEO of x86 Services observes that most small to mid-sized businesses don't have technology, policies and processes that will scale. Scot helps these companies mitigate their risk of a security breach and scale their technology to enable their company to communicate inside and outside the organization through people process and technology. Scot also talks about the...

I'm often asked what is the biggest mistake fractional executives make when trying to build their business. At the top of the list is focusing on themselves when communicating with prospects rather than the issues that your target market cares about (hint they aren't worried about your problems, they have enough of their own). Learn why when you talk about yourself (and you do that a lot more than...

Nate Jenson , Founder of Zero To CFO observes that most small businesses don't know what's harming their profitability. More importantly, they don't know what changes to make to fix that. They generally just try to 'work harder' to make improvements. Nate provides each of his clients, typically general contractors with 5 - 30 employees, with a financial dashboard and advice on how to run their bus...

Jay Kingley , CEO of Maven , invites you to enjoy the Fractionals Unplugged - The Inside Story podcast and vodcast. Subscribe on the podcast platform of your choice by clicking here . Subscribe to our YouTube channel by clicking here . Connect with Jay Email Jay at jay.kingley@referabilitymaven.com if you're a fractional executive, fractional community leader, or fractional community marketplace p...

Jay Kingley , CEO of Maven , asks a fundamental question that every Fractional Executive must answer. What type of business do you want to be in? Are you selling your time for money or your brain for value? Most fractional executives focus on their experience rather than their intellectual property. This podcast explores how your intellectual capital will be one of the largest determinants of the...

It used to be when a senior executive left the corporate world but wasn't ready to retire, they'd hang out a shingle as an independent consultant. Today, it's much more likely that they would call themselves a fractional executive. In this podcast, Jay Kingley , CEO of Maven , lays out the differences between a fractional executive and consultant and discuss which pathway suits a second act execut...

Jay Kingley , CEO of Maven , is trumpeting a clarion call to all fractional executives in the bottom 80% in terms of impact on clients, "Generative AI is commoditizing mediocrity" . You’ve heard the classic aphorism of garbage in garbage out. Well these large language models that our generative AI applications run on represent the thinking of the masses in, average if not mediocre content out. Gen...

Jay Kingley , CEO of Maven , discuss that your business focus is driven by your marketing not service delivery. In today’s world, no one wants to hire the “jack of all trades and master of none". When you’re paying top dollar to bring in a fractional executive or consultant, you want someone who understands your specific issue and has the expertise, insight, and wisdom to deliver the outcomes you...

Jay Kingley , CEO of Maven , reminiscences of the best employee he ever had. This staff member had a high level of consistent performance, enviable work ethic, great attitude and fun to be around, good team player who inspired and elevated those around her, and was accountable, responsible, reliable. Her name is Heisenberg and she’s one of my cats. Her sister is Schrodinger and she’s no one’s idea...

Jay Kingley , CEO of Maven , has the surprising take that what you say when selling better be different than what you do during delivery … or you won’t get any clients and if you do you won’t retain them. During the buying process, empathize with your prospect on where they think they are and show them how to get to where they want to be. During delivery, enlighten your client on where they really...

The secret to getting more clients isn't knowing how to close or being a super salesperson. As a consultant, coach, or fractional leader, you have to own a process that leads your prospects to you and then allow the right ones buy. Key to this process is establishing empathy (80% of the battle) and being able to communicate your expertise, insight, and wisdom plus giving them a taste of what it wo...

Jay Kingley of Maven says lead generation tactics will kill your consulting business. The implicit assumption behind lead gen is the more clients you need the more marketing you must do. But when you are the product and what you're selling is your expertise, insight, and wisdom, it takes time to convert a lead to a client and time is what you are short of. Focus on prospect generation and run, and...

Consultants and fractional leaders work so hard to add extraordinary value to their clients ... and then they blow it by having a conversation with their prospects that significantly undervalues their ability to make a difference. Your prospects don’t have preconceived notions of your value prior to engaging with you. You set those expectations by choosing to talk about your experience, expertise,...

Jay Kingley, CEO of Maven , says there is one huge mistake that so many consultants make when trying to turn prospects to clients and it's costing them so much money! In this video Jay talks about how meeting your prospects where they are is the key to turning them into clients. Once they are clients, inspiring them to achieve their full potential is how you retain them as clients for a long, long...

Tea Kingley  taught me a valuable lesson the other day on how essential it is to meet your prospects where they are and to embrace where they want to go. Once they become your client, you can do your best to lead them to where they need to be. But you won't get the opportunity if you don't start by meeting them where they are. Connect with Jay Email Jay at jay.kingley@referabilitymaven.com Si...

Jay Kingley , CEO of Maven , talks about the mistake many consultants and advisors make by focusing on improving their skills and capabilities to better serve clients. But the gap you really need to focus on is the one between how your target market perceives you and the impact you know you can make for them. You can understand how you are perceived by paying attention to what your prospects focus...

David McClaskey , President and Founder of the McClaskey Excellence Institute observes that a frequent complaint of quick service restaurant executives is their struggle with employees who don’t meet expectations and as a result experience ongoing customer dissatisfaction. When this happens, significant damage to reputation, revenues, and profits results.   David explains that you got he...

If you’re a consultant who is average at delivering value for your clients, Artificial Intelligence applications will commoditize you and make you irrelevant. But if you’re in the top 20% who think critically and have insight into the issues that are important and urgent for your clients, the adoption of AI chatbots and the like will boost demand for your services and provide opportunities for you...