Fr8 Marketing Gurus

Send us Fan Mail The Jarrett Supply Chain Summit is back for year four — and it's bigger than ever. In this episode of Freight Marketing Gurus, Jennie Malafarina sits down with Jacquie Mazziotta, Senior Marketing Manager at Jarrett, to talk about what's coming to Cleveland on August 5–6, 2026. We cover it all: Kevin O'Leary as the keynote, the Port of Cleveland tour, the VIP recepti...

Send us Fan Mail  Inside the New TMSA Elevate with Jen Karpus Romain | Freight Marketing Gurus TMSA just made one of the biggest changes in its 100-plus-year history — and if you do marketing or sales in transportation and logistics, this episode is required listening before you head to Denver. Jennie Malafarina sits down with Jennifer Karpis Romain, Executive Director of TMSA, to unpack what&apos...

Send us Fan Mail If you’re trying to figure out marketing to drivers, this episode breaks down what actually works—straight from the front lines. Jennie Malafarina sits down with Lamar Solomon, Product Marketer at Dispatch, to talk about how to reach, engage, and retain gig and delivery drivers in a world where traditional marketing just doesn’t cut it. From Facebook ads and YouTube Shorts to in-a...

Send us Fan Mail Sales has changed, and most teams are still using an outdated playbook. In this episode, Jennie Malafarina sits down with Andy Hedrick, CEO of GreenPath Tech, to break down what is actually working in modern B2B sales and why traditional approaches are failing. From the rise of the “invisible buying phase” to the impact of AI, digital presence, and buyer-led journeys, this convers...

Send us Fan Mail Elevating Your Freight Game with Robert Bain

Send us Fan Mail What do companies really need right now: a full-time marketing hire, an agency, or experienced fractional leadership? In this episode of Freight Marketing Gurus , Jennie Malafarina talks with Mark Buford , founder of Traction Bridge , about why fractional marketing support is becoming more relevant, how senior marketers create value faster, and what companies should think about wh...

Send us Fan Mail How do you market a company that sits at the intersection of logistics, real estate, entrepreneurship, and community? In this episode of Fr8 Marketing Gurus , Jennie Malafarina talks with Josh Peterson , VP of Marketing at Elevator Co-Warehousing , about building a fast-growing brand in a niche category and what it really takes to drive demand as a solo marketer. Josh shares how E...

Send us Fan Mail In this episode of Fr8 Marketing Gurus , Jennie sits down with Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive , and the visionary behind the Women in Supply Chain Forum. They dive into the intentionality behind building authentic communities in logistics, the evolution of media in supply chain, and how events like the Women in Supply Chain...

Send us Fan Mail Tune into this episode of Fr8 Marketing Gurus, where we sit down with Chelsey Reynolds, the visionary Founder of Growth Department, renowned for her insight into shaping successful growth trajectories. Known for engineering two successful exits, Chelsey is here to demystify the strategies and shifts poised to redefine markets in 2025 and beyond. Explore pivotal growth strategies f...

Send us Fan Mail In this episode of FR8 Marketing Gurus , Jennie Malafarina sits down with Sandy Cahill of Cahill Consulting for a no-BS conversation about what’s actually working in trucking and logistics marketing today. 🎯 Topics we cover: Why content still reigns—and how to do it right The role of thought leadership and executive branding on LinkedIn Demand generation tips from 15+ years at DA...

Send us Fan Mail What happens when two top minds in logistics marketing stop pretending to compete and start collaborating? In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Kara Smith Brown, CEO of LeadCoverage, to talk shop on what’s actually working in B2B freight marketing—and what’s holding teams back. 🚛 Topics covered: Why Kara says contacts and content have lost valu...

Send us Fan Mail In this episode of FR8 Marketing Gurus , Jennie Malafarina sits down with Michelle LeBlanc , Founder of Drop & Hook , to talk about how freight marketing is evolving in 2025 — and where it’s heading next. They dive into what’s working in logistics marketing, how social media is transforming B2B visibility, and how AI is changing the game for marketers, content creators, and br...

Send us Fan Mail In this episode of FR8 Marketing Gurus , Jennie Malafarina sits down with Michael Jenkins , General Manager at Wheelhouse Logistics , to talk about the real side of building a business in today’s logistics market — from startup challenges to personal branding, authentic relationships, and leading with transparency. Michael shares how he transitioned from 23 years in software to fr...

