Founders Korner

Founders Korner by Koridor

Business EN ↓ 38 episodes

Welcome to the Founders Korner! If you're interested in startups, then you'll want to tune in. Our host, Sepehr Shoarinejad, Founder of Koridor covers all aspects of what it takes to get a startup off the ground, from generating and developing an idea to pitching to investors and all of the nitty gritty details, fails, and successes in between. You'll hear (and hopefully learn) about common mistakes that startups make and how to avoid them. And if you're already running a startup, we'll provide useful tips and advice on how to take it to the next level.

Be sure to visit the podcast's website and support the creator: www.koridor.io

Author

Founders Korner

Category

Business

Podcast website

www.koridor.io

Latest episode

Apr 17, 2024

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Episodes

How to Hire as a Non-Technical Founder 17.04.2024

Unlock the secrets to successful hiring for non-technical founders in our latest episode featuring Greg Griesemer, Founder & CEO of 1130.Works. Join us as we dive into the essentials: defining your hiring goals and mastering the hiring process. Learn how to pinpoint key roles vital for early-stage startups, ensuring your team not only shares your vision but also possesses the expertise needed...

Show Investors Why You're the One! 04.04.2024

To secure investor interest, you must demonstrate why you're the ideal non-technical founder to invest in and why your business idea hold promise. This involves identifying a solvable problem where you hold a competitive advantage, building a user base for feedback, and refining your business model for scalability. Join us in this eye-opening podcast with Robert Hudges III, Manager Director at...

Inside the World of Product Management 11.03.2024

In a startup, the Product Manager plays a crucial role as the bridge between the company's vision and its customers' needs. They are responsible for defining and executing the product strategy, ensuring that the product meets market demands, and driving its development from conception to launch. This involves conducting market research, gathering user feedback, prioritizing features, and c...

Why Take the Leap into Starting a Startup 22.02.2024

Join us on our newest podcast episode with Ray Blakney, CEO/Founder of Rayvensoft Ventures, LLC, as we chat about the journey of building successful startups from the ground up. Did you know, behind every 'overnight success' story lies years of hard work and dedication? We're part of a culture that craves instant results, captivated by tales of overnight success that dominate our gener...

Startup Stories For First Time Founders 05.12.2023

Want to launch a startup or maybe you’re just starting that journey? But you don’t think you need AI in your product…. Think again. AI isn’t just for the big guys, so I encourage you not to be daunted. Join us for our latest episode with the one and only, Tyler Chisholm. Tyler is a serial entrepreneur, Co-Founder & CEO of Clearmotive Marketing, speaker, and host of the podcast YYC Collision. H...

MVP Sales Strategies For Founders 21.11.2023

You've just launched a GREAT product and you're ready to start selling. But you're met with .....crickets..... You're not getting traction. And you don't have feedback to tell you where you're going wrong - is it the positioning? is it the marketing channel? Tip #1, become a sales-led founder. In the beginning, you're not going to use strategies that scale. You need scr...

An Honest Description Of Founder Life 07.11.2023

Being a founder is a lonely job. And founders struggle to find the right support - both personally and professionally - to thrive. Join us for our latest Founders Korner podcast episode with Jade Alberts, Founder of Pure Guidance. Jade is an angel investor, founder, podcast host and startup coach. He's made it a mission to help founders succeed without burning out. And that's exactly what...

How SaaS Founders Find Product Market Fit & Secure Series A 24.10.2023

The majority of startups fail before achieving Product Market Fit. First-time founders in particular struggle to make it to their seed or series A investment. So how do you set yourself up to be one of the very few who make it to this milestone? Join us for our latest episode of Founders Korner with Pablo Srugo, Founder at Mistral Seed VC. He's a founder turned investor and the host of the pod...

How To Secure Pre-Seed Capital For Your SaaS Startup 09.10.2023

Join us for another episode of Founders Korner podcast. We're joined by Eva Dobrzanska, Investment & Dealflow Manager at Block Dojo, a UK-based incubator. We dig into how AI is almost always misunderstood in the startup world. And Eva shares what she considers 'red flags' for startup investments, and shares what to realistically expect as you start your raising journey. . Connect w...

What Venture Capital Firms Look For In Seed SaaS Deals 26.09.2023

Welcome back to the Founders Korner! Today, we have a packed episode, gaining invaluable knowledge from Arden, an Investment Manager at Yaletown Partners that invests in pre-seed to series A companies. Arden and Sepehr discuss the blunt truth about what venture capital firms are looking for in startups including team composition, revenue and product-market fit. Arden paints the picture of the true...

Canadian vs. American Startups 13.09.2023

Canadian startup world vs. American startup world? Which one is better? Welcome back to the Founders Korner Podcast, today we have a special guest from one of our workshops, Bob Seeman. Learn more about how Canadian government grants such as IRAP could be the downfall of your startup. As Bob is a tech startup mentor expert, he explains what he thinks are the keys to a successful tech company - thi...

How to Pivot Your Startup Successfully 29.08.2023

Welcome back to the Founders Korner podcast! Today, our guest is Ted Lau, CEO of Ballistic Arts who shares his startup experience, highlighting the number of pivots his company went through and how he survived. Ted touches on the tough decisions he had to make as a founder and even talks about how you should choose your business partner as someone who has gone through a breakup. Ted has now had hi...

