Fr8 Marketing Gurus

Send us Fan Mail What does it really take to go from scrappy startup to scalable success? In this episode, we sit down with Chelsey Reynolds—growth strategist and revenue org whisperer—to talk all things team building, scaling smart, and sustaining momentum through hypergrowth phases. Chelsey unpacks the biggest challenges startups face when evolving from founder-led sales to fully formed revenue...

Send us Fan Mail  Marketing Myths in Freight: What’s Holding Your Brand Back?   Is your freight brand stuck in a cycle of outdated marketing strategies? In this episode of FR8 Marketing Gurus, Coleman Ruffin breaks down the biggest myths holding companies back—and what it really takes to stand out in an evolving industry.   We dive into:   Why trusting your marketing team leads to real innovation...

Send us Fan Mail How is AI shaping the future of social media in the freight industry? In this episode, Jennie Malafarina sits down with Lindsey Nolan , founder of Social Media Mind , to discuss the evolving landscape of digital marketing in logistics. Lindsey shares her journey from journalism to social media management, offering insights into: The power of personal branding in freight marketing...

Send us Fan Mail 🎙️ Mastering the Art of Podcasting: Industry Secrets & Success Strategies | Freight Marketing Gurus Join host Jennie Malafarina as she sits down with Jeremy Thone, co-founder of We Create Creators, for an insightful discussion about podcasting success, content creation, and building authentic connections in the digital age. Learn how Jeremy went from battling imposter syndrome...

Send us Fan Mail 🎯 Account-Based Marketing Demystified: Beyond List-Based Marketing | Freight Marketing Gurus Join host Jennie Malafarina as she sits down with Eric Gruber, CEO of Personal ABM, to unpack the true meaning of Account-Based Marketing (ABM) and why it's more than just list-based targeting. Learn how to transform your go-to-market strategy and drive significant revenue growth wit...

Send us Fan Mail In this episode, Jennie Malafarina, CEO of Virago Marketing, sits down with Nate Wright, founder (and self-proclaimed "Chief Everything Officer") of B2B Bandits, to talk all things marketing, events, and AI. They dive into what’s on the horizon for 2025, sharing real-world experiences and lessons learned from hosting unconventional events, using humor in marketing, and l...

Send us Fan Mail In this episode, Jennie and Mary Koburi, a Strategic Marketing Director, dive deep into the art of marketing strategy, sharing actionable tips and insights to elevate your campaigns and drive results. From leading integrated campaigns to balancing demand and lead generation, this conversation is packed with practical advice for marketers at every level. Key Takeaways: ✔️ How to cr...

Send us Fan Mail In this episode, we sit down with Nate, founder and lead hustler of B2B Bandits, as he shares insights from 16 years of experience in sales and marketing. We explore Nate's unique journey, from his early adoption of technology and unconventional hiring practices to creative sales tactics like sending donuts to potential clients. Learn how Nate leverages personality and authen...

Send us Fan Mail Get ready to transform your sales game! In this episode, Lars Ward, VP of Sales and Strategic Partnerships at Cheema, shares a masterclass on building meaningful customer relationships, simplifying the sales process, and leveling up your brand on LinkedIn. Lars reveals: 🚀 His journey from Night Swift to Cheema and what drives his passion for problem-solving in transportation. 🔍...

Send us Fan Mail In this episode, John McClymont, Principal - Supply Chain and Operations Transformation at Operational Innovations joins Jennie Malafarina to discuss his dynamic career journey, from the food industry to the cash and transit sector, and now as an independent consultant helping organizations solve problems and improve operations. They dive into a wide range of topics, including: 🔹...

Send us Fan Mail In this episode, Jennie Malafarina of Virago Marketing sits down with Trey Griggs, Founder and Chief Encouragement Officer at Beta Consulting Group, to explore how podcasts can drive brand recognition, lead generation, and industry connections. Trey shares his journey in podcasting, the SEO benefits, and how companies can leverage podcasts to align with their marketing and sales s...

Send us Fan Mail In this episode, Jennie chats with Holly LaBoda, Co-founder and Partner at Luminaries Consulting, about aligning marketing and sales teams to drive commercial growth in the logistics industry. Holly shares her expert insights on building trust, overcoming silos, and creating shared goals to ensure both teams work seamlessly toward organizational success. Key Topics Discussed: ▪️Co...

Send us Fan Mail In this episode, Jennie sits down with Jess Kodrich from OnStation to dive into the world of marketing, sales alignment, and digital solutions for the heavy highway industry. Jess shares her unique role as Director of Marketing while also contributing to sales initiatives. From karaoke fun (her go-to song is "Drops of Jupiter"!) to in-depth discussions about HubSpot, Zoo...

Send us Fan Mail In this episode we are thrilled to welcome Frank Gambino, Senior Marketing Manager at Transflo. Join us as we dive deep into the world of marketing strategies and campaigns, focusing on database management and the significance of quality content. Key Takeaways: -Effective Database Management: Learn the importance of maintaining a clean and active database, growing it through segme...

Send us Fan Mail 🚛 Welcome to our latest episode! In this engaging discussion, we dive deep into freight marketing strategies and industry trends with a special focus on chemical manufacturing. Our experts explore the evolution of freight solutions, the importance of vertical-specific approaches, and the impact of technology and sustainability on the industry. 🌐 Key Takeaways: General vs. Vertic...

Send us Fan Mail In this episode, we explore the crucial connection between company brand and culture, and how aligning internal values with external goals can drive marketing and business success. Join Jennie Malafarina and Leigh Sauter as they share insights on prioritizing values, focusing on core competencies, and the role of leadership in maintaining a strong company culture. Discover the imp...

Send us Fan Mail In this compelling episode of the FR8 Marketing Gurus Podcast, Jennie Malafarina and our special guest, Jennifer Karpus Romain dive deep into the intricacies of branding and naming conventions tailored for industry-specific events organized by TMSA. Discover the secrets behind creating a cohesive brand that boosts event recognition and drives attendee engagement. Our discussion be...

Send us Fan Mail In this episode, we dive deep into the critical role of communication in aligning marketing strategies with sales objectives with Jacquie Mazziotta . Discover how improved communication processes can bridge the gap between marketing and sales, leading to better performance and more successful outcomes. Key Highlights: Importance of Communication: Learn how communication ensures ma...

Send us Fan Mail In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway. Key Insights: Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events. Digital Trends: Understanding customer language and continuous dialogue are cruci...

Send us Fan Mail 🎙️ Join us on a magical journey through the realms of imagination and reality! ✨ Our latest podcast episode features Jennie Malafarina and our esteemed guest from XRC Ventures, Amanda Bell. Watch as they swap tales with beloved fictional characters, starting with a whimsical visit to Hogwarts. 🏰 Dive deep into the art of storytelling and the transformative power of PR strategy a...

Send us Fan Mail 🎙️ Dive into the fascinating world of podcasting, branding, and workflow with Blythe Brumleve and Jennie Malafarina in this captivating episode! 🌟 From tackling logistical challenges to discussing the importance of visual aesthetics, Blythe and Jennie share invaluable insights and personal anecdotes that resonate with both seasoned podcasters and aspiring content creators alike....