Send us Fan Mail Search isn’t dead—it’s multiplying.  Google, Bing, ChatGPT, Gemini, Perplexity… your buyers are searching everywhere, and the old SEO playbook doesn’t cut it anymore. In this episode, Jennie Malafarina from Virago Marketing sits down with Wesley Gehman of Web Studios to unpack how AI is reshaping search and what smart marketers are doing to stay visible. We dig into: What actually...

Send us Fan Mail In this deeply personal episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Nick Klingensmith from Stride Motivation for an unfiltered conversation about overcoming obstacles, finding purpose, and building mental resilience in both personal and professional life. What You'll Learn: How to reframe challenges as opportunities for growth and storytelling The di...

Send us Fan Mail In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with Mike Marut, Marketing Manager at Revenova, to explore how his background as a TV reporter is revolutionizing marketing in the logistics industry. What You'll Learn: How storytelling techniques from journalism translate to freight tech marketing Why focusing on people over product specs builds strong...

Send us Fan Mail Join host Jennie Malafarina as she sits down with Aaron Hatfield, Director of Sales at Arvist AI, for an insightful discussion about AI's practical applications in warehousing operations, the current state of freight, and why relationships still trump technology. In this episode, you'll discover: 👁️ Computer Vision in Action - How AI cameras are revolutionizing warehouse...

Send us Fan Mail Join host Jennie Malafarina as she sits down with Jenni Ruiz, Head of Marketing at Transfix, for a refreshingly authentic conversation about navigating major business transformations, the role of AI in marketing, and why being yourself is your secret weapon. In this episode, you'll discover: 🚛 The Great Transfix Transformation - How a top-3 freight broker successfully pivote...

Send us Fan Mail Join host Jennie Malafarina as she interviews Andy Hedrick, founder of Green Path Technology, for an eye-opening discussion about modern B2B sales strategies that are delivering 15x-35x returns for clients. In this episode, you'll learn: 📈 The 2V to 2R Framework - Value + Verified Results must outweigh Risk + Resistance for successful sales 🎯 Executive-First Strategy - Why...

Send us Fan Mail Join host Jennie Malafarina as she sits down with Jimmy Gibson, VP of Brand Communication at Thrive Agency, for a fascinating conversation that blends marketing strategy with the art of magic. In this episode, you'll discover: 🎩 The Magic Script Framework - Jimmy's unique 3-phase approach (Connection, Curiosity, Conversion) that applies magic principles to marketing cam...

Send us Fan Mail From Freight Broker to Industry Connector: Nathan Chaney’s Wild Ride Through Supply Chain  In this episode of Freight Marketing Gurus , we dive deep with Nathan Chaney of Supply Chaney to explore how one logistics pro turned his entrepreneurial itch into a full-blown ecosystem—complete with a brokerage, a podcast, a newsletter, and a thriving virtual Social Club. Nathan shares how...

Send us Fan Mail In this episode of Fr8 Marketing Gurus, Jennie Malafarina chats with Danielle Spinelli of Descartes about her dynamic role in sales, her standout social media presence, and her soon-to-launch podcast, "Tell Me Everything." Danielle shares how she’s built a personal brand rooted in networking, authenticity, and a deep passion for fraud prevention in logistics. They dive i...

Send us Fan Mail In this episode, we sit down with Ava Barnes, the powerhouse VP of Brand & Community at Alvys, a fast-growing logistics software company that 3X’d its growth in 2024. With a background in psychology, Ava brings a fresh, human-centered lens to B2B marketing—and it’s transforming how brands connect, grow, and scale. We talk about everything from building customer-led communities...

Send us Fan Mail What if the key to your next big breakthrough isn’t working harder—but getting curious? In this episode of Fr8 Marketing Gurus , Tiana Schowe, COO and Co-Founder of meshVI, shares how coaching and a growth mindset helped her redefine success—and how they can do the same for you. Tiana opens up about her personal evolution from corporate life to conscious leadership, and the mindse...

Send us Fan Mail In this episode of the Fr8 Marketing Gurus podcast, host Jennie Malafarina sits down with Aaron Hatfield, Head of Sales at Arvist, for a candid and insightful conversation about what’s ahead for freight and logistics in 2025. From tariffs and inflation to the evolving labor market and rapid AI innovation, Aaron shares his expert take on how these forces are shaping the industry. H...