B2B Marketing Strategies for Startups 18.08.2023

Welcome back! In today's podcast we have Justyna McCaig, the founder of CultureLab Communications and tech marketing expert. After watching this episode, B2B founders will understand to fully connect and market to their customers. Justyna talks about different avenues for sales and marketing such as the product-led approach. Justyna emphasizes the importance of using your resources wisely as a...

The True Journey of a First Time Founder 10.08.2023

Welcome to the Founders Korner Podcast. In this episode, Cindy Sim gives us the run down of her journey as a female Canadian software entrepreneur. Cindy is the founder of Team CarePal, an application to support caregivers. She discusses everything from finding funding as a Canadian and the struggles to find capital as a woman in the startup space. Cindy shares how she overcame other barriers when...

Mastering Grit and Strategies to Success for Startup Founders 26.07.2023

Welcome back to the Founders Korner Podcast. Today, we bring you an episode featuring Sangeeta Mulchandani, the renowned author of "Start Right: Bringing Your Ideas to Life." Sangeeta shares her expert insights on the elements that can be the making or breaking of a startup, and how to understand your customers' problems to be a success. Sangeeta touches on how to ensure success even...

Keys to an Effective Early Stage Startup Team | Founders Korner 03.07.2023

A successful startup always starts with the early stage team. Welcome to back to the Founders Korner, the podcast where we dive into the world of entrepreneurship. In this episode, we are thrilled to have Karl Swanepoel, a seasoned, serial entrepreneur as our guest. Listen in us as we explore the mindset it takes to be a successful entrepreneur and learn valuable insights on how to build an effect...

How Startups Should use Inbound Sales and Marketing | Founders Korner 12.06.2023

Dejan Gajsek shares the keys to creating an effective dynamic between sales and marketing to ultimately close more deals. Through his experience co-founding Grow + Scale, offering Tailored Competitive Enablement programs for B2B Tech and SaaS companies, Dejan knows the in's, out's and common pitfalls that startups will face. In this episode, we discuss the secret to better leads and how to...

How to Recruit the Best Talent for Startups | Founders Korner 24.05.2023

As a startup, how do you hire the right people? In this episode, we have a conversation with Nikki Adamson, CEO of Hustle Hunters, to uncover the ways to attract, support, and retain talent for your startup. Nikki draws upon her extensive experience in the Silicon Valley startup world, the birthplace of many of today's most successful startups, to highlight the importance of assembling the rig...

Startup Legal Issues: How to Avoid Common Pitfalls and Raise Seed Money Quicker | Founders Korner 04.04.2023

Welcome to the latest episode of our podcast, where we discuss all things startups.  In this episode, we feature Marco, an Associate at McCarthy Tetrault and a startup expert lawyer, who shares his insights and experiences about the legal aspects of starting a business.  In this conversation, Sep and Marco highlight the importance of having your legal documents in order when seeking fund...

The Future of AI and Startups: Insights and Predictions from an AI and Expert | Founders Korner 29.03.2023

Welcome to our latest episode, where we dive into the exciting world of AI and startups. We feature Manuj, the founder of Tetranoodle Tech, a speaker, board advisor, startup mentor, and a lover of travel. He is also a 4x patent holder in AI/ML and a 2x author, with his expertise in AI and machine learning being recognized by him speaking at the UN for AI ethics. In this conversation, Manuj discuss...

Unpacking Investor Priorities and Strategies for Startup Growth: Insights from a Seasoned Angel Investor | Founder Korner 22.02.2023

In this episode of Founders Korner, Kyle, an angel investor, VC, philanthropist, and consultant for early-stage businesses, shares his insights into what investors are looking for in 2023 and how founders can approach investors for seed-level funding.  Kyle emphasizes the importance of community outreach and going into the market to make an impact as a founder. He suggests that founders shoul...

Startup Ecosystems and Communities: Navigating the Highs and Lows | Founders Korner 15.02.2023

Welcome to the Founders Korner Podcast!   Join hosts Sep and Amara as they dive deep into the startup ecosystems and communities, exploring the highs and lows of being a founder.  With Amara, the CEO of EasyVC, the show focuses on highlighting the importance of supporting forward-thinkers and change-makers in creating a brighter future. Tune in to gain valuable insight on the startup com...

The Art of Sales - How to Build a High Performing Sales Team | Founders Korner 08.02.2023

Take a listen to "The Art of Sales: How to Build a High-Performing Sales Team"!  As a non-technical SaaS founder, you're likely focused on developing and maintaining your product, and building a sales team may not be your area of expertise. But, building a high-performing sales team is essential for any business, and it's important for you to understand how to approach and onboard salespeople...

Top 4 Productivity Tips for Solo Entrepreneurs | Founders Korner 01.02.2023

In this video, we're talking about the top productivity tips for entrepreneurs and business owners.  These tips will help you make the most of your time, energy, and resources so you can achieve your goals and grow your business.   The first tip is about time blocking. This involves prioritizing your tasks and blocking out time in your schedule to work on them. This can include setting u...

Navigating the Startup World: An Insider's Look from Koridor's Team | Founders Korner 24.01.2023

Today on Founders Korner Sep and Avery take you behind the scenes of their startup journey. In this episode, Avery shares his experience of transitioning from an accelerated computer science degree straight into a startup with Sep at Koridor. They discuss the ups and downs of startup life, including pivots and the importance of grit for founders. Avery also shares what it was like being in a techn...

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